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1 – 10 of 99This paper aims to use a mixed method approach to understand the role of emotions and sensual delight in influencing satisfaction and intention. The setting for the study is…
Abstract
Purpose
This paper aims to use a mixed method approach to understand the role of emotions and sensual delight in influencing satisfaction and intention. The setting for the study is restaurants. Three types of restaurants form the basis of investigation: fine dining, family dining and fast food restaurants. Using three categories of restaurants affords the opportunity to understand the differential impact of sensual delight and emotions in these settings. Furthermore the mixed method approach helps to validate the quantitative findings and also to offer additional insight in consumption emotions.
Design/methodology/approach
The study is based on a concurrent, two‐studies design where quantitative and qualitative data are both collected (concurrently or sequentially) and analyzed separately. Four independent investigations are reported in this paper. The first three investigations (fine dining, family dining and fast food dining) are based on quantitative modeling using LISREL. The last investigation provides a richer narrative using phenomenological approach.
Findings
The quantitative findings show a strong influence of sensual delight and emotions in affecting satisfaction and intentions. The qualitative findings show how managers may enhance the dining experience and customer satisfaction.
Research limitations/implications
Caution is advised in extrapolating the results beyond the issues investigated in the study.
Practical implications
The findings provide a framework for managers in creating a delightful dining experience.
Originality/value
There are several important contributions from this study. First the role of emotions in various dining aspects is new in this study. It has not been investigated in dining situations. Next, while the role of sensual delight in hedonic situations is understandable, it has not been systematically investigated using causal models. Third, this study uses a mixed method approach. The quantitative study is followed by a qualitative study to add further insights that will help understand drivers of satisfaction or dissatisfaction. Thus it is a very comprehensive study on sensual delight in the restaurant industry.
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Semra Aktas-Polat and Serkan Polat
The purpose of this study is to discover the factors affecting customer delight, satisfaction and dissatisfaction in fine dining experiences (FDEs).
Abstract
Purpose
The purpose of this study is to discover the factors affecting customer delight, satisfaction and dissatisfaction in fine dining experiences (FDEs).
Design/methodology/approach
Online user generated 2,585 reviews on TripAdvisor for 46 five-star hotel restaurants operating in Istanbul were analyzed with the latent Dirichlet allocation (LDA) algorithm.
Findings
LDA created nine, eight and seven topics for delight, satisfaction and dissatisfaction, respectively. The most salient topics for customer delight, satisfaction and dissatisfaction in FDEs are staff (17.3%), view (19%), and food quality (23%), respectively.
Originality/value
This study is one of the few studies investigating customer delight and satisfaction together. The study shows that FDEs can be analyzed with text mining techniques. Moreover, the study contributes to the literature on customer delight by adding staff topic as an antecedent.
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This paper aims to: better understand the country of origin (COO) construct by adopting a lens of marketplace mythology; and develop a conceptual framework delineating the process…
Abstract
Purpose
This paper aims to: better understand the country of origin (COO) construct by adopting a lens of marketplace mythology; and develop a conceptual framework delineating the process of mythologizing a country through the use of packaging.
Design/methodology/approach
Analysis of narratives on food product packages that claim a connection to Italy lets this qualitative study join two streams of research – on COO effect and marketplace mythology.
Findings
The work proposes four mythological properties of the country of origin construct, discusses their major dimensions, establishes their relationship, and develops a conceptual framework delineating the mythological nature of the country of origin construct.
Research limitations/implications
Several directions for future research may enhance this study. For example, the interpretation of the narratives by the consumers of food products claiming an Italian connection will allow exploring how the mythic structures employed by marketers are read by the intended readers.
Practical implications
The importance of COO effects on consumer decision making is expected to become even stronger with current globalization trends that increasingly move products across countries and force marketers to engage in a battle to differentiate their brands – in many cases by capitalizing on the origin of products.
