Issue 4 2018
Issue 3 2018
Issue 2 2018 Critical Issues and Challenges in the Sport Industry of Growing Economies
Issue 1 2018 Sponsorship return on investment
The severity of a sports-related accident and sponsorship effects: focusing on the fear appeal theorySanghak Lee, Young Ik Suh
This study aims to examine the influence of a sports-related accident and its severity on sponsorship effects, including brand recognition, attitude toward the sponsoring…
To understand how esports viewers perceive endemic and non-endemic sponsors during an event.
Event impacts associated with residents' satisfaction and behavioral intentions: a pre-post study of the Nanjing Youth Olympic GamesJingxian (Cecilia) Zhang, Kevin K. Byon, Kaijuan Xu, Haiyan Huang
The paper aims to (1) explore the positive and negative sociocultural, economic, and environmental impacts on satisfaction, and behavioral intentions; and (2) examine the…
Critical factors in the sport consumption decision making process of millennial fans: a revised model of goal-directed behaviorBrian H. Yim, Kevin K. Byon
The purpose of this study was to examine the millennial fans decision-making process in connection with various sport consumption behaviors (i.e. game attendance, TV…
The paper investigates the factors influencing spectators’ adoption of digital (mobile) ticketing by expanding the Technology Acceptance Model (TAM; Davis, 1989) to…
Offline retail stores have been working on improving their in-store customer experience; they have begun to realise the physical advantage they have over online channels…
The purpose of this research is to extend current knowledge regarding rivalry communication among sport consumers to better understand how rivals behave with one another…
Study on relationships among sports spectator motivations, satisfaction, and behavioral intention: Empirical evidence from Chinese marathonYanling Duan, Bing Liu, Yan He
The purpose of this paper is to examine the relationships among marathon spectator motivation, satisfaction and behavioral intention in China.
The external effect of a migrated star player on domestic sports league: an empirical analysis of three Asian leagues – Japan, Korea and TaiwanYoung Joon Park, Fan Zhang, Yeujun Yoon
This study aims to examine the “external effect” of a migrated star player on their domestic sport industries. By exploring the new aspect of star power, this study…
This study aims at understanding how professional sports events compete with each other to attract spectators, sponsors and media coverage, by referring to the…
How multiple identities shape behavioral intention: place and team identification on spectator attendanceHyun-Woo Lee, Heetae Cho, Emily M. Newell, Woong Kwon
The purpose of this study was to investigate the complexity of how spectators' multiple identities influence their behavioral intention. Specifically, the authors examined…
The aim of this study is to examine the influence of perceived sponsorship leverage on perceived product quality and the image transfer model, under moderation by fan involvement.
The concept of sport team identification has been widely used as a theoretical framework in explaining sport fan behavior. However, limited attention has been devoted to…
Success factors in managing the sponsor–sponsee relationship—a fuzzy-set qualitative comparative analysis for state-owned enterprises in GermanyBjoern Ivens, Florian Riedmueller, Peter van Dyck
The purpose of this paper is to provide meaningful information about sponsorship management in state-owned enterprises.
The purpose of this paper is to propose and examine an integrated model of spectator satisfaction in mass participant sport events.
The purpose of this paper is to demonstrate how companies activate their sponsorship of Formula E (for Electric) championship races to influence consumers' opinion of them…
This study aims to explore the indirect and direct effect of perceived congruence between fans' identification with a team and the intention to buy sponsor's products. The…
The effect of innovation-driven policy on innovation efficiency: based on the listed sports firms on Chinese new Third BoardGang Chen, John Breedlove
This paper aims to examine the effect of innovation-driven polices on innovation efficiency of sport firms listed on the new Third Board in China.
This study examined how a US college athletic department’s corporate social responsibility (CSR) initiatives influenced fans’ online donation intentions.
This study examines how brand attitude formation with respect to sport event sponsors is affected by feelings related to the sponsor brand, the sponsored event, and…
Sporting goods retailing is a significant sector within the sport industry with the total revenue of this sector reaching $52.2 billion in 2018. Beset with formidable…
Investigating sponsor decision-making: the role of schema theory, agency conflicts, and signaling theory in the persistence of naming rights agreementsJonathan A. Jensen, David Head, Christopher Mergy
Naming rights sponsorships of sport facilities are among the most highly visible marketing agreements in the world. However, factors that may lead one sponsorship to…
Intergenerational differences in fans' motivation to watch the T20 world cup: a generation cohort theory perspectiveFaheem Gul Gilal, Naeem Gul Gilal, Beenish Tariq, Rehman Gul Gilal, Rukhsana Gul Gilal, Zhenxing Gong, Nisar Ahmed Channa
Using two theoretical lenses – social identity theory and generation cohort theory – the present study analyzes the influence of sport motivations (i.e., patriotism, drama…
The relationships of communication intensity, CEO commitment, cause fit and media reputation: evidence from Chinese marathon title sponsorsShanshan Lu, Weiwei Zhu, Jiuchang Wei
This research aims to explore ways to build a corporate media reputation by sponsoring a sports event (i.e. a marathon), by examining the effects of communication…
How useful is each item in the Sport Spectator Identification Scale?: an item response theory analysisKyungyeol Anthony Kim, Senyung Lee, Kevin K Byon
The purpose of this study is to evaluate the psychometric properties of each item in the Sport Spectator Identification Scale (SSIS) (Wann and Branscombe, 1993) using the…
The central objective is to determine the main components of a brand that become a “beloved” brand in the minds of consumers applied to football teams.
Online date, start – end:1999
Copyright Holder:Emerald Publishing Limited
- Dr James Zhang