Ad Hoc Reviewers
ISBN: 978-0-7656-2127-6, eISBN: 978-0-85724-728-5
ISSN: 1548-6435
Publication date: 1 January 2010
Citation
Malhotra, N.K. (2010), "Ad Hoc Reviewers", Malhotra, N.K. (Ed.) Review of Marketing Research (Review of Marketing Research, Vol. 6), Emerald Group Publishing Limited, Leeds, pp. vi-vi. https://doi.org/10.1108/S1548-6435(2009)0000006002
Publisher
:Emerald Group Publishing Limited
Copyright © 2010, Emerald Group Publishing Limited
- Review of Marketing Research
- Ad Hoc Reviewers
- Review of Marketing Research
- A Review of Prior Classifications of Purchase Behavior and a Proposal for a New Typology
- Measuring Customer Lifetime Value
- Learning Models
- Customer Co-Creation
- Challenges in Measuring Return on Marketing Investment
- Service-Dominant Logic
- Marketing in a World with Costs of Price Adjustment
- About the Editor and Contributors