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This chapter aims to examine the role of consumer demographics over the chosen parameters of online shopping. Online shopping had emerged as an important platform for the consumers during the phase of pandemic spread in India which even included several phases of lockdowns. The state of pandemic commenced at a severe note leading to restrictive movement, social distancing, observing least contact with objects, and several other limitations. Due to this, many businesses had moved to online selling in order to target greater sales. This study was conducted in order to provide insights to various businesses, experts, and academic researchers in this domain to find out the role of demographical and behavioral differences of different consumer segments. It could serve as a robust study providing information about the current consumer behavior at the time of pandemic spread toward online shopping. This would help marketing experts explore the different opportunities and challenges involved in this new scenario formed due to COVID-19. Apart from adding value to the existing literature, this study leads a way to future research.

This chapter will examine two questions. First, how can art and cultural heritage contribute to the health and well-being of a place within the context of the tourism industry? More specifically, can cultural tourism be a driver for community sustainability, that is, not only environmental sustainability but also social empowerment, cultural preservation, and economic vitality? To explore these questions, the author begins by establishing the ways art and environment are closely intertwined, while pondering how cultural production generally – along with the cultural tourists it attracts – can be a driver for sustainability in tourism settings. The benefits that the arts draw from the environment as well as the ways the environment benefits from the arts will be examined. In the next section, the author unpacks how cultural tourism, and more specifically art production, can be drivers for environmental sustainability through social and eco-entrepreneurship and the creation of a shared social value. In the third section, the author identifies some of the challenges inherent in government regulation and preservation of cultural heritage sites. The author argues that communication, cooperation, and relationship building, not just between governing bodies and private stakeholders, but with residents and tourists, should be prioritized in destination management and marketing strategies. In the end, the author proposes that this type of strategy is vital in order to move toward greater cultural, environmental, social, economic, and other kinds of sustainability in the tourism industry.

Vulnerabilities in subsistence marketplaces arise from the multifaceted deprivation that characterizes poverty. Associated with low income is low literacy, leading to vulnerabilities in terms of thinking, feeling, and coping. We review literature on vulnerability and on subsistence marketplaces, bringing out the confluence of vulnerabilities consumers in these contexts face. We also describe marketplace literacy, a way of addressing vulnerabilities and developing capabilities. We provide a case study of women in agriculture and conclude with a discussion of implications for research, education, and practice.

The author develops a bilateral Nash bargaining model under value uncertainty and private/asymmetric information, combining ideas from axiomatic and strategic bargaining theory. The solution to the model leads organically to a two-tier stochastic frontier (2TSF) setup with intra-error dependence. The author presents two different statistical specifications to estimate the model, one that accounts for regressor endogeneity using copulas, the other able to identify separately the bargaining power from the private information effects at the individual level. An empirical application using a matched employer–employee data set (MEEDS) from Zambia and a second using another one from Ghana showcase the applied potential of the approach.

The research aims to investigate trade transformation in the context of technological transition and acceleration of its digitalization during the SARS-CoV-2 (COVID-19) pandemic. The methodological basis of this research includes analysis, synthesis, induction, deduction, causality, comparison, description, and logical thinking. The research found that during the COVID-19 pandemic, the digitalization of trade accelerated for several years to come. Industry enterprises (wholesalers and retailers) began to actively implement Industry 4.0 technologies (artificial intelligence, Internet of Things, cloud computing, big data analysis, and augmented and virtual reality) and adapt them to their needs. The main characteristics of today's trade are the creation of smart trade and technological space, platforming, digital automation, omnichannel, personalized sales, etc. Therefore, we can say that trade is undergoing revolutionary transformations, as a result of which Trade 4.0 is being born. A definition of Commerce 4.0 as a customer-oriented business with industry characteristics and digital models that meet the scientific and technical requirements and regulations of Industry 4.0 is given based on the analysis. Key features of Trade 4.0 are digitization of buyers, business processes, products, and services; transforming supply chains into customer-centric organizations; building a digital ecosystem around the company; variety of formats used by trade enterprises; omnichannel interaction with customers and sales; and flexibility of order execution options.

The ongoing adverse effects of climate change have led scientific think tanks to aim towards achieving net-zero greenhouse gas (GHG) emissions targets with affordable and clean energy (Sustainable Development Goal 7). One of the significant contributors to the escalating emissions rate is the use of conventional vehicles. The uptake of electric vehicles (EVs) is a promising solution for a cleaner economy. However, increased penetration poses various challenges to the power system. There is a need to explore alternatives, such as hydrogen fuel cell vehicles (HFCVs), to use the advantages of both electric and conventional vehicles and bridge the gap between them. However, the transition to hydrogen-based transport requires intensive study of its key benefits and issues, the actions that need to be taken to achieve a changeover concerning light and heavy vehicles and whether such kind of transformation is likely or even possible. This chapter highlights the brief history and mechanics of HFCVs. It further analyses the various benefits and challenges which the technology poses. Additionally, it addresses critical questions regarding the feasibility of the shift towards hydrogen fuel to satisfy the world's rapidly growing energy needs and meet net-zero targets based on real-life applications. This chapter will be a valuable resource for further research, development and education efforts in HCFVs to assist in the rapidly growing transportation needs for automobiles and other vehicles.