Search results
1 – 10 of 16Yiran Liu and Srikanth Beldona
The examination of revisit intentions in hospitality is integral to relationship marketing and customer loyalty. Its measurement and determination have largely been done through…
Abstract
Purpose
The examination of revisit intentions in hospitality is integral to relationship marketing and customer loyalty. Its measurement and determination have largely been done through closed-ended measures in surveys of customers. However, vast troves of consumer-generated media in the form of open-ended text reviews can also serve as sources for the determination of revisit intentions. The purpose of this paper is to develop and test a rule-based classification model from big data to extract revisit intentions.
Design/methodology/approach
Data for this came from 116,241 reviews scraped from Tripadvisor.com using a stratified sampling technique comprising hotels in major cities in the USA. A sample comprising 1,800 reviews was randomly drawn from this larger pool of reviews and manually annotated. A manual-set rule-based model, supervised machine learning (ML) models and hybrid models were developed to extract revisit intention.
Findings
The hybrid model of the MSRB method complemented by the gradient boosting ML method performed the best to classify revisit intentions in reviews.
Practical implications
This study’s rule-based classification model can be used by hotels to evaluate revisit intentions from the ever-growing pool of consumer-generated reviews. This can enable hotels to identify drivers of re-patronage and enhance relationship marketing initiatives.
Originality/value
This study is the first to propose an analytical model that taps big data to extracting revisit intentions. In the past, revisit intentions have been assessed using closed-ended questions using traditional survey-based methods.
Details
Keywords
Karen Byrd, Alei Fan, EunSol Her, Yiran Liu, Barbara Almanza and Stephen Leitch
Off-premise restaurant service has a new addition – food delivery robots. This new technology and off-premise service, in general, has received little research attention, despite…
Abstract
Purpose
Off-premise restaurant service has a new addition – food delivery robots. This new technology and off-premise service, in general, has received little research attention, despite continued year-over-year sales growth for both carry-out and delivery. Therefore, this study aims to analyze off-premise service modes, including food delivery robots, for service quality gaps between consumer expectations and actual performance and among the various modes.
Design/methodology/approach
Performance of three off-premise restaurant service modes (robot-delivery, human-delivery and carry-out) were evaluated using a mixed-methods approach. Consumer expectations were ascertained about food- and service-related performance factors using a survey, and a field observation study was conducted to obtain actual performance data for these factors. Findings from both approaches were compared to identify gaps and differences.
Findings
For food-related performance, consumers reported lower expectations for food safety and food quality from robot- and human-delivered food; however, no differences were observed among the three modes in the field study. Consumers also expected lower service-related performance from robot-delivery for service efficiency and ease of use (than human-delivery and carry-out) and monetary value (than carry-out). Consumers deemed robots the most sustainable and human-delivery the most convenient compared to other modes – however, not all service-related expectations aligned with actual performances.
Originality/value
This study was the first to comparatively examine off-premise restaurant service. Identification of a missing link in service gap analysis was among the theoretical contributions of this study. Managerially, this study provides previously unavailable insights into opportunities for improvement for off-premise service and use of delivery robots.
Details
Keywords
Alei Fan, Sheryl F. Kline, Yiran Liu and Karen Byrd
Drawing on protection motivation theory (PMT) and expectancy theory, this study aims to investigate consumers’ lodging consumption intentions during a pandemic crisis.
Abstract
Purpose
Drawing on protection motivation theory (PMT) and expectancy theory, this study aims to investigate consumers’ lodging consumption intentions during a pandemic crisis.
Design/methodology/approach
The research survey was conducted during the ongoing COVID-19 pandemic (August, 2020) in the USA to investigate consumers’ lodging intentions amidst the pandemic crisis. PLS-SEM and multiple regression were conducted to explore answers to proposed research questions.
