Search results

1 – 10 of 31
To view the access options for this content please click here
Article
Publication date: 3 June 2020

Krystian Zawadzki

In the study, an attempt was made to estimate the social benefits resulting from three non-mega sporting events organized in Ergo Arena located on the border of two cities…

Abstract

Purpose

In the study, an attempt was made to estimate the social benefits resulting from three non-mega sporting events organized in Ergo Arena located on the border of two cities in Poland. By attributing a value to intangible social benefits, the intangible effect was determined and compared to the expenditure incurred in the construction of Ergo Arena Hall.

Design/methodology/approach

In order to value social intangible effects of three non-mega sporting events the Contingent Valuation Method was applied. Each time, the Contingent Valuation Method study covered the area of the two cities: Gdańsk and Sopot and was conducted on a sample of 500 people – 250 per city. The mean values of Willingness-to-Pay were used in order to obtain aggregate values of intangible benefits. Finally, the aggregate results were compared to expenditure incurred in connection with the construction of Ergo Arena Hall.

Findings

It appeared that intangible effects were eagerly valued by the residents of Gdańsk and Sopot. The aggregated value of all three sporting events was estimated at PLN 8.8 million. The obtained results question the equal share of both cities in financing but confirm that under certain circumstances, hosting non-mega sporting events may justify the use of public funds. In the case of the two cities, the reasonable reason for the employment of public means is the size of Gdańsk compared to Sopot.

Originality/value

The paper fulfils the research gap which arises regarding Willingness-to-Pay in estimating the intangible social effects of non-mega sporting events and considering these effects in the net effect valuation. The findings have implications for policy makers since they show to what extent it may be justified to use public means in order to host non-mega sporting events.

Details

International Journal of Event and Festival Management, vol. 11 no. 3
Type: Research Article
ISSN: 1758-2954

Keywords

To view the access options for this content please click here
Article
Publication date: 6 November 2017

Dongfeng Liu, Christopher Hautbois and Michel Desbordes

Using Beijing’s bid for the 2022 Winter Olympic Games as an example, the purpose of this paper is to explore the expected social impact of mega-sporting events, as…

Abstract

Purpose

Using Beijing’s bid for the 2022 Winter Olympic Games as an example, the purpose of this paper is to explore the expected social impact of mega-sporting events, as perceived by non-host city residents, and the way in which this perception affects attitudes toward bidding.

Design/methodology/approach

An empirical survey study was conducted in which data were collected from residents in Shanghai, comprising a sample of 483 respondents. An exploratory factor analysis identified 40 items loaded on eight distinctive factors that underlie the expected social impact of the 2022 Winter Olympic Games. A multiple regression analysis was conducted to determine the effect of the perceived impact on residents’ attitudes toward the bid to host the Olympics.

Findings

Among the eight identified impact factors, six were found to be positive and two negative. While all factors were significantly higher above the point of indifference, perceived positive impact factors tended to outweigh those that were negative. In addition, seven out of the eight factors were found to be significantly predictive of support for Beijing’s bidding: while the effect of “tourism and environment,” “social capital and psychic income,” “international cooperation and exchange,” “infrastructure,” “national image,” and “sport development” was positive, the effect of the “higher living cost” factor was negative with regard to the support of the bidding. This study seeks to contribute by taking a non-host community perspective.

Originality/value

A growing body of literature has documented perspectives on events and their specific timing during event cycles, i.e., during the bidding stage. In addition, it also offers insight into the perception and attitudes of citizens from emerging markets toward event bidding and hosting, both of which play an increasingly important role in global sports but, on the whole, remain relatively under researched.

Details

International Journal of Sports Marketing and Sponsorship, vol. 18 no. 4
Type: Research Article
ISSN: 1464-6668

Keywords

To view the access options for this content please click here
Article
Publication date: 10 August 2018

Andre Richelieu

How could a city, a region or a country succeed in its attempt to use sport to (re-)define, position and promote itself? Consequently, what do jurisdictions and brand…

Abstract

Purpose

How could a city, a region or a country succeed in its attempt to use sport to (re-)define, position and promote itself? Consequently, what do jurisdictions and brand managers need to consider when using sporting events as a leverage to market themselves abroad? The paper aims to discuss these issues.

Design/methodology/approach

This paper draws from a combination of an extensive literature review and secondary data collection in order to build a conceptual framework, entitled the “diamond” of place branding through sport.

