Review of Marketing Research: Volume 6
Subject:
Table of contents
(11 chapters)Review of Marketing Research
Pages v-v
Content available
Ad Hoc Reviewers
Pages vi-vi
Content available
Review of Marketing Research
Pages ix-xvii
Measuring Customer Lifetime Value
Pages 37-62
Learning Models
Pages 63-83
Customer Co-Creation
Pages 84-106
Service-Dominant Logic
Pages 125-167
About the Editor and Contributors
Pages 189-190
- DOI
- 10.1108/S1548-6435(2010)6
- Publication date
- Book series
- Review of Marketing Research
- Editor
- Series copyright holder
- Emerald Publishing Limited
- ISBN
- 978-0-7656-2127-6
- eISBN
- 978-0-85724-728-5
- Book series ISSN
- 1548-6435