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Is SWOT analysis still fit for purpose? The management tool has been exploring strengths, weaknesses, opportunities and threats for decades

Strategic Direction

ISSN: 0258-0543

Article publication date: 9 March 2015

Abstract

Purpose

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

SWOT analysis continues to be a regular feature of academic peer-reviewed literature. This article examines its use over a decade to consider SWOT’s impact, strengths and continued viability as a strategic management tool. While the focus is primarily on analysis of SWOT’s role in the past, the article offers guidance on its future use, possibly in combination with other tools.

Practical implications

The paper provides strategic insights and practical thinking that have influenced some of the world’s leading organizations.

Originality/value

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Keywords

Citation

(2015), "Is SWOT analysis still fit for purpose? The management tool has been exploring strengths, weaknesses, opportunities and threats for decades", Strategic Direction, Vol. 31 No. 4, pp. 13-15. https://doi.org/10.1108/SD-02-2015-0024

Publisher

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Emerald Group Publishing Limited

Copyright © 2015, Emerald Group Publishing Limited