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Factors influencing spectator sports consumption: NCAA women's college basketball

Galen. T. Trail (Associate Professor, Centre for the Study of Sport & Exercise Seattle University 901, 12th Avenue P.O. Box 222000, Seattle, WA 98122, USA)
Yu Kyoum Kim (Sport and Recreation Management, The Florida State University Tully Gym 1034, Tallahassee, FL 32306, USA)

International Journal of Sports Marketing and Sponsorship

ISSN: 1464-6668

Article publication date: 1 October 2011

Abstract

Although the understanding of both positive and negative factors influencing sports consumption is essential, previous research has mainly focused on motivators. The purpose of this study was to examine three different models of constraints and motivators that influence attendance: a correlated model, a hierarchical model and a moderated model. Twenty factors were identified and classified into four main categories. The results indicated that 16 out of 20 motivators and constraints had a significant relationship with attendance in the theoretically expected direction.

Keywords

Citation

Trail, G.T. and Kim, Y.K. (2011), "Factors influencing spectator sports consumption: NCAA women's college basketball", International Journal of Sports Marketing and Sponsorship, Vol. 13 No. 1, pp. 55-77. https://doi.org/10.1108/IJSMS-13-01-2011-B006

Publisher

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Emerald Group Publishing Limited

Copyright © 2011 by Winthrop Publications Limited