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Draws upon recent legislative changes to Wales to provide new evidence and understanding of the way in which government reforms in the UK have impacted upon the promotion of equality of opportunity at government level. Analyses the problems and challenges that this new legislative duty presents for the elected representatives and bureaucrats as well as the civil groups it was designed to help. Points out a wider significance of these changes and engages the debate about the relationship between government, law and the promotion of equality.

In recent years, the concept of subculture has been fiercely criticized, with some scholars even claiming that it is no longer relevant in a multi-cultural world (Muggleton, 2000; Chaney, 2004; Stahl, 2004). However, the authors argue that by revisiting the Chicago School tradition and reconceptualizing subculture on the basis of acknowledging its limitations and its potential, subculture theory remains applicable in the context of contemporary China. Through an eight-month ethnographic study of a group of deviant students in a secondary school in urban China, the purpose of this paper is to contend that the subculture of these young people from lower-class backgrounds is a means to negotiate their space and power in a failing school system situated in a drastically transforming society full of diversified yet often conflicting values.

In this study, the authors undertook an ethnographic study to follow a group of deviant students for eight months, trying to understand their everyday lives and the process of their identity construction. The research was conducted in Xiamen, a coastal city located in the southeast part of mainland China. Unlike large metropolitan areas such as Beijing and Shanghai, where most studies have been conducted so far, Xiamen represents one of the medium-sized cities, which are the majority in China. After a process of sampling among 11 classes from five schools in different tiers, the authors chose one class in Grade 2 at a medium-level secondary school called “Central Park Secondary School” as a pseudonym. The authors stayed in the field for the main study and the authors also paid another visit to the school to follow up on students’ recent development.

In this study, a group of problem students identified with each other and shared the same problems and situations, and collectively formed a subcultural group, from within which they could challenge the authority of teachers and parents and negotiate power in the school; for example, reaching a truce with teachers so that they could have an easier time at school until they graduated. Their subculture and resistance may seem like a self-defeating practice, because what they learned at school and the qualifications they obtained could only assure them laboring jobs and reproduce their lower class status. However, this subculture offered an alternative way to safeguard their happiness and healthy development, which in this case is psychological well-being and better interpersonal skills.

This paper could provide the teachers and school administrators with a new perspective to look at some of their students’ poor performance and disruptive behaviors. With a deeper understanding of their “deviant” students, the teachers may develop more pertinent measures to help their students.

This paper argues that, through revisiting the Chicago School tradition and reconceptualizing subculture on the basis of acknowledging its limitations and potential, subculture theory remains applicable in the context of contemporary China.

An interesting issue little explored in the celebrity endorsement literature is whether or not the activities of a celebrity endorser affect company performance. We examine the impact of Tiger Woods’s tournament performance on the endorsing firm’s value subsequent to the contract signing. We do not find a relationship between Tiger’ss tournament placement and the excess returns of Fortune Brands (parent of Titleist). This is likely due to Titleist being a very small contributor to the total market value of Fortune Brands. We also fail to find a significant relationship for American Express suggesting the market does not view a golfer endorsing financial services as credible. We do, however, find a positive and significant impact of Tiger’s performance on Nike’s excess returns suggesting that the market values the additional publicity that Nike receives when Tiger is in contention to win.

Fudenberg and Tirole (1995) argue that concern about job security creates an incentive for managers to smooth earnings. Consistent with their model, Defond and Park (1997) show that managers smooth earnings in consideration of both current and future relative performance. To provide a more direct evidence of anticipating smoothing and job security, we hypothesize that the extent of income smoothing will vary with managers' job security concerns as proxied by the level of the investment opportunity set or growth opportunities. Our results confirmed our predictions.

Garden variety merit increases are stagnating, but there's a lot of movement in alternative reward strategies. That's what New York‐based Buck Consultants found in its tenth annual “Compensation Budget Survey of Fortune 1000 Companies.”

Stadium naming rights programs have proliferated over the past decade, yet we have no direct evidence that these types of sponsorship programs help companies develop their long-term brand equity or even provide a short-term boost to corporate value. This paper examines the impact that naming rights programs have had on the stock values of the corporate sponsors. Using event study analysis, it is found that there are mixed responses to these types of programs. A discussion is provided which helps to explain the mixed results and provides communications mangers with some suggestions on creating more effective naming rights programs.