Originality/value
By exploring food package stories, the paper focuses on the carrier of mythic meaning that is under‐researched in both COO and marketplace mythology studies. The present study adds to the understanding of how geography ceases being a mere informational “Made in” statement and is transformed into a powerful cultural marker, full of symbolically framed meaning.
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This paper is based on a speech given to the ‘Kid Culture Conference '99’ in London in November 1999.
Abstract
This paper is based on a speech given to the ‘Kid Culture Conference '99’ in London in November 1999.
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Glyn Atwal, Douglas Bryson and Valériane Tavilla
The purpose of this paper is to identify the motives for posting or sharing food photos using social media, focussed within the context of fine dining (FD) restaurants.
Abstract
Purpose
The purpose of this paper is to identify the motives for posting or sharing food photos using social media, focussed within the context of fine dining (FD) restaurants.
Design/methodology/approach
Ethnographic fieldwork was conducted in France by combining analysis of qualitative diary research and transcripts of focus group discussions.
Findings
The motivation to take food images can be broadly categorised according to experiential (hedonism, altruism and passion collecting) and symbolic (social status, uniqueness, self-esteem and self-presentation) benefits.
Research limitations/implications
This research is limited by its relatively small sample size and the inability to consider the direct influences of demographic variables and attitudes to FD and social media. Moreover, the cultural context of the study needs to be considered as the study took place in France.
Practical implications
User-generated images are increasingly an integral aspect of the holistic dining experience. Luxury restaurants need to leverage the opportunities of user-generated content. The FD experience needs to be visually captured and expressed. This can include both tangible and intangible attributes.
Originality/value
Although the literature has provided a comprehensive overview of social media behaviour, the efficacy of a gastronomic perspective is limited. To the authors’ knowledge, this is the first study to investigate consumer-generated postings of images of food within the luxury restaurant classification.
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The purpose of this article is to show the central role of Thomas Hobbes in the formation of capitalist ideology. He is the first author to present the ideology of the businessman…
Abstract
The purpose of this article is to show the central role of Thomas Hobbes in the formation of capitalist ideology. He is the first author to present the ideology of the businessman (homo oeconomicus), with its most distinctive characteristic, individualism. Every constitutive element of the capitalist system is found in Hobbes’ writings. His mentality is bourgeois and he uses a model that can only correspond to a mercantile society of capitalist character, in which political rights are less important than security in the market. The economic liberalism of Adam Smith inherits from Hobbes its individualistic basis and its chrematistic platform.
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Nilanjana Sinha, Himadri Roy Chaudhuri, Jie G. Fowler and Sitanath Mazumdar
This paper aims to explore authenticity as a multidimensional construct from both consumer and service provider perspectives in the context of culturally themed restaurants in…
Abstract
Purpose
This paper aims to explore authenticity as a multidimensional construct from both consumer and service provider perspectives in the context of culturally themed restaurants in Kolkata, India.
Design/methodology/approach
Utilizing a phenomenological design, data have been collected through participant observation, photographs and semi-structured interviews in Bengali-themed restaurants over a two-year period.
Findings
By articulating the processes and dimensions that operate behind the narrative of authenticity, the findings display the interaction between market/cultural forces and the perception of authenticity. These reveal that authenticity embraces four major categories, namely, traditional, staged-form, postmodern and constructivist.
Research limitations/implications
This study provides insights into the collective role of both consumers and service providers in mediating perceptions of authenticity. Theoretically, this study contributes to the literature by articulating four dimensions of authenticity.
Practical implications
Practically, this study assists marketers with insights into the balance of authenticity and the commoditization of culture.
Originality/value
As globalization weakens cultural boundaries and jeopardizes regional identities, there is a need for reassuring cultural continuity that upholds ethnic legacy for local consumers. Thus, this study provides theoretical and practical insights for both researchers and practitioners concerned about maintaining authenticity in a global marketplace.