Findings
The research finds that, during the pandemic crisis, consumers’ lodging consumption intentions are subject to both their internal protection motivation evaluations and the external prevention practices implemented by the lodging facilities regardless of property types and travel purposes. Notably, the research finds that consumers are willing to make efforts and pay extra for a safe stay at lodging facilities.
Research limitations/implications
This research contributes to the literature regarding the applications of PMT and expectancy theory from a crisis management perspective, and it provides implications and guidelines to the crisis management practices in the lodging industry.
Originality/value
The current research examines the specific protection motivation appraisal factors and prevention practices significantly impacting consumers’ decisions in terms of willingness to stay at various lodging facilities (hotels and non-hotel homestay/short-term rental properties) for different purposes (business and leisure) and to pay premiums for a safe stay.
Details
Keywords
Yiran Li, Liyi Zhang, Wen-Lung Shiau, Liyang Xu and Qihua Liu
Reading represents a basic way by which humans understand the world and acquire knowledge; it is also central to learning and communicating. However, with the rapid development of…
Abstract
Purpose
Reading represents a basic way by which humans understand the world and acquire knowledge; it is also central to learning and communicating. However, with the rapid development of mobile reading, an individual's cognition of objective facts may be affected by the reading environment and text genre, resulting in limited memorization and understanding of the reading material. Therefore, this study aimed to investigate the influence of the reading environment and text genre on individuals' cognitive activities from the perspective of motivational activation level using evidence from electroencephalography (EEG) signals.
Design/methodology/approach
The study employed a mixed design experiment with two reading environments (quiet and distracting) between subjects, two text genres (entertaining and scientific) within subjects and two reading tasks (memory recall and comprehension) within subjects. There were 50 participants in the experiment, and the data obtained from 44 participants while they read the materials and completed the reading tasks were analyzed.
Findings
The results showed that readers are more positively motivated to read in a quiet reading environment than in a distracting reading environment when facing the memory recall tasks of entertaining genre passages and comprehension tasks of scientific genre passages. Entertaining genres are more likely to arouse readers' reading interest but hinder the memory recall of the content details. While scientific genres are not easy to understand, they are helpful for working memory.
Originality/value
This study not only applies a new technology to mobile reading research in the field of library science and addresses the limitations of self-report data, but also provides suggestions for the further improvement of mobile reading service providers. Additionally, the results may provide useful information for learners with different learning demands.
Details
Keywords
Şerife Uğuz Arsu and Esra Sipahi Döngül
This study aims to identify articles examining human-robot interaction and the effects of robotic systems on employment.
Abstract
Purpose
This study aims to identify articles examining human-robot interaction and the effects of robotic systems on employment.
Design/methodology/approach
In this research, electronic searches were performed for articles published between 2000 and 2022 in Emerald, Springer, PubMed, Science Direct, Wiley and Google Scholar. In the searches of robotic systems with keywords such as “motivation, job satisfaction, job loss, performance, job giving,” 5 quantitative and 5 qualitative studies were included in the systematic review. The selected research was conducted using the Johanna Briggs Analytical Cross-Sectional Studies Checklist from the Joanna Briggs Institute (JBI) critical evaluation lists and the JBI Critical Appraisal Checklist for Qualitative Research, depending on their type. The included studies are mostly on employee-robot collaboration.
Findings
Although the majority of the articles examined in this study are included in keywords or titles, it is determined that there is a gap in descriptive quantitative studies in the literature on the effects of employee-robot collaboration, robotic systems and robotic systems on variables such as motivation, job satisfaction, job loss, performance and employment, although they do not mention a framework that directly investigates human-robot interaction and the effects of robotic systems on employment.
Research limitations/implications
There are several limitations in this study. One of them is that, although the databases are comprehensively scanned, only studies published in English between 2000 and 2022 are included in the systematic review. Another limitation is the heterogeneity between studies.