Findings

Managers and politicians of cities, regions and countries should espouse a holistic approach when developing their place branding strategy through sport. This holistic approach can be articulated around four dimensions: sport, economic, commercial and social.

Research limitations/implications

Drawing mainly from a literature review, with the support of concrete examples, this is a first step within the confines of an exploratory research. A future study could analyze the specific cases of jurisdictions and how these fit within the conceptual framework articulated in this paper.

Originality/value

A place branding strategy through sport should be translated into a socio-economic legacy, with private and public benefits for the community. Ultimately, place branding through sport is one of the components of the overall place branding strategy of a jurisdiction.

Details

Sport, Business and Management: An International Journal, vol. 8 no. 4
Type: Research Article
ISSN: 2042-678X

Keywords

To view the access options for this content please click here
Article
Publication date: 25 June 2020

David Parra-Camacho, Rómulo Jacobo González-García and Manuel Alonso-Dos-Santos

To examine the social impact of a small-scale sporting event and its influence on the willingness to support future events.

Abstract

Purpose

To examine the social impact of a small-scale sporting event and its influence on the willingness to support future events.

Design/methodology/approach

A self-supplied questionnaire was used with 248 residents-sportspeople that participated in the Valencia Triathlon. Descriptive analysis, exploratory and confirmatory factorials were done through SPSS, FACTOR and EQS.

Findings

Three dimensions of positive impacts were identified; sporting participation and city image, social development and human capital and economic development. The impacts in sporting participation and in the improvement to the image of the city contribute to positively explaining the willingness to support the holding of sporting events. Local sportspeople highlight their participative component and the projection of the city image as key factors to endorse holding future sporting events as a strategy for tourism.

Research limitations/implications

The convenience sampling limits the extrapolation of the results.

Practical implications

Making the most of the intangible aspects is recommended due to the great potential these events have to generate social capital and increase the networks of social collaboration. Give a more active role to volunteers and local organizers in an organization. Transmit the pride of the community and the sense of belonging to this community to the media and advertising communication.

Social implications

Small scale sporting events can contribute to improving the quality of life, increasing pride, the sense of belonging of the residents, opportunities for entertainment and encouraging local participation.

Originality/value

A contribution to the empirical analysis of the social impact of small-scale sporting events from the perspective of local participants.

Details

Sport, Business and Management: An International Journal, vol. 11 no. 2
Type: Research Article
ISSN: 2042-678X

Keywords

To view the access options for this content please click here
Article
Publication date: 12 April 2019

Becca Leopkey and Dana Ellis

The purpose of this paper is to explore how a legacy of event hosting competencies from one event can contribute to advancing the overall hosting capacity of a nation for…

Abstract

Purpose

The purpose of this paper is to explore how a legacy of event hosting competencies from one event can contribute to advancing the overall hosting capacity of a nation for future events. More specifically, the project focuses on determining the event hosting capacity legacies from the Men’s Under-20 2007 Fédération Internationale de Football Association (FIFA) event in Canada and how they contributed toward winning the rights for the Women’s FIFA World Cup 2015 event.

Design/methodology/approach

A qualitative case study design focusing on FIFA events held in Canada in 2007 and 2015 was used.

Findings

Four broad event hosting capacity legacies from the U-20 2007 event that potentially impacted Canada’s ability to secure the WWC 2015 were identified. These legacies included: exemplifying success, advancement of hosting concepts, staff and leadership experience and development and enhancement of sporting infrastructure.

Research limitations/implications

The findings formed the basis of a discussion on the increasing formalization of event organizing committees, the need to consider collective (i.e. multiple events) legacies in the development of hosting strategies as well as the importance of developing the trust of the local community to support future sport event bids and hosting.

Originality/value

The originality and value of this research paper lies in its use of empirical case study findings to illustrate the potential for hosting capacity legacies of sporting events as well as the level and type of event under investigation (i.e. large-scale, football/soccer).

Details

Sport, Business and Management: An International Journal, vol. 9 no. 1
Type: Research Article
ISSN: 2042-678X

Keywords

To view the access options for this content please click here
Article
Publication date: 13 November 2017

Grzegorz Kwiatkowski and Thomas Könecke

Both groups are profiled in terms of travel-related and socio-demographic characteristics. Furthermore, the purpose of this paper is to address determinants of spending…

Abstract

Purpose

Both groups are profiled in terms of travel-related and socio-demographic characteristics. Furthermore, the purpose of this paper is to address determinants of spending for each spectator group. Data collection was conducted using an on-site questionnaire. Analysis of variance between profile characteristics is based on χ2 and Wilcoxon-Mann-Whitney tests, whereas the analysis of determinants of spending builds on the Tobit model.

