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Book part
Publication date: 17 June 2024

Akansha Mer, Kanchan Singhal and Amarpreet Singh Virdi

In today's advanced economy, there is a broader presence of information revolution, such as artificial intelligence (AI). AI primarily drives modern banking, leading to innovative…

Abstract

Purpose

In today's advanced economy, there is a broader presence of information revolution, such as artificial intelligence (AI). AI primarily drives modern banking, leading to innovative banking channels, services and solutions disruptions. Thus, this chapter intends to determine AI's place in contemporary banking and stock market trading.

Need for the Study

Stock market forecasting is hampered by the inherently noisy environments and significant volatility surrounding market trends. There needs to be more research on the mantle of AI in revolutionising banking and stock market trading. Attempting to bridge this gap, the present research study looks at the function of AI in banking and stock market trading.

Methodology

The researchers have synthesised the literature pool. They undertook a systematic review and meta-synthesis method by identifying the major themes and a systematic literature review aided in the critical analysis, synthesis and mapping of the body of existing material.

Findings

The study's conclusions demonstrated the efficacy of AI, which has played a robust role in banking and finance by reducing risk and operational costs, enabling better customer experience, improving regulatory complaints and fraud detection and improving credit and loan decisions. AI has revolutionised stock market trading by forecasting future prices or trends in financial assets, optimising financial portfolios and analysing news or social media comments on the assets or firms.

Practical Implications

AI's debut in banking and finance has brought sea changes in banking and stock market trading. AI in the banking industry and capital market can provide timely and apt information to its customers and customise the products as per their requirements.

Book part
Publication date: 17 June 2024

Harleen Kaur

This study developed a new analytical model to quantify the influence of business intelligence (BI) adoption on bank performance. An in-depth review of academic literature…

Abstract

Purpose

This study developed a new analytical model to quantify the influence of business intelligence (BI) adoption on bank performance. An in-depth review of academic literature revealed a significant research gap exists in investigating BI's performance impacts, especially in the under-studied Indian banking context. Additionally, customer relationship management (CRM) was incorporated as a moderating variable given banks' large customer databases.

Methodology

A survey was administered to 413 employees across leading Indian banks to collect empirical data for evaluating the conceptual model. Relationships between variables were analysed using partial least squares structural equation modelling (PLS-SEM). This technique is well-suited for theory building with smaller sample sizes and non-normal data.

Findings

Statistical analysis supported the hypothesised positive effect of BI adoption on bank performance dimensions including growth, internal processes, customer satisfaction, and finances. Furthermore, while CRM did not significantly moderate this relationship, its inclusion represents an incremental contribution to the limited academic literature on BI in Indian banking.

Implications

The model provides a quantitative basis for strategies leveraging BI's performance benefits across the variables studied. Moreover, the literature review revealed an important knowledge gap and established a testable framework advancing BI theory in the Indian banking context. Significant future research potential exists through model replication, expansion, and empirical verification.

Originality

This research thoroughly reviewed existing academic literature to develop a novel testable model absent in prior studies. It provides a robust conceptual foundation and rationale for ongoing scholarly investigation of BI's deployment and organisational impacts.

Abstract

Details

Understanding Financial Risk Management, Third Edition
Type: Book
ISBN: 978-1-83753-253-7

Abstract

Details

Digitalization as a Strategic Tool for Entrepreneurship Survival and Crisis Management: Lessons from Ukrainian MSEs
Type: Book
ISBN: 978-1-83797-682-9

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