Practical implications
As a result of the authors’ findings, the practical effects of the research are reflected as follows: It serves as a guide for future studies to fill the gap in the field, especially for academics and researchers working in the field of social sciences on robotic systems and intelligent automations. In addition to the qualitative studies on this subject, there is a need for the use of robotic systems in the field of human resources and management and quantitative studies with more sample sizes, especially at the corporate (firms) and individual (employees) level. Considering that the number of studies on this subject is very insufficient, this research is important in terms of shedding light on future studies.
Originality/value
The authors believe that the impact of robotic systems on employment is one of the few conceptual articles that systematically examines 6 dimensions (job satisfaction, performance, job loss, employment, motivation, employment).
Details
Keywords
Yiran Su and Thilo Kunkel
Existing research neglected examining the environmental effect of an event on the effectiveness of sponsorship activation in a competitive setting. The purpose of this study is to…
Abstract
Purpose
Existing research neglected examining the environmental effect of an event on the effectiveness of sponsorship activation in a competitive setting. The purpose of this study is to explore how the event environment impacts consumers’ attitudinal and behavioral responses to competitive brands that co-present at an event.
Design/methodology/approach
The research comprised an exploratory pre-test and two studies at a sport event with a retailing environment. The exploratory pre-test was used to examine the competitive relationship in the local market between the market leader and the lesser-known sponsoring brand. Study 1 used structural equation modelling to test how the event environment impacts consumers’ attitudes toward both brands at the post-consumption stage. Study 2 compared actual sales data of the two competing brands to examine the immediate effect of the sponsorship space on consumption.
Findings
The results revealed the event environment had an impact on consumers’ brand attitude toward both the lesser known sponsoring brand and the non-sponsoring market leader. However, the effect on the sponsoring brand that activated its sponsorship was influenced by consumer involvement with the event and was more salient. Furthermore, the product sales of the less-known sponsoring brand outperformed that of the market leader that co-presented at the event.
Originality/value
This study addresses a call to go beyond exploring the brand image of the sponsoring brands in isolation and holistically examine sponsorship effectiveness. The study contributes to knowledge on both attitudinal and actual behavioural outcomes of sponsorship activation in a competitive environment.
Details
Keywords
Lin Jia, Chen Lin, Yiran Qin, Xiaowen Pan and Zhongyun Zhou
With the rapid development of paid online social question and answer (Q&A) communities, monetary social functions have been introduced and have potential benefits for both…
Abstract
Purpose
With the rapid development of paid online social question and answer (Q&A) communities, monetary social functions have been introduced and have potential benefits for both platforms and users. However, these functions' impact on knowledge contribution remains uncertain. This study proposes a conceptual model based on the stimulus–organism–response framework, according to which monetary and non-monetary social functions can help nurture short-term and long-term relationships among community users, and thereafter improves social identity and knowledge-sharing intentions.
Design/methodology/approach
This study selects Zhihu, a famous online social Q&A community in China, and conducts an online survey to collect data from its frequent users. A sample of 286 valid questionnaires was collected to test our research model by using a structural equation modeling method. In addition, a bootstrapping approach is used to test the mediation effect.
Findings
Results indicate that monetary social functions help nurture short-term and long-term relationships among community users. However, non-monetary social functions only affect short-term relationships directly. Short-term and long-term relationships both have a positive relationship with social identity and thereafter improve users' knowledge-sharing intentions.
Originality/value
This study focuses on users' knowledge-sharing intentions in Q&A communities from the perspective of social. Specifically, we separated social functions in Q&A platforms into monetary and non-monetary ones and explored their impact on the development of short-term and long-term relationships. Results demonstrate the importance of monetary social functions and explain how monetary and non-monetary social functions affect users' knowledge-sharing intentions in different approaches.
