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1 – 10 of 11Paul L. Dishman and Jonathan L. Calof
The paper seeks to explore competitive intelligence as a complex business construct and as a precedent for marketing strategy formulation.
Abstract
Purpose
The paper seeks to explore competitive intelligence as a complex business construct and as a precedent for marketing strategy formulation.
Design/methodology/approach
In total, 1,025 executives were surveyed about their companies' usage of competitive intelligence collection, analysis, and dissemination as well as their perception concerning certain organizational characteristics.
Findings
This research develops and tests intelligence as a precedent to marketing strategy formulation, revealing multiple phases and contributing aspects within the process. It also discovers that the practice of competitive intelligence, while strong in the area of information collection, is weak from a process and analytical perspective.
Research limitations/implications
While the sample was indeed a census of Canadian technology firms, care must be taken in generalizing the study beyond this industry, and certainly beyond the Canadian borders. Also, the questionnaire used only dichotomous variables (yes/no answers), which limited the testing that could be done.
Practical implications
Using these results, competitive intelligence departments and professionals can improve efficacy within their approach and execution strategies.
Originality/value
The contribution of this paper is two‐fold. It reveals many of the “state‐of‐the‐art” levels of practice within current competitive intelligence efforts, and it proposes a model of the intelligence process.
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Carl L. Saxby, Kevin R. Parker, Philip S. Nitse and Paul L. Dishman
This paper examines the connection between environmental scanning for market intelligence, organizational culture and generic strategies. The generic strategies, based on the…
Abstract
This paper examines the connection between environmental scanning for market intelligence, organizational culture and generic strategies. The generic strategies, based on the Miles and Snow typology, are related to the organizational culture types developed by Deshpande et al. An enhanced model of the one proposed by Deshpande et al. is presented. By providing a more complete model, it is possible to more accurately represent an organization’s interaction with its environment with respect to its generic strategy and scanning approach. Propositions are presented pertaining to the type of scanning approach utilized by organizations in each quadrant. The paper concludes with planning implications for each quadrant.
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Philip S. Nitse, Kevin R. Parker and Paul L. Dishman
Noting that accurate information needs overlay the entire intelligence cycle from planning to reporting, the authors propose a new concept to fine‐tune the process of…
Abstract
Noting that accurate information needs overlay the entire intelligence cycle from planning to reporting, the authors propose a new concept to fine‐tune the process of electronically gathering information. Since most tools are nondiscriminatory in information gathering, a new concept is needed to assist managers at all levels of the organization. The proposed multi‐class interest profile (M‐CLIP) provides the capability of expanding the representation of interests to reflect the assorted areas that make up a manager’s information needs. The M‐CLIP covers project, organizational, and industry class interest areas. Each area is customizable to make the search pertinent to the user while considering the need for both recall and precision. Supporting features, such as profile expansion, and fine‐tuning are also considered.
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Phani Tej Adidam, Madhumita Banerjee and Paurav Shukla
This paper aims to explore the impact of competitive intelligence (CI) practices on the firm's performance in the emerging market context of India. The paper seeks to answer the…
Abstract
Purpose
This paper aims to explore the impact of competitive intelligence (CI) practices on the firm's performance in the emerging market context of India. The paper seeks to answer the following questions: do CI activities have an impact on the market performance of Indian firms? If so, what are the macro and micro environmental drivers of CI for Indian firms? How are CI activities organized within Indian firms? How is the usage and dissemination of CI taking place within Indian firms?
Design/methodology/approach
The study used a stratified sample developed from a variety of mailing lists focusing on Indian firms. The study employed a cross‐sectional, survey‐based methodology.
Findings
The study identifies two key aspects: Indian firms that exhibit higher levels of CI activities indeed achieve better financial performance results; and the current level of CI activities in Indian firms is at a moderate level, thereby suggesting an opportunity for using and implementing more sophisticated CI techniques.
Practical implications
The findings of this study should assist local and foreign managers in having a more informed understanding of CI activities in the Indian marketplace. Additionally, these findings provide directives to managers regarding the untapped opportunities and potential that CI can offer in a highly volatile and rapidly changing market scenario.
Originality/value
This is the first study that empirically investigates the relationship between the level of CI activities and firm performance in an emerging market context. It is also the first study of its kind that explores the current state of CI practices in the Indian market.
