Search results

Internet of things (IoT) and Big Data, which are among the pioneers of Industry 4.0 technologies, have gained great importance in recent years. Within the scope of Industry 4.0, organizations are trying to undertake digital transformation by adapting these two important technologies to their business processes. Undoubtedly, while this transformation provides great advantages for organizations in terms of management, organization, and marketing, it also carries disadvantages such as difficulties and complexity regarding the privacy of the collected data and systems. However, IoT and Big Data Analytics play a role as restructuring factors for products, services, and especially business processes. This study discusses the impact of IoT and Big Data Analytics on the digital transformation of organizations from the perspective of corporate culture, marketing, and management. Simultaneously, the effects of the COVID-19 epidemic that the world has experienced recently, on the business of institutions, are also discussed. By adopting IoT and Big Data Analytics, the attitudes, benefits, and challenges of the institutions that are or are not willing to realize digital transformation during the epidemic process are examined, and a projection is tried to be made to the post-COVID-19 period. While the study specifically highlights the positive effects of IoT and Big Data Analytics on the business, it sheds light on available opportunities and provides useful implications for managers and marketers.

It is evident that while new technologies are shifting the current dynamics of the marketplace, technological innovations and Industry 4.0 are influencing the marketing activities along with our perceptions and expectations. The effects of globalization, digitalization, and Internet on marketing activities and consumers are indisputable. Almost every person, society, organization, and even the government has experienced some sense of transformation as a result of the increased connectivity and interaction. Discussion of the current concepts, theories, the way they are used in understanding the technology adoption behavior, and their role in the transformation of the consumers in the digital age is necessary in order to understand the aforementioned changes happening in the marketplace. It is also essential to focus on the transformation of marketing applications caused by Industry 4.0 in order to better understand the consumer expectations, reactions, and behavior. Hence, this study aims to investigate how Industry 4.0 affected and transformed marketing and consumer behavior, by examining the recent technological innovations. In this chapter, the basic concepts related to technology and innovation adoption are explained, and the relationship between marketing and Industry 4.0 is discussed. After reviewing the recent technological innovations and their relation to consumer behavior, a general discussion is given.

Introduction: The internet of things (IoT) is the emerging technology of interconnected objects that can be termed as ‘things’ used to exchange data, connecting with different devices on the internet. It is the future where connected devices are controlled remotely. The insurance sector is one of the leading industries providing financial protection services to their customers to recover losses. Like others, the insurance industry uses the services very efficiently to solve their customer-centric problems and provide the best services to them. IoT in insurance is enhancing customer services.

Purpose: To determine how the insurance industry utilises the different IoT technologies to provide the best services and solutions to their users. The insurance sector is working on other areas of expertise to offer outstanding facilities to their clientele.

Methodology: We reviewed published material covering five years on IoT and insurance and customer services in the media, newspapers, journal publications, and the web. We determined how the insurance sector adapted the new terminology to contribute its best services to the users.

Findings: We observed that IoT services and technologies benefit the insurance industry and the clientele. This shows excellent results in the growth of the sector and heightened facilities for the consumers.

In this chapter, we investigate the role of the Internet of Things (IoT) for a more sustainable future. The IoT is an umbrella term that refers to an interrelated network of devices connected to the internet. It also encompasses the technology that enables communication between these devices as well as between the devices and the cloud. The emergence of low-cost microprocessors, sensors and actuators, as well as access to high bandwidth internet connectivity, has led to the massive adoption of IoT systems in everyday life. IoT systems include connected vehicles, connected homes, smart cities, smart buildings, precision agriculture, among others. During the last decade, they have been impacting human activities in an unprecedented way. In essence, IoT technology contributes to the improvement of citizens' quality of life and companies' competitiveness. In doing so, IoT is also contributing to achieve the Sustainable Development Goals (SDGs) that were adopted by the United Nations in 2015 as an urgent call to action by all countries to eradicate poverty, tackle climate change and ensure that no one is left behind by 2030. The World Economic Forum (WEF) recognises that IoT is undeniably one of the major facilitators for responsible digital transformation, and one of its reports revealed that 84% of IoT deployments are presently addressing, or can potentially address the SDGs. IoT is closely interlinked with other emerging technologies such as Artificial Intelligence (AI) and Cloud Computing, for the delivery of enhanced and value-added services. In recent years, there has been a push from the IoT research and industry community together with international stakeholders, for supporting the deployment and adoption of IoT and AI technologies to overcome some of the major challenges facing mankind in terms of protecting the environment, fostering sustainable development, improving safety and enhancing the agriculture supply chain, among others.

The Internet of Things (IoT) is becoming increasingly popular in agribusiness to help increase food production capacity for the ever-expanding global population. This chapter provides a holistic overview of the latest trends around the applications of IoT in agriculture. We begin by giving an overview of IoT and its capabilities, followed by a deep dive into the practical and realistic aspects of leveraging IoT into the agroecosystem. IoT is already being used for many intelligent agriculture applications, such as open-field agriculture, controlled environment agriculture (greenhouse), livestock breeding, agricultural machinery, and more. This chapter examines those applications and ventures beyond the farm into several other aspects of the ecosystem, including storage, warehouse ambiance control, agri-data analytics and decision control, logistics, environmental safety, etc. The contents of the chapter would be based on extensive studies and empirical analysis of the latest research papers on this subject from around the globe, accurately interpreted and transformed by the authors in light of their academic background and professional experience in the digital transformation arena.

The Internet of Things (IoT) is perceived as an evolving trend in the tourism industry, with the potential to change its dynamics. IoT will help destinations, airlines, hotels and cruises personalise their services for tourists and guests. Moreover, it has several advantages for them, such as cost savings, increased productivity, greater efficiency and customised and differentiated services. The readers of this chapter will learn about the trends of IoT in the tourism industry, discover its benefits and learn about the most critical applications.

This study aims to identify blockchain-related innovation trends that can improve trust networks in a smart city's transport and supply chain networks. Trust networks are crucial in building and maintaining the trust of citizens in smart cities. By promoting transparency and accountability, facilitating collaboration and innovation, enhancing citizen participation and protecting privacy and security, trust networks can help to ensure that smart cities are developed and implemented in a responsible and sustainable way. A systematic literature review identifies 60 conceptual and empirical studies. This research focuses on the current problems and developing procurement and supply chain strategy and the potential benefits of using blockchain in these areas. It suggests ways for the smart city's transport and supply chain networks to utilise blockchain to improve operations and supply chain strategy and identifies innovation trends related to blockchain. The study also includes a systematic literature review and Blockchain Transformation and Influence model as the basis to enhance trust networks in the supply chain.