International Journal of Sports Marketing and Sponsorship
Issue(s) available: 85 – From Volume: 1 Issue: 1, to Volume: 21 Issue: 4
Category:
Marketing
Volume 21
Volume 20
Volume 19
Volume 18
Volume 17
Volume 16
Volume 15
Volume 14
Volume 13
Volume 12
Volume 11
Volume 10
Volume 9
Volume 8
Volume 7
Volume 6
Volume 5
Volume 4
Volume 3
Volume 2
Volume 1
Utilization of Olympic Stadiums: a conceptual stadium legacy framework
Holger Preuss, Anke PlambeckOlympic Stadiums are expensive and large constructions. The media often report on cost overruns based on the extravagant appearance of an Olympic Stadium and the lack of…
The severity of a sports-related accident and sponsorship effects: focusing on the fear appeal theory
Sanghak Lee, Young Ik SuhThis study aims to examine the influence of a sports-related accident and its severity on sponsorship effects, including brand recognition, attitude toward the sponsoring…
Transformative marketing: health and well-being of Special Olympic athletes
Brian P. McCullough, Galen T. TrailTransformative marketing provides a way to encourage positive behaviors. This approach can be applied to community intervention organizations, such as the Special…
Insights into customer experience in sports retail stores
Elisabeth Happ, Ursula Scholl-Grissemann, Mike Peters, Martin SchnitzerOffline retail stores have been working on improving their in-store customer experience; they have begun to realise the physical advantage they have over online channels…
The external effect of a migrated star player on domestic sports league: an empirical analysis of three Asian leagues – Japan, Korea and Taiwan[1]
Young Joon Park, Fan Zhang, Yeujun YoonThis study aims to examine the “external effect” of a migrated star player on their domestic sport industries. By exploring the new aspect of star power, this study…
Image congruence between sports event and host city and its impact on attitude and behavior intention
Yinghui Zhang, Euisoo Kim, Zunming XingImage congruence is one central metrics that significantly influences image transfer. Nevertheless, studies on impact of image congruence on consumers' attitudinal and…
Influence of gamification on perceived self-efficacy: gender and age moderator effect
Ana Isabel Polo-Peña, Dolores María Frías-Jamilena, María Lina Fernández-RuanoIn advanced societies, lifestyles are increasingly sedentary, and it is important to identify strategies to help people acquire healthy habits, such as exercise. The…
Interpreting sports events from a resource-based view perspective
Tommasina PianeseThis study aims at understanding how professional sports events compete with each other to attract spectators, sponsors and media coverage, by referring to the…
Sport events and community development: resident considerations and community goals
Kyriaki (Kiki) KaplanidouThe purpose of this paper was to provide a discussion on using sport events for community development through the lenses of community development theories and perceived…
Does the legacy governance of major sporting events affect urban development? The stakeholder's perspectives on the Taipei 2017 Universiade
Huei-Fu Lu, Huei-Wen LinMajor sporting events (MSEs) have always contributed to sustainable change. Many owners and organizers of MSEs have gradually institutionalized the governance of sporting…
The effect of quality and leverage on the image transfer model: the moderating role of involvement
Manuel Alonso Dos Santos, Ferran Calabuig Moreno, Vicente Prado Gascó, Jonathan Cuevas LizamaThe aim of this study is to examine the influence of perceived sponsorship leverage on perceived product quality and the image transfer model, under moderation by fan involvement.
The effect of articulated sports sponsorship on recall and visual attention to the brand
Manuel Alonso Dos Santos, Manuel J. Sánchez-Franco, Vicente Prado GascóThe objective is to examine the influence of articulation on the effectiveness of sports sponsorship.
The impact of corruption on sport demand
Carlo Amenta, Paolo Di BettaThe article presents an empirical analysis that evaluates the effects of a systemic corruption scandal on the demand in the short and the long run. In 2006, the Calciopoli…
Sport attendance behavior spectrum: motivators, constraints and context
Kurt C. Mayer, Eric HungenbergThe purpose of this paper was to explore a new sport attendance behavior spectrum framework where sport consumer behavior is not derived from just a dichotomy of a…
Spectator satisfaction model for mass participant sport events: antecedents and consequences
Yanling Duan, Bing LiuThe purpose of this paper is to propose and examine an integrated model of spectator satisfaction in mass participant sport events.
Attachment points, team identification and sponsorship outcomes: evidence from the Indian Premier League
Giridhar B. Kamath, Shirshendu Ganguli, Simon GeorgeThis paper tests and validates a conceptual model linking the attachment points, team identification, attitude towards the team sponsors and the behavioural intentions in…
Product meanings as drivers of sport consumer behavior: evidence from the Greek sport industry
Dimitra Papadimitriou, Artemisia Apostolopoulou, Scott Branvold, Dimitrios GargalianosBuilding on existing sport licensing research from the North American market, the primary goal of this study was to explore meanings embedded in sport licensed products in…
Climate vulnerability as a catalyst for early stadium replacement
Timothy Kellison, Madeleine OrrSevere hazards associated with climate change are threatening human settlements, thereby requiring global cities to implement comprehensive climate adaptation strategies…
Understanding consumer attitudes in cause-brand alliances in sports: the role of sport entity attitudes
Soyoung Joo, Jakeun Koo, Bridget Satinover NicholsThis study examines the effects of congruence and reliability on cause-brand alliance (CBA) program attitudes—exploring how CBA program attitudes and sport entity…
Beyond “who pays?”: stadium development and urban governance
Michael T. Friedman, Adam S. BeisselThe purpose of this paper is to reframe analyses of stadium and arena subsidization policies from perspectives centered upon economic and financial issues toward a…
Understanding retail quality of sporting goods stores: a text mining approach
Luke Lunhua MaoSporting goods retailing is a significant sector within the sport industry with the total revenue of this sector reaching $52.2 billion in 2018. Beset with formidable…
Intergenerational differences in fans' motivation to watch the T20 world cup: a generation cohort theory perspective
Faheem Gul Gilal, Naeem Gul Gilal, Beenish Tariq, Rehman Gul Gilal, Rukhsana Gul Gilal, Zhenxing Gong, Nisar Ahmed ChannaUsing two theoretical lenses – social identity theory and generation cohort theory – the present study analyzes the influence of sport motivations (i.e., patriotism, drama…
The relationships of communication intensity, CEO commitment, cause fit and media reputation: evidence from Chinese marathon title sponsors
Shanshan Lu, Weiwei Zhu, Jiuchang WeiThis research aims to explore ways to build a corporate media reputation by sponsoring a sports event (i.e. a marathon), by examining the effects of communication…
The effect of sponsorship purpose articulation on fit: moderating role of mission overlap
Tae-Ahn Kang, Hirotaka MatsuokaThis study aimed to examine the effects of two sponsorship purpose articulations (commercially oriented vs noncommercially oriented) on attitude toward the sponsor via…
The impact of consumer knowledge on profitable consumer loyalty through perceived service quality and psychological involvement in non-profit sport clubs
Mohsen Behnam, Do Young Pyun, Jason P. Doyle, Vahid DelshabThe purpose of this research was to test the influence of consumer knowledge management on attitudinal and behavioral loyalty through service quality and psychological involvement.
ISSN:
1464-6668Online date, start – end:
1999Copyright Holder:
Emerald Publishing LimitedOpen access:
hybridEditor:
- Dr James Zhang
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