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Payal S. Kapoor, M.S. Balaji and Yangyang Jiang
This study aims to examine the effectiveness of sustainability communication on social media. More specifically, the effects of message appeal (sensual vs guilt) and message…
Abstract
Purpose
This study aims to examine the effectiveness of sustainability communication on social media. More specifically, the effects of message appeal (sensual vs guilt) and message source (hotel vs social media influencer [SMI]) on perceived environmental corporate social responsibility and the intention to stay at the eco-friendly hotel were examined.
Design/methodology/approach
Three studies using the experimental design were carried out. Study 1 examined the relationship between message appeal (sensual vs guilt), perceived environmental social corporate responsibility and the intention to stay at the eco-friendly hotel when the hotel posts sustainability messages on social media. Study 2 replicated Study 1 findings when the SMI posts sustainability messages. Study 3 examined the moderating role of message source (hotel vs influencer) in the effects of message appeal (sensual vs guilt) on behavioral intentions.
Findings
Sustainability messages with the sensual (vs guilt) appeal are more persuasive when the eco-friendly hotel (vs SMI) posts it on social media. Furthermore, the traveler’s perception of the hotel’s environmental corporate social responsibility mediates this relationship.
Research limitations/implications
This study extends the literature on sustainability communication by demonstrating the role of message source and message appeal in influencing the traveler’s perceptions and intentions toward eco-friendly hotels.
Practical implications
According to the study findings, eco-friendly hotels can motivate travelers to make pro-sustainable choices by accurately matching the message appeal with the message source in the sustainability communication on social media.
Originality/value
This study is one of the earliest studies that examine the congruency effect of message appeal and message source for sustainability communication on social media in the hospitality realm. The findings offer novel insights for eco-friendly hotels to develop effective sustainability communication on social media.
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A collection of essays by a social economist seeking to balanceeconomics as a science of means with the values deemed necessary toman′s finding the good life and society enduring…
Abstract
A collection of essays by a social economist seeking to balance economics as a science of means with the values deemed necessary to man′s finding the good life and society enduring as a civilized instrumentality. Looks for authority to great men of the past and to today′s moral philosopher: man is an ethical animal. The 13 essays are: 1. Evolutionary Economics: The End of It All? which challenges the view that Darwinism destroyed belief in a universe of purpose and design; 2. Schmoller′s Political Economy: Its Psychic, Moral and Legal Foundations, which centres on the belief that time‐honoured ethical values prevail in an economy formed by ties of common sentiment, ideas, customs and laws; 3. Adam Smith by Gustav von Schmoller – Schmoller rejects Smith′s natural law and sees him as simply spreading the message of Calvinism; 4. Pierre‐Joseph Proudhon, Socialist – Karl Marx, Communist: A Comparison; 5. Marxism and the Instauration of Man, which raises the question for Marx: is the flowering of the new man in Communist society the ultimate end to the dialectical movement of history?; 6. Ethical Progress and Economic Growth in Western Civilization; 7. Ethical Principles in American Society: An Appraisal; 8. The Ugent Need for a Consensus on Moral Values, which focuses on the real dangers inherent in there being no consensus on moral values; 9. Human Resources and the Good Society – man is not to be treated as an economic resource; man′s moral and material wellbeing is the goal; 10. The Social Economist on the Modern Dilemma: Ethical Dwarfs and Nuclear Giants, which argues that it is imperative to distinguish good from evil and to act accordingly: existentialism, situation ethics and evolutionary ethics savour of nihilism; 11. Ethical Principles: The Economist′s Quandary, which is the difficulty of balancing the claims of disinterested science and of the urge to better the human condition; 12. The Role of Government in the Advancement of Cultural Values, which discusses censorship and the funding of art against the background of the US Helms Amendment; 13. Man at the Crossroads draws earlier themes together; the author makes the case for rejecting determinism and the “operant conditioning” of the Skinner school in favour of the moral progress of autonomous man through adherence to traditional ethical values.
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