International Journal of Sports Marketing and Sponsorship
Issue(s) available: 83 – From Volume: 1 Issue: 1, to Volume: 21 Issue: 2
Category:
Marketing
Volume 21
Volume 20
Volume 19
Volume 18
Volume 17
Volume 16
Volume 15
Volume 14
Volume 13
Volume 12
Volume 11
Volume 10
Volume 9
Volume 8
Volume 7
Volume 6
Volume 5
Volume 4
Volume 3
Volume 2
Volume 1
The severity of a sports-related accident and sponsorship effects: focusing on the fear appeal theory
Sanghak Lee, Young Ik SuhThis study aims to examine the influence of a sports-related accident and its severity on sponsorship effects, including brand recognition, attitude toward the sponsoring…
Audience response to endemic and non-endemic sponsors of esports events
Ryan Rogers, Lee Farquhar, Jacob MummertTo understand how esports viewers perceive endemic and non-endemic sponsors during an event.
Event impacts associated with residents' satisfaction and behavioral intentions: a pre-post study of the Nanjing Youth Olympic Games
Jingxian (Cecilia) Zhang, Kevin K. Byon, Kaijuan Xu, Haiyan HuangThe paper aims to (1) explore the positive and negative sociocultural, economic, and environmental impacts on satisfaction, and behavioral intentions; and (2) examine the…
Critical factors in the sport consumption decision making process of millennial fans: a revised model of goal-directed behavior
Brian H. Yim, Kevin K. ByonThe purpose of this study was to examine the millennial fans decision-making process in connection with various sport consumption behaviors (i.e. game attendance, TV…
Factors affecting spectators’ adoption of digital ticketing: the case of interscholastic sports
Armin Marquez, Beth A. Cianfrone, Timothy KellisonThe paper investigates the factors influencing spectators’ adoption of digital (mobile) ticketing by expanding the Technology Acceptance Model (TAM; Davis, 1989) to…
Insights into customer experience in sports retail stores
Elisabeth Happ, Ursula Scholl-Grissemann, Mike Peters, Martin SchnitzerOffline retail stores have been working on improving their in-store customer experience; they have begun to realise the physical advantage they have over online channels…
Adding insult to rivalry: Exploring the discord communicated between rivals
Jennifer L. Harker, Jonathan A. JensenThe purpose of this research is to extend current knowledge regarding rivalry communication among sport consumers to better understand how rivals behave with one another…
Study on relationships among sports spectator motivations, satisfaction, and behavioral intention: Empirical evidence from Chinese marathon
Yanling Duan, Bing Liu, Yan HeThe purpose of this paper is to examine the relationships among marathon spectator motivation, satisfaction and behavioral intention in China.
The external effect of a migrated star player on domestic sports league: an empirical analysis of three Asian leagues – Japan, Korea and Taiwan[1]
Young Joon Park, Fan Zhang, Yeujun YoonThis study aims to examine the “external effect” of a migrated star player on their domestic sport industries. By exploring the new aspect of star power, this study…
Interpreting sports events from a resource-based view perspective
Tommasina PianeseThis study aims at understanding how professional sports events compete with each other to attract spectators, sponsors and media coverage, by referring to the…
How multiple identities shape behavioral intention: place and team identification on spectator attendance
Hyun-Woo Lee, Heetae Cho, Emily M. Newell, Woong KwonThe purpose of this study was to investigate the complexity of how spectators' multiple identities influence their behavioral intention. Specifically, the authors examined…
The effect of quality and leverage on the image transfer model: the moderating role of involvement
Manuel Alonso Dos Santos, Ferran Calabuig Moreno, Vicente Prado Gascó, Jonathan Cuevas LizamaThe aim of this study is to examine the influence of perceived sponsorship leverage on perceived product quality and the image transfer model, under moderation by fan involvement.
