Tourist’s Experience Values and People Interaction

Abstract

This research examines the effect of people interaction on value creation of tourist experiences by reconstructing a scale of value perception. It gathers a set of on-site survey data collected from tourists visiting Norwegian Arctic destinations that contain 579 useful questionnaires. A 19-item value measurement is first validated by confirmatory factor analyses (CFA) that results in a 13-item, five-factor parsimonious model. The CFA results also suggest a high-order factor solution; it finds two convergent factors explicated by five value domains. The derived high-order factors are labeled as tangible value and intangible value. Further analyses show significant relationships between experience values and people interaction. That is the intangible domain of value could create significant mediating effect on people interaction. Specifically, novelty and social values tend to moderate tourist experience. The conclusion furnishes implications in theory advancement and service innovation along with suggestions for research study.

Citation

Chen, J.S., Prebensen, N.K. and Muzaffer, U. (2016), "Tourist’s Experience Values and People Interaction", Advances in Hospitality and Leisure (Advances in Hospitality and Leisure, Vol. 12), Emerald Group Publishing Limited, Leeds, pp. 169-179. https://doi.org/10.1108/S1745-354220160000012008