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Chapter 1: Evolution of Marketing as a Discipline
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5 Fredrik, H. (2013). One world one company. Interesting.Org.
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10 Rayport, J. (1996). The virus of marketing, Fast Company.
11 Kotler, P. , Hermawan, K. , & Iwan, S. (2010). Marketing 3.0: From products to customers to the human spirit. Hoboken, NJ: Wiley.
12 Kotler, P. (2007). Marketing management analysis planning implementation and control. New Delhi, India: Prentice Hall.
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Chapter 2: Marketing Environment
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6 Retrieved from http://www.geoba.se/population.php?pc=world&type=28. Accessed on December 6, 2013.
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9 Hugo, G. (2005). Migration in the Asia-Pacific region. A paper prepared for the Policy Analysis and Research Program of the Global Commission on International Migration, p. 8.
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13 Adam, R. (2003). International migration, remittance and the brain drain: A study of 24 labor exporting countries. World Bank Policy Research Working Paper No. 3069.
14 Retrieved from http://www.deborahswallow.com/2009/08/20/cross-cultural-marketing-blunders/. Accessed on October 17, 2011.
15 Retrieved from http://en.wikipedia.org/wiki/Alfa_Romeo_164. Accessed on October 17, 2011.
16 Retrieved from http://www.geert-hofstede.com/hofstede_dimensions.php. Accessed on October 17, 2011.
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18 Hofstede, G. (2001). Culture’s consequences: Comparing values, behaviors, institutions and organizations across nations. Thousand Oaks, CA: Sage.
19 Retrieved from http://220.127.116.11/infopulse/InfoPulse%20April%202008/Asian%20Consumer%20Trends.pdf. Accessed on October 20, 2011.
20 Retrieved from http://www.scribd.com/doc/969636/Asian-Consumer-Trends. Accessed on October 20, 2011.
21 Retrieved from http://www.nationmaster.com/graph/eco_res_and_dev_spe-economy-research-and-development-spending. Accessed on October 20, 2011.
22 Retrieved from http://www.nationmaster.com/graph/eco_pat_gra-economy-patents-granted. Accessed on October 20, 2011.
23 Retrieved from http://www.nationsencyclopedia.com/WorldStats/WDI-technology-technicians-r-d.html. Accessed on October 20, 2011.
24 The Economist . (2011, October 23). Retrieved from http://www.economist.com/node/16220584. Accessed on October 23, 2011.
25 Retrieved from http://www.ojaswitech.com/it-hubs-india.php. Accessed on October 23, 2011.
26 Asia Times Online . (2004, September 30). Retrieved from http://www.atimes.com/atimes/South_Asia/FI30Df04.html. Accessed on October 20, 2011.
27 Retrieved from http://www.kellogg.northwestern.edu/Departments/International/InternationalFocus/Article/2011_Southeast%20Asian%20Biotech.aspx. Accessed on October 20, 2011.
28 Retrieved from http://www.internetworldstats.com/stats.htm. Accessed on December 6, 2013.
29 Retrieved from http://mobithinking.com/blog/mobile-advertising-statistics-2011. Accessed on October 23, 2011.
30 Retrieved from http://nationalgeographic.org/encyclopedia/asia-resources/. Accessed on July 7, 2016.
31 ChittipaNgamkroeckjoti, M. S. , & Dimmitt, N. J. (2005). Environmental scanning in Thai food SMEs: The impact of technology strategy and technology turbulence. British Food Journal, 107(5), 285–305.
32 Retrieved from http://www.wri.org/stories/2010/06/analyzing-environmental-trends-asia. Accessed on October 23, 2011.
33 Retrieved from http://www.eiris.org/files/research%20publications/stateofespbusinessexecsumsep07.pdf. Accessed on October 23, 2011.
34 Maybank, Annual Report — Corporate . (2013). p. 16. Retrieved from http://www.maybank.com/iwov-resources/corporate/document/my/en/pdf/annual-report/2014/Maybank_AR2013-Corporate.pdf. Accessed on June 5, 2014.
