International Journal of Sports Marketing and Sponsorship
Issue(s) available: 81 – From Volume: 1 Issue: 1, to Volume: 20 Issue: 4
Category:
MarketingVolume 20
Volume 19
Volume 18
Volume 17
Volume 16
Volume 15
Volume 14
Volume 13
Volume 12
Volume 11
Volume 10
Volume 9
Volume 8
Volume 7
Volume 6
Volume 5
Volume 4
Volume 3
Volume 2
Volume 1
The role of title sponsor’s philanthropy and team authenticity on fan identity and citizenship behaviors
Inje Cho, Minseong Kim, Kiki KaplanidouThe purpose of this paper is to examine the relationships between sport team authenticity, fan identity and citizenship behaviors, and how the link between sport team…
Study on relationships among sports spectator motivations, satisfaction, and behavioral intention
Yanling Duan, Bing Liu, Yan HeThe purpose of this paper is to examine the relationships among marathon spectator motivation, satisfaction and behavioral intention in China.
Community-sport service provision, participant satisfaction, and participation
Liangjun Zhou, Jerred Junqi Wang, Xiaoying Chen, Beth Cianfrone, Nathan David PiferSince 2014, “sport for all” has been promoted as a new national strategy in China, which injects powerful dynamism and vitality for its development in numerous aspects…
The impact of CSR-linked sport sponsorship on consumers’ reactions to service failures
Daehwan Kim, Yongjae Ko, J. Lucy Lee, Yong Cheol KimDrawing on the corporate association framework and attribution theory, the purpose of this paper is twofold: first, to examine the shield effects of CSR-linked sport…
Antecedents and consequence associated with esports gameplay
Wooyoung (William) Jang, Kevin K. ByonGrounded in the Unified Theory of Acceptance and Use of Technology 2 (UTAUT2) (Venkatesh et al., 2012), the purpose of this paper is to examine the antecedents and…
Intercollegiate athletic programs, university brand equity and student satisfaction
Thomas A. Hanson, Michael R. Bryant, Katie J. LymanThe purpose of this paper is to explore relationships among three primary variables: sports spectatorship of intercollegiate football, university brand equity and student…
Service quality, perceived value and behavioral intentions among highly and lowly identified baseball consumers across nations
Shang Chun Ma, Kyriaki KaplanidouThe purpose of this paper is to understand how team identification and country influence professional baseball team spectators’ evaluations of service quality factors…
Rival team effects in cause-related sports marketing
Bridget Satinover Nichols, Joe Cobbs, B. David TylerThe purpose of this paper is to examine how reference to a rival or favorite sports team within cause-related sports marketing (CRSM) campaigns affects fans’ intentions to…
The effect of service quality on foreign participants’ satisfaction and behavioral intention with the 2016 Shanghai International Marathon
Yi Xiao, Xiaoling Ren, Pei Zhang, Antonnette KetlhoafetseThe purpose of this paper is to examine foreign participants’ service quality, satisfaction and behavioral intention during the 2016 Shanghai International Marathon, and…
ISSN:
1464-6668Online date, start – end:
1999Copyright Holder:
Emerald Publishing LimitedOpen access:
hybridEditor:
- Dr James Zhang
Further Information