The impact of corruption on sport demand
Carlo Amenta, Paolo Di BettaThe article presents an empirical analysis that evaluates the effects of a systemic corruption scandal on the demand in the short and the long run. In 2006, the Calciopoli…
Elevating self-esteem through sport team identification: a study about local and distant sport fans
Yannis Lianopoulos, Nicholas D. Theodorakis, Nikolaos Tsigilis, Antonis Gardikiotis, Athanasios KousteliosThe concept of sport team identification has been widely used as a theoretical framework in explaining sport fan behavior. However, limited attention has been devoted to…
Success factors in managing the sponsor–sponsee relationship—a fuzzy-set qualitative comparative analysis for state-owned enterprises in Germany
Bjoern Ivens, Florian Riedmueller, Peter van DyckThe purpose of this paper is to provide meaningful information about sponsorship management in state-owned enterprises.
Spectator satisfaction model for mass participant sport events: antecedents and consequences
Yanling Duan, Bing LiuThe purpose of this paper is to propose and examine an integrated model of spectator satisfaction in mass participant sport events.
Corporate greenfluencing: a case study of sponsorship activation in Formula E motorsports
Hans Erik NæssThe purpose of this paper is to demonstrate how companies activate their sponsorship of Formula E (for Electric) championship races to influence consumers' opinion of them…
From fans to buyers: antecedents of sponsor's products purchase intention
Alfredo Silva, José Manuel Cristóvão VeríssimoThis study aims to explore the indirect and direct effect of perceived congruence between fans' identification with a team and the intention to buy sponsor's products. The…
The effect of innovation-driven policy on innovation efficiency: based on the listed sports firms on Chinese new Third Board
Gang Chen, John BreedloveThis paper aims to examine the effect of innovation-driven polices on innovation efficiency of sport firms listed on the new Third Board in China.
Corporate social responsibility and college sports fans’ online donations
Geumchan Hwang, Lisa A. Kihl, Yuhei InoueThis study examined how a US college athletic department’s corporate social responsibility (CSR) initiatives influenced fans’ online donation intentions.
Brand-related feelings and sponsor attitude formation
Felix Boronczyk, Christoph BreuerThis study examines how brand attitude formation with respect to sport event sponsors is affected by feelings related to the sponsor brand, the sponsored event, and…
A new love–hate scale for sports fans
Avichai Shuv-Ami, Anat Toder Alon, Sandra Maria Correia Loureiro, Hans Ruediger KaufmannThis study, an empirical research, aims to construct and validate a new love-hate scale for sports fans and tested its antecedents and consequences.
Understanding retail quality of sporting goods stores: a text mining approach
Luke Lunhua MaoSporting goods retailing is a significant sector within the sport industry with the total revenue of this sector reaching $52.2 billion in 2018. Beset with formidable…
Investigating sponsor decision-making: the role of schema theory, agency conflicts, and signaling theory in the persistence of naming rights agreements
Jonathan A. Jensen, David Head, Christopher MergyNaming rights sponsorships of sport facilities are among the most highly visible marketing agreements in the world. However, factors that may lead one sponsorship to…
Intergenerational differences in fans' motivation to watch the T20 world cup: a generation cohort theory perspective
Faheem Gul Gilal, Naeem Gul Gilal, Beenish Tariq, Rehman Gul Gilal, Rukhsana Gul Gilal, Zhenxing Gong, Nisar Ahmed ChannaUsing two theoretical lenses – social identity theory and generation cohort theory – the present study analyzes the influence of sport motivations (i.e., patriotism, drama…
The relationships of communication intensity, CEO commitment, cause fit and media reputation: evidence from Chinese marathon title sponsors
Shanshan Lu, Weiwei Zhu, Jiuchang WeiThis research aims to explore ways to build a corporate media reputation by sponsoring a sports event (i.e. a marathon), by examining the effects of communication…
How useful is each item in the Sport Spectator Identification Scale?: an item response theory analysis
Kyungyeol Anthony Kim, Senyung Lee, Kevin K ByonThe purpose of this study is to evaluate the psychometric properties of each item in the Sport Spectator Identification Scale (SSIS) (Wann and Branscombe, 1993) using the…
How deep is your love? Brand love analysis applied to football teams
Félix Velicia Martín, Luis Dona Toledo, Pedro Palos-SanchezThe central objective is to determine the main components of a brand that become a “beloved” brand in the minds of consumers applied to football teams.
ISSN:
1464-6668Online date, start – end:
1999Copyright Holder:
Emerald Publishing LimitedOpen access:
hybridEditor:
- Dr James Zhang
Further Information