Design/methodology/approach

Recurring sport events that do not count among the mega sport event category have become a popular means of attracting tourists to a destination. Thus, research on different spectator groups attending such events is very relevant, yet surprisingly scarce. This study helps filling this void by a comparative analysis of two types of spectators present at the Professional Windsurf Association Windsurf World Cup on the German island of Sylt: travellers who come to Sylt solely for the event (event tourists) and travellers whose motivation to visit the island was not primarily driven by the event (regular tourists).

Findings

The results show that the two examined groups are clearly distinguishable, both in terms of profile characteristics and determinants of spending. This indicates that specific strategies seem advisable for sport event and tourism destination managers at mature tourist destinations.

Originality/value

The study’s major contribution to both tourism and event management literature is that it exposes key characteristics of and differences between both groups within a specific setting at a non-mega sport event at a mature tourist destination.

Details

Sport, Business and Management: An International Journal, vol. 7 no. 5
Type: Research Article
ISSN: 2042-678X

Keywords

To view the access options for this content please click here
Article
Publication date: 8 February 2021

Sylvia Trendafilova, Jamee Pelcher, Jeffrey Graham and Vassilios Ziakas

The purpose of this study was to examine the structure and scope of environmental sustainability efforts of the four Grand Slam tennis tournaments as communicated via…

Abstract

Purpose

The purpose of this study was to examine the structure and scope of environmental sustainability efforts of the four Grand Slam tennis tournaments as communicated via their websites.

Design/methodology/approach

A qualitative content analysis methodology guided the study. To accomplish the goal of the study, the researchers analyzed each tournament's website and each venue's website to document the environmental initiatives outlined on these pages.

Findings

Results indicated Grand Slam events focus primarily on energy and water conservation initiatives, increasing sustainable food choices and improving spectators' knowledge about environmental sustainability. Most sustainability programs fell into the first wave of sustainability efforts indicating that formalized strategic planning is largely missing.

Practical implications

By examining how Grand Slam events utilize their webpages to promote environmental sustainability, implications are drawn for not only website content but also actual event initiatives and activities. Pertinent efforts should move from a mere focus on communication to finding actionable solutions built upon the interconnectivity of events with allied sectors and the subsequent forging of cross-industry partnerships.

Originality/value

The findings suggest that Grand Slam tennis events pursue different trajectories in engaging with sustainability. This makes it important to understand in tandem their organizational conduct, strategies and communication practices. To move forward, there is a need to approach sustainability in a more holistic manner. A holistic view of how sport events engage with the environment can reveal causal patterns and points of leverage to use for initiating a change of practice toward adopting environmentally friendly behaviors.

Details

Sport, Business and Management: An International Journal, vol. 11 no. 3
Type: Research Article
ISSN: 2042-678X

Keywords

To view the access options for this content please click here
Article
Publication date: 30 July 2019

Elsa Pereira, Margarida Mascarenhas, Adão Flores, Laurence Chalip and Gustavo Pires

The purpose of this paper is to identify the strategic leveraging goals associated with a portfolio of small-scale events and to analyze their implementation process…

Abstract

Purpose

The purpose of this paper is to identify the strategic leveraging goals associated with a portfolio of small-scale events and to analyze their implementation process (actors/tactics: who did what?) in order to propose new leverage typologies through new empirical research evidence.

Design/methodology/approach

Three techniques of data collection conducted the fieldwork: qualitative interviewing, direct observation and documental research. Based on the principles of grounded theory and using qualitative data analysis software (Nvivo) data were inductively analyzed.

Findings

Results showed the coexistence of a plurality of strategic leveraging goals, namely: “strengthen political advantage”; “integrate and retain partners/sponsors”; and “develop sports dynamics”. There was a set of tactics and actions identified and successfully implemented due to the coordination of the network of organizations part of the events, which included local and external actors.

Research limitations/implications

Researchers realized that it was impossible to take a neutral research stand. In fact, in qualitative research, the investigator is the first instrument of data collection. In this sense, it was important for researchers to constantly reflect on their role, as Pelias (2011) says “reflexive writing strategies include indicating how the researcher emerged as a contaminant, how the researcher´s insider status was revelatory or blinding, and how the researcher is implicated in the problem being addressed” (p. 662). It is also considered that, when organizing events, the network of interactions is extremely complex, making it difficult to capture all the actors’ perspectives.