A conceptual confusion has evolved in brand hate (BH) research mainly due to multiple conceptualizations, models and constructs in the field. As such, there is an urgent need to bring these insights together for a holistic understanding of research in BH, fostering its growth. This paper aims to fill this theoretical gap by bringing together the field of BH and delineating opportunities for further research.

A systematic literature review was conducted for a period of about two decades, from 1998 to August 2021. The authors included the English articles published in peer-reviewed academic journals with full texts relevant to this study, leading to a usable sample of 55 articles.

The authors’ findings reveal that the literature has inadequately distinguished BH as emotion and relationship, while the theoretical domain used to explore BH remains largely dominated by the psychology literature. Furthermore, BH research has primarily focused on services, with little distinction made between hatred across product and service context, with most studies set in developed countries. The authors further identify the need to investigate boundary conditions influencing BH and develop a more robust measure of BH to capture its dynamic facet.

By presenting a comprehensive and up-to-date overview of the research in BH and highlighting the future research avenues, this study is believed to spur scholarly research and serve as a valuable tool for the researchers in advancing the research in BH.

Analysis of determinants and antecedents of BH provide managers an opportunity to nip the evil in the bud by preventing such situations that may lead to BH. Furthermore, insights into different BH consequences and boundary conditions allow brand managers to devise appropriate strategies to mitigate adverse reactions and foster positive consumer–brand relationships.

This study provides a thorough analysis of the current state of BH research in one place and draws a road map for scholars to further the research in this area.

The purpose of this study is to demonstrate the impact of global celebrity chefs and their discourse about food on the genre of cookbooks in Slovenia.

Focusing this discourse study on cookbook topics only, the analysis demonstrates the relationship between the aspirations of local celebrity chefs for the food culture represented globally by global celebrity chefs, such as Oliver, and the necessity for a local construction of specific tastes. While the central genre of TV celebrity chefs remains TV cooking shows, their businesses include a number of side products, such as cookbooks, which can be seen as recontexualisations of TV food discourse.

Hence, despite this study being limited to analysis of cookbooks only, it can be claimed that the findings extend to other genres. The analysis shows that local chefs aspire to follow current trends, such as an emphasis on the local and sustainable production of food as well as enjoyment and pleasure in the form of a postmodern hybrid genre, while, on the other hand, they strive to include topics that will resonate locally, as they aim to represent themselves as the “new middle class”.

Such an analysis brings new insights into the relationship between discourse and globalisation as well as discourse and food.

The lesbian, gay, bisexual, transgender, queer, intersex and others (LGBTQI+) movement has been the focus of companies that seek to win over consumers by supporting diversity. Any positioning, however, that is not perceived as being consistent and genuine can harm the brand's image. Through a queer theoretical perspective, the authors explore perceptions of LGBTQI+ consumers regarding brand activism.

Qualitative research was carried out that involved interviewing Brazilian consumers who are part of the LGBTQI+ community.

Aspects of the identity of these individuals draw closer to those brands that share the same values the individuals have. Brand activism is perceived positively in terms of the brand's representativeness and social impact. When activism is perceived as inauthentic, activism generates a backlash and consumers begin to boycott brands as the consumers associate positioning with woke-washing practices.

The results indicate that to adopt an activist stance with regard to the LGBTQI+ public, brands need to be consistent in the brands' communication and advertising and in brands' organizational culture and diversity. This research provides important indicators for brands that genuinely want to support the LGBTQI+ community and is the first to use queer theory to analyze brand activism.

From the network approach, the purpose of this paper is to provide empirical evidence about the role of international cooperative alliances (CAs) in the decision of small- and medium-sized enterprises (SMEs) to internationalize and remain in the external market.

To fulfill the proposed objective, qualitative research was carried out through analyzing two SMEs (case studies) in the Portuguese textile sector. Data collection was based on structured interviews, direct observation and some documental analysis.

The results show that the analyzed SMEs internationalized immediately after their creation, with this decision not being influenced by CAs but rather by the founder’s role and above all by a saturated domestic market.

Alliances are determinant in subsequent developments in the foreign market, allowing SMEs to reach new markets, increase their market share and consolidate their name in the international market. Thus, managers/entrepreneurs should adopt strategies that stimulate the firm’s expansion in the external market, prioritizing the formation of CAs with international partners.

This study suggests that none of the dominant models can exclusively explain the internationalization process of the studied SMEs. Therefore, this research has implications for the recent stream of literature that argues for a holistic view of internationalization models, considering the arguments of all models instead of only one.