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Roger T. Couture, Mohan Singh, Wayne Lee, Paul Chahal, Leonard Wankel, Margaret Oseen and Gary Wheeler
The study investigated the effects of two mental training strategies separately and combined on subjects’ shooting performance following an endurance march. Further, the study…
Abstract
The study investigated the effects of two mental training strategies separately and combined on subjects’ shooting performance following an endurance march. Further, the study examined the suitability of a ten‐session training programme for the police force. On Trial 1, following a three hour march, 44 subjects shot 25 rounds. Subjects were then randomly assigned to four groups (biofeedback, relaxation, combined biofeedback and relaxation and control). After two weeks of mental training, subjects performed both tasks again on Trial 2. A repeated two‐way ANOVA indicated a significant improvement (p < 0.01) in shooting accuracy by the combined group. Suitability for this mental training programme was strongly supported by the experimental groups (71 per cent to 80 per cent). Subjects were generally better able to relax and focus. They were also more aware of their body and their physiological control. Results are discussed in light of potential benefits for cognitive strategies in precision tasks following endurance activities.
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Yassine Talaoui and Marko Kohtamäki
The business intelligence (BI) research witnessed a proliferation of contributions during the past three decades, yet the knowledge about the interdependencies between the BI…
Abstract
Purpose
The business intelligence (BI) research witnessed a proliferation of contributions during the past three decades, yet the knowledge about the interdependencies between the BI process and organizational context is scant. This has resulted in a proliferation of fragmented literature duplicating identical endeavors. Although such pluralism expands the understanding of the idiosyncrasies of BI conceptualizations, attributes and characteristics, it cannot cumulate existing contributions to better advance the BI body of knowledge. In response, this study aims to provide an integrative framework that integrates the interrelationships across the BI process and its organizational context and outlines the covered research areas and the underexplored ones.
Design/methodology/approach
This paper reviews 120 articles spanning the course of 35 years of research on BI process, antecedents and outcomes published in top tier ABS ranked journals.
Findings
Building on a process framework, this review identifies major patterns and contradictions across eight dimensions, namely, environmental antecedents; organizational antecedents; managerial and individual antecedents; BI process; strategic outcomes; firm performance outcomes; decision-making; and organizational intelligence. Finally, the review pinpoints to gaps in linkages across the BI process, its antecedents and outcomes for future researchers to build upon.
Practical implications
This review carries some implications for practitioners and particularly the role they ought to play should they seek actionable intelligence as an outcome of the BI process. Across the studies this review examined, managerial reluctance to open their intelligence practices to close examination was omnipresent. Although their apathy is understandable, due to their frustration regarding the lack of measurability of intelligence constructs, managers manifestly share a significant amount of responsibility in turning out explorative and descriptive studies partly due to their defensive managerial participation. Interestingly, managers would rather keep an ineffective BI unit confidential than open it for assessment in fear of competition or bad publicity. Therefore, this review highlights the value open participation of managers in longitudinal studies could bring to the BI research and by extent the new open intelligence culture across their organizations where knowledge is overt, intelligence is participative, not selective and where double loop learning alongside scholars is continuous. Their commitment to open participation and longitudinal studies will help generate new research that better integrates the BI process within its context and fosters new measures for intelligence performance.
Originality/value
This study provides an integrative framework that integrates the interrelationships across the BI process and its organizational context and outlines the covered research areas and the underexplored ones. By so doing, the developed framework sets the ground for scholars to further develop insights within each dimension and across their interrelationships.
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Roger Brooksbank, Zahed Subhan, Ronald Garland and Scott Rader
On the basis of lessons gleaned from previous research into successful strategic marketing practices in times of both recession and growth, and in the face of an ongoing…
Abstract
Purpose
On the basis of lessons gleaned from previous research into successful strategic marketing practices in times of both recession and growth, and in the face of an ongoing post-global financial crisis “hangover” characterised by unpredictable trading conditions both worldwide and in the Asia-Pacific region, the purpose of this paper is to provide insights and advice for marketing strategists within New Zealand’s manufacturing sector.
Design/methodology/approach
The inquiry is based on two point-in-time mail surveys, one during recessionary conditions and the other during favourable economic conditions, with similar samples of 427 and 272 New Zealand manufacturers, respectively. Data analyses were conducted using SPSS and sought to compare and contrast successful strategic marketing decision making between the two time-points.
Findings
The results confirm that, irrespective of prevailing economic circumstances, basic strategic marketing plays a pivotal role in facilitating the competitive success of New Zealand manufacturers. However, with the notable exception of three “evergreen” practices – targeting selected market segments, competing on the basis of value-to-the-customer, and finding new ways to do business – the results also suggest that different economic conditions otherwise necessitate quite different priorities for success at each stage of the strategic marketing decision-making process.
Research limitations/implications
Due to relatively low-response rates, the extent to which the study samples are representative of the population under scrutiny remains unknown. Also, since an identical questionnaire was administered at two time-points ten years apart, differences in the respondents’ interpretation of certain questions and some of the marketing vocabulary and terminology used cannot be ruled out.