35 Maybank, Annual Report — Financial Statements . (2013). Retrieved from http://www.maybank.com/iwov-resources/corporate/document/my/en/pdf/annual-report/2014/Maybank_AR2013-Financial_Statements.pdf. Accessed on June 5, 2014.
36 Kau, A. K. (n.d.). Assessing macro environmental trends in Singapore: Implications for tourism marketers. Asia Pacific Journal of Tourism Research. Retrieved from http://www.hotel-online.com/Trends/AsiaPacificJournal/TrendsSingapore.html. Accessed on June 5, 2014.
37 Retrieved from http://info.maybank2u.com.sg/personal/deposits-banking/savings/. Accessed on June 5, 2014.
38 Retrieved from http://www.maybank.com.my/corporate-profile/corporate-news/maybank-launches-myzone. Accessed on June 5, 2014.
39 Retrieved from http://www.fundinguniverse.com/company-histories/Malayan-Banking-Berhad-Company-History.html. Accessed on May 4, 2014.
40 Retrieved from http://www.teradata.com/assets/0/206/282/23e12d24-47e2-405a-b578-47fd9247c166.pdf. Accessed on June 4, 2014.
Chapter 3: Strategic Planning and Marketing Model
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2 Lynch, J. E. (1994). Only connect: The role of marketing and strategic management in the modern organisation. Journal of Marketing Management, 10(6), 527–542.
3 Kotler, P. , & Keller, K. L. (2006). Chapter 08: Identifying market segments and targets. In Marketing management (pp. 240–271). New Jersey: Pearson Prentice Hall.
4 Stauffer, D. (2001). What customer-centric really means: Seven key insights (cover story). Harvard Management Update, 6(8), 1.
5 Tonks, D. (2009). Validity and the design of market segments. Journal of Marketing Management, 25(3–4), 341–356.
6 Paulssen, M. , & Bagozzi, R. P. (2006). Goal hierarchies as antecedents of market structure. Psychology & Marketing, 23(8), 689–709.
7 Kaushal, S. K. , & Anand, S. (2011). An empirical study of motivation factors for purchasing the bike. Annamalai International Journal of Business Studies & Research, 3(1), 41–51.
8 Jaffe, E. D. (1979). Multinational marketing intelligence: An information requirements model. Management International Review (MIR), 19(2), 53–60.
9 Grundy, T. (2006). Rethinking and reinventing Michael Porter’s five forces model. Strategic Change, 15(5), 213–229.
10 Evans, C. , & Wright, W. (2009). The “How to” series. Manager: British Journal of Administrative Management, 65, 10–11.
11 Phillips, L. D. (2011). What is strategy? Journal of the Operational Research Society, 62(5), 926–929.
12 Doran, G. T. (1981). There’s a S.M.A.R.T. way to write management’s goals and objectives. Management Review, 70(11), 35–36 (AMA FORUM).
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14 Lee, S. , Yoon, S. , Kim, S. , & Kang, J. (2006). The integrated effects of market-oriented culture and marketing strategy on firm performance. Journal of Strategic Marketing, 14(3), 245–261.
15 Ansoff, I. (1957). Strategies for diversification. Harvard Business Review, 35(5), 113–124.
16 Rajagopal, R. , & Sanchez, R. (2004). Conceptual analysis of brand architecture and relationships within product categories. Journal of Brand Management, 11(3), 233–247.
17 Prahalad, C. K. , & Hamel, G. (1990). The core competence of the corporation. Harvard Business Review, 68(3), 79–91.
18 Kim, W. C. , & Mauborgne, R. (2015). Blue ocean strategy: How to create uncontested market space and make the competition irrelevant(Expanded ed., pp. 256). Boston, MA: Harvard Business Review Press.
19 Romaniuk, J. , & Nenycz-Thiel, M. (2013). Behavioral brand loyalty and consumer brand associations. Journal of Business Research, 66(1), 67–72.
20 Porter, M. E. (1985). Competitive advantage: Creating and sustaining superior performance (Illustrated ed., pp. 557). Massachusettes: Free Press.
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Chapter 4: Marketing Research
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2 Cooper, D. R. , & Schindler, P. S. (2011). Business Research Methods. New Delhi, India: Tata McGraw Hill Education Private Limited.
