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Marketing to the Ageing Consumer: The Secrets to Building an Age-Friendly Business

Maria Belen Sakalis (Faculty of Economics, National Univesity of La Plata, La Plata, Argentina)

Journal of Consumer Marketing

ISSN: 0736-3761

Article publication date: 4 November 2014

Keywords

Citation

Maria Belen Sakalis, (2014), "Marketing to the Ageing Consumer: The Secrets to Building an Age-Friendly Business", Journal of Consumer Marketing, Vol. 31 No. 6/7, pp. 554-554. https://doi.org/10.1108/JCM-01-2014-0827

Publisher

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Emerald Group Publishing Limited

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