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Social impact of a participative small-scale sporting event

David Parra-Camacho (Department of Physical Education and Sports, Universidad de Valencia, Valencia, Spain)
Rómulo Jacobo González-García (Facultad de Ciencias Económicas y Empresariales, Universidad de Granada, Granada, Spain)
Manuel Alonso-Dos-Santos (Departamento de Administración, Facultad de Ciencias Económicas y Empresariales, Universidad Católica de la Santisima Concepcion, Concepcion, Chile) (Department of Marketing and Market Research, Facultad de Ciencias Economicas y Empresariales, Universidad de Granada Granada, Spain)

Sport, Business and Management

ISSN: 2042-678X

Article publication date: 25 June 2020

Issue publication date: 30 April 2021

Abstract

Purpose

To examine the social impact of a small-scale sporting event and its influence on the willingness to support future events.

Design/methodology/approach

A self-supplied questionnaire was used with 248 residents-sportspeople that participated in the Valencia Triathlon. Descriptive analysis, exploratory and confirmatory factorials were done through SPSS, FACTOR and EQS.

Findings

Three dimensions of positive impacts were identified; sporting participation and city image, social development and human capital and economic development. The impacts in sporting participation and in the improvement to the image of the city contribute to positively explaining the willingness to support the holding of sporting events. Local sportspeople highlight their participative component and the projection of the city image as key factors to endorse holding future sporting events as a strategy for tourism.

Research limitations/implications

The convenience sampling limits the extrapolation of the results.

Practical implications

Making the most of the intangible aspects is recommended due to the great potential these events have to generate social capital and increase the networks of social collaboration. Give a more active role to volunteers and local organizers in an organization. Transmit the pride of the community and the sense of belonging to this community to the media and advertising communication.

Social implications

Small scale sporting events can contribute to improving the quality of life, increasing pride, the sense of belonging of the residents, opportunities for entertainment and encouraging local participation.

Originality/value

A contribution to the empirical analysis of the social impact of small-scale sporting events from the perspective of local participants.

Keywords

Citation

Parra-Camacho, D., González-García, R.J. and Alonso-Dos-Santos, M. (2021), "Social impact of a participative small-scale sporting event", Sport, Business and Management, Vol. 11 No. 2, pp. 109-124. https://doi.org/10.1108/SBM-12-2019-0119

Publisher

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Emerald Publishing Limited

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