Unconscious Branding: How Neuroscience Can Empower (and Inspire) Marketing
Francisco Conejo
(Department of Marketing, University of Colorado, Denver, Colorado, USA)
1554
Keywords
Citation
Francisco Conejo (2014), "Unconscious Branding: How Neuroscience Can Empower (and Inspire) Marketing", Journal of Consumer Marketing, Vol. 31 No. 6/7, pp. 556-557. https://doi.org/10.1108/JCM-06-2014-1008
Publisher
:Emerald Group Publishing Limited
Copyright © 2014, Emerald Group Publishing Limited