Practical implications

In relation to the practical implications, it is important that sports event managers have in-depth knowledge and skills on event leveraging; it is also important that managers understand the sports culture in order to recognize the multidimensionality of strategic leveraging in sporting events. The strategic dynamic should be developed and coevolved with community/local and external actors. The coordination between the actors is a key point to achieve successful leveraging.

Social implications

A theoretical implication related to the event leverage is the creation of a new strategic objective – “developing the sport dynamics”. The sport participation tactic among other tactics were found, namely “enhancing of the sports shows” and “tuning of skills in sports management”.

Originality/value

The dynamics and plurality of strategic goals associated with the leverage of an event portfolio, namely the actions that were developed and also the actors’ interaction in small-scale events. Another factor is the identification of the prominent role of the external event organization committee in the dynamics of event leveraging, as well as the deep analysis of the leveraging process supported by the observation of all the events.

Details

International Journal of Event and Festival Management, vol. 11 no. 1
Type: Research Article
ISSN: 1758-2954

Keywords

To view the access options for this content please click here
Article
Publication date: 5 March 2018

Laura Wood, Ryan Snelgrove, Julie Legg, Marijke Taks and Luke R. Potwarka

Hosting events can attract visitors to an area and provide an opportunity for local businesses in the host community to benefit economically. Restaurants, in particular…

Abstract

Purpose

Hosting events can attract visitors to an area and provide an opportunity for local businesses in the host community to benefit economically. Restaurants, in particular, have an opportunity to benefit as food is a necessary expenditure. However, previous research suggests that the intentional attraction of event visitors by local businesses has been minimal. The purpose of this paper is to explore perspectives of event leveraging held by restaurant owners/managers and a destination marketing organization (DMO).

Design/methodology/approach

Data were collected through semi-structured interviews with owners/managers of 16 local restaurants and from three DMO executives in one medium-sized city in Ontario, Canada. Data were analyzed using initial and axial coding.

Findings

Findings indicate that restaurants did not engage in event leveraging. Three common reasons emerged to explain their lack of engagement in leveraging, including: a lack of a belief in benefits from leveraging, inconvenient proximity to event venue, and not being prepared for event leveraging opportunities. The DMO had a desire to assist local business in leveraging, but their ability to do so was negatively impacted by a lack of awareness of events being hosted, disengagement by local businesses, and limited resources.

Originality/value

Findings suggest that there is a need for DMOs and local businesses to create stronger and more supportive working relationships that address financial and human resources constraints preventing the adoption and success of event leveraging. As part of this approach there is a need for cities to make stronger financial investments in supportive agencies such as a DMO.

Details

International Journal of Event and Festival Management, vol. 9 no. 1
Type: Research Article
ISSN: 1758-2954

Keywords

To view the access options for this content please click here
Article
Publication date: 5 December 2017

Katharine Hoskyn, Geoff Dickson and Popi Sotiriadou

Sport participation is the lifeblood of community sport clubs. The purpose of this paper is to investigate how sport clubs can leverage participation from local…

Abstract

Purpose

Sport participation is the lifeblood of community sport clubs. The purpose of this paper is to investigate how sport clubs can leverage participation from local, medium-sized, elite sport events.

Design/methodology/approach

This study used an action research approach where researchers, along with representative stakeholders from two elite tennis tournaments and 23 local tennis organizations, collaborated to develop and implement a series of interventions as part of a wider leveraging plan. The interventions were developed and evaluated in one cycle of action research that incorporated predominantly qualitative research methods.

Findings

The interventions stimulated the interest of event spectators by offering a free tennis lesson at a participating club. However, the conversion from interest to club participation was limited.

Practical implications

Key recommendations for clubs to leverage participation from a medium-sized event include: a leveraging plan should consider the resources and capacity of local community sport clubs; clubs should act collectively and collaboratively; and clubs should have a strong physical presence at the event(s).

Originality/value

Regional sports organizations can utilize existing collaborative networks to enable community clubs to design and implement event-leveraging initiatives. This study also highlights the limited capacity of community sport clubs to leverage participation outcomes from medium-sized annual events. The use of collaborative networks may ameliorate the organizational capacity deficiencies of clubs.

Details

Marketing Intelligence & Planning, vol. 36 no. 2
Type: Research Article
ISSN: 0263-4503

Keywords

1 – 10 of 31