3 Bryman, A. (2004). Social Research Methods. Oxford: Oxford University Press.
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5 Kozinets, R. V. (2010). Netnography: Doing ethnographic research online. Los Angeles, CA: Sage.
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7 Thomas, G. (2011). A typology for the case study in social science following a review of definition, discourse and structure. Qualitative Inquiry, 17(6), 511–521.
8 Shepard, J. , & Greene, R. W. (2003). Sociology and you (pp. A-22). Blacklick, OH: Glencoe McGraw-Hill. ISBN: 0-07-828576-3.
9 Yin, R. K. (2009). Case study research: Design and methods (4th ed.). Thousand Oaks, CA: Sage. ISBN: 978-1-4129-6099-1.
10 Kendon, A. (2004, September). Gesture visible action as utterance. Cambridge: Cambridge University Press.
11 Kotler, P. , & Keller, K. L. (2009). Marketing management. Upper Saddle River, NJ: Pearson-Prentice Hall.
12 Kirk, R. E. (2013). Experimental design: Procedures for the behavioral sciences (4th ed.). Thousand Oaks, CA: Sage.
13 Keppel, G. , & Wickens, T. (2004). Design and analysis: A researcher’s handbook (4th ed.). Englewood Cliffs, NJ: Prentice Hall.
14 Malhotra, N. K. (2015). Essentials of marketing research: A hands-on orientation. Upper Saddle River, NJ: Prentice Hall.
15 Taylor, B. , Sinha, G. , & Ghoshal, T. (2009). Research Methodology. Thousand Oaks, CA: Sage.
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23 Varman, R. , Skålén, P. , & Belk, R. (2012). Conflicts at the bottom of the pyramid: Profitability, poverty alleviation, and neoliberal governmentality. Journal of Public Policy and Marketing, 31(1), 19–35.
24 Doron, A. (2012). Mobile persons: Cell phones, gender and the self in North India. Asia Pacific Journal of Anthropology, 13, 414–433.
25 Bloemen, S. (2001). T-Shirt travels: A documentary on secondhand clothes and third world debt in Zambia. New York, NY: Grassroots Pictures, 60 minutes.
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27 Sunderland, P. , & Denny, R. (2007). Doing anthropology in consumer research. San Francisco, CA: Left Coast Press.
28 Huang, Y. Y. , & Chang, A. K. K. (2005). The role of language and culture in marketing communication: A study of Chinese brand names. Journal of Asian Pacific Communication, 15(2), 257–285.
29 Johansson, J. K. , & Hirano, M. (1999). Brand reality: The Japanese perspective. Journal of Marketing Management, 15, 93–106.
30 Schmitt, B. , Pan, Y. , & Tavassoli, N. T. (1994). Language and consumer memory: The impact of linguistic differences between Chinese and English. Journal of Consumer Research, 21, 419–431.
31 Cheng, H. , & Chan, K. (2009). Public service advertising in China: A semiotic analysis. In H. Cheng & K. Chan (Eds.), Advertising and Chinese society: Impacts and issues (pp. 203–221). Copenhagen: Copenhagen Business School Press.
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33 Zhao, X. , & Belk, R. (2002). Sinolization: An international advertising strategy for China. Journal of Asia Pacific Marketing, 1(1), 3–18.
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35 Cheng, H. H.-l. (2001). Consuming a dream: Homes in advertisements and imagination in contemporary Hong Kong. In G. Mathews & T.-l. Lui (Eds.), Consuming a dream: Homes in advertisements and imagination in contemporary Hong Kong (pp. 205–236). Hong Kong: Hong Kong University Press.
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37 Erbaugh, M. S. (2000). Greeting cards in China: Mixed language of connections and affections. In D. Deborah (Ed.), The consumer revolution in Urban China (pp. 171–200). Berkeley, CA: University of California Press.
38 Barthes, R. (1982). Empire of signs (R. Howard, trans.). New York, NY: Hill and Wang.
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40 Minowa, Y. , Khomenko, O. , & Belk, R. (2011). Social change and gendered gift giving rituals: A historical analysis of valentine’s day in Japan. Journal of Macromarketing, 31, 44–56.