Practical implications
The research highlights the important contribution that strategic marketing makes to the achievement of competitive success in New Zealand’s manufacturing sector. It also identifies some of the underlying “key drivers” that best predict successful strategic marketing decision making in times of recession compared with growth, thereby indicating a number of key lessons for marketing strategists.
Originality/value
This study addresses a number of gaps in the empirical marketing literature. Although many previous studies have shown various strategic marketing activities to be critical to competitive success, few have examined it as a multi-step decision-making process and none have done so in the context of New Zealand manufacturing. Nor have previous studies sought to compare and contrast effective strategic marketing decision-making set against the background of contrasting economic circumstances.
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Pamela Johns and Doris C. Van Doren
The paper aims to give a new look at competitive intelligence (CI) and the resulting benefits to growing companies.
Abstract
Purpose
The paper aims to give a new look at competitive intelligence (CI) and the resulting benefits to growing companies.
Design/methodology/approach
A total of 20 questions are presented, competitive information sources are listed, and the four core components of CI are displayed to explain how a company can implement CI into the business planning. Two case studies summarize a CI system that shows how successful this technique can be.
Findings
This research will inspire marketers to take a look at their CI and reactivate it based on what is presented. The overall practice of CI shows the rewards a company that develops this program can gain.
Research limitations/implications
All data were collected by Latitude Consulting. Reference is made to journal and newspaper articles.
Practical implications
The paper will explain how to use CI in a meaningful way.
Originality/value
This is an extremely new and original concept for businesses to apply.
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This study proposes a strategic and dynamic model for R&D organisations in the Indian pharmaceutical industry, and transfer of knowledge across the rest of the organisation.
Abstract
Purpose
This study proposes a strategic and dynamic model for R&D organisations in the Indian pharmaceutical industry, and transfer of knowledge across the rest of the organisation.
Design/methodology/approach
This is an exploratory study using the available literature, theories and evidence of companies engaged in different directions in the form of novel types of alliances. Suitable propositions are developed for further study.
Findings
The study reveals that location is important in terms of exploiting host countries' competitive advantages. Additionally, a critical mass of resources are critical for meaningful interaction between R&D experts. Both explicit and tacit knowledge need to be diffused and made known to other members of the organisation for maximum benefits.
Research limitations/implications
More extensive studies across a variety of companies are required to validate the findings, particularly comparing the R&D paths of organisations located in multiple countries. Not only big firms but also SMEs could be the subject of further study.
Originality/value
Previous studies concentrated on the conservation, accumulation and recycling of knowledge without considering the interplay of micro and macro factors interacting with “meso” factors. This study takes as its root the assimilation and cross‐fertilisation of technical knowledge, a “create and control mechanism” for an integrated new R&D model, aligning micro initiatives with macro‐level postures at the regulatory levels.
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Hamid Tohidi, Seyed Mohsen Seyedaliakbar and Maryam Mandegari
The purpose of this paper is to propose and validate a measurement scale to capture organizational learning capabilities (OLC) and examine how OLC affects innovation. There are…
Abstract
Purpose
The purpose of this paper is to propose and validate a measurement scale to capture organizational learning capabilities (OLC) and examine how OLC affects innovation. There are several models in the literature that have been generated by statistical data from manufacturing firms. This paper presents a structural equation model in order to measure OLC in Iranian ceramic tile manufacturers. The proposed model has five dimensions – i.e. managerial commitment and empowerment, experimentation, risk taking, interaction with the external environment and openness and knowledge transfer and integration – and is evaluated by 23 items.
Design/methodology/approach
Data were collected from 18 Iranian ceramic tile manufacturers. The survey was sent to employees of the business section of each factory and a total of 173 valid questionnaires were obtained and used to test the research model, employing confirmatory factor analysis (CFA), a particular analysis of structural equation modeling methods.
Findings
In the validation process, both the principal components and the confirmatory factor analyses clearly corroborate the existence of the five dimensions mentioned in the theoretical work. Likewise, the scale provides information that could be used by those managers wishing to improve learning capability in their firms. In addition, the results show that the OLC has a positive impact on innovation.
Originality/value
This research suggests that that organizational environments that facilitate learning are more innovative. In addition, the OLC literature shows that OLC has a significant impact on the effectiveness and performance of the organization. Therefore, it is essential to find a valid measurement that can evaluate OLC in an organization. The five‐factor model introduced in this paper is a practical way to measure OLC. As a result, managers can determine which organizational learning issues are strong and which are weak; this is a hint for improvement.
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