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Quick off the mark from the catwalk to retailers: “Fast fashion” raises questions about approaches to buying

Strategic Direction

ISSN: 0258-0543

Publication date: 9 March 2015

Abstract

Purpose

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

Examines fast fashion buying through three cases studies: a supermarket, department store and own brand label. Considers the right approaches to the process of getting fashions into the shops as quickly as possible, contrasting this with the way core products are handled. Among the findings are the need for good management of a portfolio of suppliers and a high degree of trust in the supplier-retailer relationship.

Practical implications

The paper provides strategic insights and practical thinking that have influenced some of the world’s leading organizations.

Originality/value

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Keywords

Citation

(2015), "Quick off the mark from the catwalk to retailers: “Fast fashion” raises questions about approaches to buying", Strategic Direction, Vol. 31 No. 4, pp. 7-9. https://doi.org/10.1108/SD-02-2015-0020

Publisher

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Emerald Group Publishing Limited

Copyright © 2015, Emerald Group Publishing Limited