Table of contents
Ways to exploit Facebook’s capabilities: Finding the appropriate communication strategy
– This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.
Using Twitter for CSR communication: Which strategy work best?
– This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.
Quick off the mark from the catwalk to retailers: “Fast fashion” raises questions about approaches to buying
– This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.
Dedicated followers of m-branding fashion: Retail apps are playing a big part in promoting and selling products
– This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.
Is SWOT analysis still fit for purpose?: The management tool has been exploring strengths, weaknesses, opportunities and threats for decades
– This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.
Model reveals culture to help organizations thrive: Creativity and innovation must be given room to blossom
– This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.
Business strategy and the impact on performance: Does greater clarity bring the best results?
– This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.
Improving insight on Generation Y consumers: The significance of lifestyle, gender, and media habits
– This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.
Following the lead of relevant others: Social norms and pro-environmental consumption
– This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.
Dimensions of corporate branding: How to emotionally engage the customer
– This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.
Cause and effect of organizational decline?: Implementing effective turnaround strategies
– This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.
The evolution of characters business models in Japan: Duffy, Hello Kitty, and Kumamon
Kazuhito Isomura, Kazunori Suzuki, Katsuyuki Tochimoto– This paper aims to clarify how to develop characters business models by utilizing new business concepts.
ISSN:
0258-0543Online date, start – end:
2002Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Miss Emma Steele