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As institutions acknowledge the importance of adopting digital transformation, the higher education setting is realising a prompt and transformative change internationally. This chapter explores the effect of digitalisation in the sphere of higher education, whilst underlining its significance for Kuwait. By adopting digital transformation, higher education institutions in Kuwait can facilitate robust sustainable development and adopt a culture of bold innovation. The objective of Kuwait Vision 2035 is to make use of digital transformation as an approach to enhance the overall quality of education. This may include incorporating advanced teaching methods, a modified curriculum, and innovative evaluation methods supported by technology. Digital tools can enhance the learning experience and provide students with a more interactive and engaging education. By capitalising on digital infrastructure, aiding teachers, and encouraging partnerships, Kuwait aims to prepare students with useful digital skills, advance innovation and stimulate progress in a knowledge-based economy. Likewise, by means of extensive and lifelong learning, Kuwait intends to be at the forefront of digital education by making a sizeable contribution to economic prosperity and sustainable development.

Crises and natural disasters represent significant challenges to business, straining financial and human resources. However, corporate philanthropy during these times can result in significant benefits to the reputation of firms, while assisting in crisis recovery. This research focuses on the 2016 earthquake in Kaikōura, New Zealand to examine consumer reactions to corporate philanthropy. Two between-subject experiments were used to test the proposed hypotheses. Our results suggest that consumers do not differ significantly in their perceptions of the reputation of a company when donations of money or employee time are made by the company to assist the Red Cross. However, if a company is not engaged in corporate philanthropy, its reputation is significantly lower than when it engages in corporate philanthropy. We also found that the reputational benefits of giving to corporate philanthropy are weakened when consumers are highly sceptical of underlying corporate motives. Finally, we found that companies who give, despite being adversely impacted by a natural disaster, are perceived more favourably in terms of reputation, when compared with firms that have not been hurt by the natural disaster. We discuss the implications of this research for both practitioners and researchers.

The great recession of 2008–2009 busted the market bubble and highlighted the loopholes in the banking sector related to excessive leverage and inadequate capital. It has led to the increased rigidity of financial regulations, forcing banks to focus more on compliance rather than moving towards innovation. All these factors together led to the emergence of new players in the financial market in the name of financial technology (Fintech) companies. With the help of Fintech, banking operations are now being revolutionised and transformed into techno-friendly systems. They, hence, can promise to act as a game changer for the banking sector as a whole.

This chapter aims to understand different perspectives of Fintech and how it helps the banking sector to improve its operations. This chapter will also offer insight into various types of Fintech instruments used by the banking sector, collaboration between banks and Fintech, and the benefits of its application to the banking sector.

This chapter attempts to lay out a literature review on Fintech. It examines the implications of applying Fintech in the banking sector to revolutionise its traditional banking operations and achieve its pre-established targets. Different techniques banks use to match up with Fintech and adapt it easily in its organisational structure.

This chapter presents a list of challenges linked to the application of financial technology in the banking industry. The chapter will also address the difficulties of using Fintech and ways to deal with them.

When the media report negatively about an organisation, its employees are not only affected but also a source of information for outsiders who want to find out more about the situation. Because of their credibility, employees can support public relations managers to preserve or restore organisational reputation. In this research, we explore the role of organisational identification and internal corporate communication (ICC) in the event of negative media coverage for employees’ defensive and assertive impression management behaviours. Defensive strategies include excuses, justifications and the avoidance of threatening situations. Assertive strategies are more active and refer to behaviours which aim to establish a desirable identity; in the context of negative media coverage, this entails actively defending the organisation, explaining the situation and conveying the organisation’s official version of the event in order to bolster its reputation. Results from an online survey among employed persons reveal that employees’ identification with their work organisation positively influences their assertive as well as defensive reactions. ICC has a more differentiated influence on employees’ reactions: If ICC is evaluated well, employees’ assertive reactions increase; if evaluated poorly, employees exhibit more defensive reactions. These findings show that ICC can make a difference in winning employees as ambassadors for the organisation in critical situations.

This chapter studies communication during a longitudinal crisis by exploring the Irish airline Ryanair’s use of Twitter (now X) in early 2022 when the coronavirus disease 2019 (COVID-19) pandemic had already been affecting the airline industry for almost 2 years. It studies the airline’s approach to interacting with its passengers online and their reaction to its posts, at times, rather provocative posts. A corpus linguistic methodology is used to study tweets posted by and addressed to Ryanair between January and March 2022, a period that saw unprecedented peaks in COVID-19 infection numbers and the simultaneous lifting of travel restrictions. The analysis is based on the Ryanair 2022 Corpus which includes 27,089 tweets and more than half a million words. The findings of this case study show that Ryanair reappropriates instructing and adapting information on crisis-related topics as promotion and takes a political stance in its tweets to encourage consumer engagement. While the corporate tweets are successful in generating reactions online, the airline’s followers do not always perceive them in a positive manner. This case study makes an important contribution to crisis communication research as it shows how established communicative strategies, such as instructing and adapting information, may be reappropriated during a longitudinal crisis. At the same time, it demonstrates how these communicative strategies may – as a consequence – no longer be aligned with the core values of a legitimate organisation that is expected to act responsibly and ethically.