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Model reveals culture to help organizations thrive: Creativity and innovation must be given room to blossom

Strategic Direction

ISSN: 0258-0543

Article publication date: 9 March 2015

Abstract

Purpose

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

The right organizational culture has a considerable influence on the degree to which creativity and innovation are stimulated. This article considers via a model, the cultural factors which will pave the way for creativity and innovation. The authors identify five key components which all progressive and innovative organizations will need to display if they are to gear up for long-term success and growth.

Practical implications

The paper provides strategic insights and practical thinking that have influenced some of the world’s leading organizations.

Originality/value

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Keywords

Citation

(2015), "Model reveals culture to help organizations thrive: Creativity and innovation must be given room to blossom", Strategic Direction, Vol. 31 No. 4, pp. 16-18. https://doi.org/10.1108/SD-02-2015-0025

Publisher

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Emerald Group Publishing Limited

Copyright © 2015, Emerald Group Publishing Limited