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Winning the Story Wars

Andrea J.S. Stanaland (Department of Marketing, Radford University, Radford, Virginia, USA)

Journal of Consumer Marketing

ISSN: 0736-3761

Article publication date: 4 November 2014

Keywords

Citation

Andrea J.S. Stanaland, (2014), "Winning the Story Wars", Journal of Consumer Marketing, Vol. 31 No. 6/7, pp. 553-553. https://doi.org/10.1108/JCM-03-2014-0884

Publisher

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Emerald Group Publishing Limited

Copyright © 2014, Emerald Group Publishing Limited