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Unconscious Branding: How Neuroscience Can Empower (and Inspire) Marketing

Francisco Conejo (Department of Marketing, University of Colorado, Denver, Colorado, USA)

Journal of Consumer Marketing

ISSN: 0736-3761

Article publication date: 4 November 2014

Keywords

Citation

Francisco Conejo, (2014), "Unconscious Branding: How Neuroscience Can Empower (and Inspire) Marketing", Journal of Consumer Marketing, Vol. 31 No. 6/7, pp. 556-557. https://doi.org/10.1108/JCM-06-2014-1008

Publisher

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Emerald Group Publishing Limited

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