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Rather than organize as traditional firms, many of today’s companies organize as platforms that sit at the nexus of multiple exchange and production relationships. This chapter considers a most basic question of organization in platform contexts: the choice of boundaries. Herein, I investigate how classical economic theories of firm boundaries apply to platform-based organization and empirically study how executives made boundary choices in response to changing market and technical challenges in the early mobile computing industry (the predecessor to today’s smartphones). Rather than a strict or unavoidable tradeoff between “openness-versus-control,” most successful platform owners chose their boundaries in a way to simultaneously open-up to outside developers while maintaining coordination across the entire system.

Prior research suggests that patents by mobile inventors are at higher risk of generating spillovers between departed and hiring firms. Despite extensive research on how inter-firm inventor mobility affects firms' learning and innovation, little is known about how firms protect their existing intellectual property in the face of inter-firm inventor mobility. We argue that one main way in which firms try to prevent others from appropriating the value of these inventions is by extending the validity of mobile inventors' patents. We derive a set of hypotheses consistent with this argument and test them using longitudinal data on four major American semiconductor firms. Our analyses show that, as hypothesized, both departed and hiring firms are more likely to extend the validity of mobile inventors' patents than is the case for the patents of other, non-mobile inventors. Furthermore, in line with the view that firms use patent renewal to deter other firms from appropriating mobile inventors' knowledge, we find this effect to be stronger where the risks of spillovers are most intense. Our findings extend prior literature by explicating the role of patent renewal as a strategic deterrent against intellectual property appropriation in the face of inter-firm inventor mobility.

Mobile technology can offer new opportunities for online learning that extends beyond the learning management system. Advancing a teaching strategy that incorporates mobile technology for online classes does not need to require a large budget. Two adoption strategies are presented here: leveraging of mobile web 2.0 tools and use of native mobile tools. The paradigm of mobile learning brings new pedagogical affordances to context for authentic learning. We demonstrate an activity-based approach to provide learners with additional tools to create meaningful learning experiences anytime, anywhere. This approach fits nicely into learner-centered and constructivist environments because students are learning through their own active involvement. At the same time, it allows students to get excited about what they are learning. In addition, we discuss the institutional, architectural, and pedagogical challenges arising from the use of mobile technology in online courses.

In retail industry, it is very important that companies start to own an omnichannel approach in order provide an integrated experience. This approach is recognized as a key to have sustainable growth for companies and brands. In this study, it is aimed to examine the application of omnichannel decisions in different marketing channels and the contributions of this approach in the strategic plans of companies to create an overall customer experience in Turkey. For this purpose, a thorough literature review was provided on different marketing channel approaches, especially retailing and wholesales. In-depth interviews with companies showed that companies in Turkey are underway to include omnichannel approach in their short-term plans to improve their sales volume, and these companies also use this approach as a positioning by creating an integrated customer experience through customer relationship management.

This chapter discusses the various ways in which audiovisual (AV) media industries have cooperated with the tourism industry and explores the emergent areas for cross-innovation. It demonstrates the gradual mediatisation of tourism, but also how the added value from location tourism has started to affect, for instance, the operation of the film industry. It then discusses the emergence of tourism gamification that came about with the arrival of smartphones equipped with an ever-increasing variety of sensors relevant to location and mobility awareness. The chapter finishes by discussing the affordances and forms of augmented reality being used in the service of the cultural heritage sector and the broader tourism sector.

Introduction: Lending is an age-old concept, and Peer-to-Peer (P2P) lending is not new. The reduction in the issuing of loans by banks has made people switch from traditional to online mode. The introduction of the online P2P lending industry is in its nascent stage of growth. As this industry is relatively new, understanding user experience, sentiments, and emotions would be helpful for the industry to innovate as per customer requirements.

Purpose: To explore the patterns in the sentiments expressed by users of ‘Cashkumar’ based on Google reviews.

Methodology: Sentiments have been analysed using user experience in risk, cost, ease of use, and loan processing time. Python application was used for sentiment analysis of Google reviews.

Findings: The sentiment analysis results showed that the average sentiment score was 0.7144, which indicates that the user sentiment towards ‘Cashkumar’ is positive. The reviews reflect that the users, especially borrowers were satisfied with the platform’s services and happy with loan processing time. The other factors – ease of use, cost, and risk – were not given much importance by users. Both lenders and borrowers faced a few issues, but the results of the lender’s sentiment analysis could not be generalised due to a smaller number of posted reviews.

Mobile marketing, the two- or multi-way communication and promotion of an offer between a firm and its customers using a mobile medium, device, platform, or technology, has made rapid strides in the past several years. Mobile marketing has entered its second phase or Mobile Marketing 2.0. The surpassing of desktop by mobile devices in digital media consumption, diffusion of wearable devices among customers, and an overall integration and interconnectedness of devices characterize this phase. Against this backdrop, we present a synthesis of the most recent literature in mobile marketing. We discuss three key advances in mobile marketing research relating to mobile targeting, personalization, and mobile-led cross-channel effects. We outline emerging industry trends in mobile marketing, including mobile app monetization, augmented reality, data and privacy, wearable devices, driverless vehicles, the Internet of Things, and artificial intelligence. Within each extant and emerging area, we delineate the future research opportunities in mobile marketing. Finally, we discuss the impact of mobile marketing on customer, firm, and societal outcomes.

This chapter examines the competitiveness of the tourism cluster in the United Arab Emirates (UAE) by applying Porter's competitiveness of nation diamond model, with its four dimensions: factor conditions, demand conditions, the related and supporting industries, and, lastly, the firm's strategy and rivalry. Specifically, we provide a thorough analysis of the UAE's strategic plans, initiatives, and tactics to cultivate competitiveness in tourism across the nation. This includes the draft of a vision for the nation, decisions to build and reinforce their infrastructure, determination to develop and nurture skilled workforce, ability to respond innovatively to their customers' evolving demands, selection of the appropriate base for competition, and, finally, continuous melioration of related industries. Examining secondary data and by reviewing governmental reports, we find that UAE did not cultivate a national advantage by owning random natural resources, but rather by having a strategic intent to converge all their efforts and to deliberately build a coherent cluster in the tourism sector. The chapter also provides some limitations and recommendations for future research.

The concept of Industry 5.0 is not just one more revolution but calls for a tectonic shift in digitization and operationalizing technology with connected value chain across sectors. It is human centric that promotes talents, diversity and empowerment coupled with resilience leading to agile and adaptable technologies with prime focus on sustainability. The COVID-19 pandemic has given impetus to digital transformation and accelerated the focus on other challenges of present time and with extended importance on people, planet and societal concepts. This study shall attempt to examine the nature of association between revolution of Industry 5.0 with perspectives to digital innovation and its implications toward bringing sustainable business model. The main objective of this chapter shall be to uncover interrelated questions in terms of sustainability perspectives of industries in framing business models. This study shall serve as a primer to significance of digital transformation with relevance to businesses that can lead to efficient use of scarce resources and optimal feasible solutions to the business models, given the institutional and organizational frameworks. Further, an attempt shall also be made to underpin the key facets of effects of Industry 5.0 on the knowledge economy. It shall delve into how digital innovations can yield benefits to industry in terms of competitiveness and sustainability with focus on Society 5.0 that attempts to balance economic development with the resolution of societal and environmental problems. It is not restricted to the manufacturing sector but addresses larger social challenges based on the integration of physical and virtual spaces.