Review of Marketing Research: Volume 6
Subject:
Table of contents
(11 chapters)
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Challenges in Measuring Return on Marketing Investment
Pages 107-124
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- DOI
- 10.1108/S1548-6435(2010)6
- Publication date
- Book series
- Review of Marketing Research
- Editor
- Series copyright holder
- Emerald Publishing Limited
- ISBN
- 978-0-85724-728-5
- eISBN
- 978-0-85724-728-5
- Book series ISSN
- 1548-6435