Using Twitter for CSR communication: Which strategy work best?

Abstract

Purpose

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

Modern society demands that business organizations adopt high behavioral standards. The potential consequences for failing to meet these expectations can be severe. Trust, credibility and reputation are all likely to take a sizeable hit. And when this happens, the bottom line suffers accordingly. It’s stating the obvious to point out the need to allocate corporate social responsibility (CSR) a prominent place on the agenda. Not only that, but firms should also make sure that the public is well-informed about their activities in this area. Effectively communicating that such as human rights, the environment, society and ethics shape business practices can positively impact on how different stakeholders respond.

Practical implications

The paper provides strategic insights and practical thinking that have influenced some of the world’s leading organizations.

Originality/value

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Citation

(2015), "Using Twitter for CSR communication: Which strategy work best?", Strategic Direction, Vol. 31 No. 4, pp. 4-6. https://doi.org/10.1108/SD-01-2015-0009