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Customer Experience 3.0

Somjit Barat (Penn State University, Mont Alto, Pennsylvania, USA)

Journal of Consumer Marketing

ISSN: 0736-3761

Article publication date: 4 November 2014



Somjit Barat, (2014), "Customer Experience 3.0", Journal of Consumer Marketing, Vol. 31 No. 6/7, pp. 557-558.



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