Advances in Hospitality and Leisure: Volume 12

Editor:

• Joseph S. Chen

Chapters:

• Prelims

Full Papers

• The Effects of Personality Traits and Congruity on Customer Satisfaction and Brand Loyalty: Evidence from Coffee Shop Customers
• The Effect of Integrating Need and Expectation’s Factor-Community Participation with Multinational Corporations’ Tourism Market Development Strategies in Emerging African Markets
• Domestic Nature-Based Tourism in Japan: Spirituality, Novelty and Communing
• Impact of Hotel Employee’s Green Awareness, Knowledge, and Skill on Hotel’s Overall Performance
• An Investigation of Restaurant Week as an Effective Marketing Strategy
• The Marketing Value of CSR Initiatives and Potential Brand Equity, Taste Perception, and Emotional Value
• Using Tourism as a Mechanism to Reduce Poaching and Hunting: A Case Study of the Tidong Community, Sabah
• Industrial Agglomeration Model in Culture Tourism System: Empirical Study in Mainland China

Research Notes

• Tourist’s Experience Values and People Interaction
• The Restorative Power of Forests: The Tree House Hotel Phenomena in Germany
• Index