Details
Keywords
Yiran Zhao, Xingchao Wang, Chen Chen and Kan Shi
Ostracism within organizations may pose communication challenges and reduce opportunities for interactions, potentially affecting coworker knowledge sharing and subsequent…
Abstract
Purpose
Ostracism within organizations may pose communication challenges and reduce opportunities for interactions, potentially affecting coworker knowledge sharing and subsequent performance outcomes. Drawing on conservation of resources theory, the purpose of this paper is to examine whether knowledge sharing mediates the association between workplace ostracism and employees’ task performance, and whether the mediating effect is moderated by task interdependence.
Design/methodology/approach
Matched data were collected from a two-wave survey among 210 employees and their direct supervisors who work in two Chinese enterprises.
Findings
Results indicate that workplace ostracism is negatively associated with task performance and that knowledge sharing mediates this relation. Further, task interdependence exacerbated the main effect of workplace ostracism and the indirect effect of knowledge sharing.
Originality/value
This paper offers an alternative perspective (i.e. pragmatic impacts of workplace ostracism) to understand how workplace ostracism undermines employees’ task performance. Moreover, the findings emphasize that contextual factors may strengthen the detrimental effects of workplace ostracism in the practical domain.
Details
Keywords
Nan Cui, Peng Xie, Yiran Jiang and Lan Xu
The purpose of the current study is to examine how and when home country identity salience of emerging market companies affects their overseas initial public offering (IPO…
Abstract
Purpose
The purpose of the current study is to examine how and when home country identity salience of emerging market companies affects their overseas initial public offering (IPO) performance
Design/methodology/approach
By using secondary data from multiple sources, this study empirically tests the proposed research framework in the context of Chinese companies' overseas IPO activities in the US stock markets.
Findings
The results demonstrate that home country identity salience positively affects overseas IPO performance, and thus can be recognized as the asset of foreignness. Cultural specification positively moderates the effect of home country identity salience on overseas IPO performance. Market internationalization also plays an important moderating role in the relationship between home country identity salience and overseas IPO performance.
Originality/value
The current study identifies a new factor, that is, home country identity salience, that can mitigate the liability of foreignness for emerging market companies in their overseas IPO activities. The study also documents the positive cultural impacts on overseas investors in a financial and international context.
Details
Keywords
Keshav Gupta, Yiran Su, Thilo Kunkel and Daniel Funk
Online services are increasingly utilizing gamification techniques to encourage consumer loyalty and engagement. However, the majority of the gamified services fail to be…
Abstract
Purpose
Online services are increasingly utilizing gamification techniques to encourage consumer loyalty and engagement. However, the majority of the gamified services fail to be financially sustainable. Existing freemium and gamified services literature provides scant knowledge on behavioral predictors of in-app purchases in freemium gamified services. The research examines highly interactive consumers' in-app behaviors using competition-based motivational affordances, daily usage behavior and social competition motivation that convert them into super engagers.
Design/methodology/approach
The authors applied a multimethod approach by using Multivariate Logistic Regression (n = 685) to analyze in-app behavioral data and Qualitative Comparative Analysis (n = 94) to examine survey and in-app behavioral data of highly interactive consumers of a freemium gamified service to explain paying behaviors.
Findings
Results reveal highly interactive consumers that elicit heavy daily usage of the application or excel at in-app challenges are less likely to convert to super engagers. Among super engagers, some are socially competitive, and their inability to advance in the leaderboard corresponds to in-app purchases, while non-socially competitive consumers make purchases to collect extrinsic rewards. Additionally, highly interactive consumers who possess more knowledge about the gamified service become super engagers to increase their chances to be socially competitive.
Originality/value
This research examines in-app behaviors of highly interactive consumers of a freemium gamified service that lead to in-app purchases following varying levels of daily usage behavior and social competition motivation. The authors contribute to the previous literature by defining and examining a new consumer segment – super engagers – that is financially beneficial for freemium services because of their in-app purchases. The authors provide insight on in-app behaviors that convert highly interactive consumers to super engagers and demonstrate that the reason for highly interactive consumers to make in-app purchases is a function of acquiring specific internal and external rewards based on their level of social competition.
Details