International Journal of Sports Marketing and Sponsorship
Issue(s) available: 79 – From Volume: 1 Issue: 1, to Volume: 20 Issue: 2
Category:
MarketingVolume 20
Volume 19
Volume 18
Volume 17
Volume 16
Volume 15
Volume 14
Volume 13
Volume 12
Volume 11
Volume 10
Volume 9
Volume 8
Volume 7
Volume 6
Volume 5
Volume 4
Volume 3
Volume 2
Volume 1
Recent Articles
- The negative spillover effect in sports sponsorship
- Evaluation of sport participation objectives within a health-focussed social marketing sponsorship
- Crafting a legacy: investigating the retired athlete brand image
- Study on relationships among sports spectator motivations, satisfaction, and behavioral intention
- Structural relationship between market demand and member commitment associated with the marketing of martial arts programs
- The importance of good behavior in college football teams in the USA
- Examining relationships among process quality, outcome quality, delight, satisfaction and behavioural intentions in fitness centres in Malaysia
- The effects of peripheral service quality on spectators’ emotions and behavioural intentions
- Revealed preferences among NBA fans: Is skin tone a factor?
- Assessing strategic social partnerships between professional sports teams and NPOs in Australian football
ISSN:
1464-6668Online date, start – end:
1999Copyright Holder:
Emerald Publishing LimitedOpen access:
hybridEditor:
- Professor Michel Desbordes