41 Dikötter, F. (2006). Exotic commodities: Modern objects and everyday life in China. New York, NY: Columbia University Press.
42 Gerth, K. (2003). China made: Consumer culture and the creation of the nation. Cambridge, MA: Harvard University Asia Center.
43 Liang, E. J. (2004). Selling happiness: Calendar posters and visual culture in early-twentieth-century Shanghai. Honolulu, HI: University of Hawai’i Press.
44 Zhao, X. , & Belk, R. (2008). Advertising consumer culture in 1930s’ Shanghai: Globalization and localization in Yue Fen Pai. Journal of Advertising, 37(Summer), 45–56.
45 Belk, R. W. , & Zhao, X. (2012). Advertising and consumer culture in old Shanghai versus contemporary China. In S. Okazaki (Ed.), Handbook of research in international advertising (pp. 137–157). Cheltenham: Edward Elgar.
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55 Zhou, N. , & Belk, R. (2004). Chinese consumer readings of global and local advertising appeals. Journal of Advertising, 33(3), 63–76.
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57 Hung, H. K. , Yiyang li, S. , & Belk, R. W. (2007). Glocal understandings: female readers’ perceptions of the new woman in Chinese advertising. Journal of International Business Studies, 38, 1039–1051.
58 Jing, W. (2008). Brand new China: Advertising, media, and commercial culture. Cambridge, MA: Harvard University Press.
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60 Rana, S. , & Belk, R. (2011). Gender privacy in Arab Gulf states: Implications for consumption and marketing. In O. Sandicki & G. Rice (Eds.), Handbook of Islamic marketing (pp. 73–96). Cheltenham: Edward Elgar.
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92 Pinheiro-Machado, R. (2010). The attribution of authenticity to ‘real’ and ‘fake’ branded commodities in Brazil and China. In A. Bevan & D. Wengrow (Eds.), Cultures of commodity branding (pp. 109–130). Walnut Creek, CA: Left Coast Press.
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94 CPP-Luxury.com (2013). Building a new customer base as tastes evolve – Major challenge in China for luxury. Retrieved from http://www.cpp-luxury.com/building-a-new-customer-base-as-tastes-evolve-major-challenge-in-China-for-luxury/. Accessed on November 28.
95 Chung, E. , & Eileen Fischer (2001). When conspicuous consumption becomes inconspicuous: The case of the migrant Hong Kong consumers. Journal of Consumer Marketing, 18(6), 474–487.
Chapter 5: Consumer Behavior
1 Blackwell, R. D. , Miniard, P. W. , & Engel, J. F. (2001). Consumer behavior (9th ed.). Fort Worth, TX: Harcourt College Publishers.
2 Kotler, P. , Armstrong, G. , Saunders, J. , & Wong, V. (1999). Principles of marketing (2nd ed.). Englewood Cliggs, NJ: Prentice Hall.
3 Kotler, P. , & Keller, K. L. (2009). Marketing management (13th ed., Vol. 1). Upper Saddle River, NJ: Pearson Prentice Hall.
4 Hofstede, G. H. (1984). Culture’s consequences: International differences in work-related values (Abridged ed.). Cross-Cultural Research and Methodology Series. Beverly Hills, CA: Sage.
5 Strong, E. (1925). The psychology of selling and advertising. New York, NY: McGraw-Hill Book Company, Inc.
6 Nielsen Sri Lanka . (2008). Retail audit. Report 2008.
Chapter 6: Market Segmentation, Targeting and Positioning
1 Prahalad, C. K. (2010). The fortune at the bottom of the pyramid: Eradicating poverty through profits. Upper Saddle River, NJ: Pearson. ISBN 978-0-13-700927-5.
2 Cateora, P. R. , Gilly, M. C. , & Graham, J. L. (2009). International Marketing (14th ed.). New York, NY: McGraw-Hill Irwin.
3 Keegan, W. J. , & Green, M. C. (2012). Global marketing (7th ed.). Upper Saddle River, NJ: Prentice-Hall.
4 Kotler, P. , Armstrong, G. , Agnihotri, P. Y. , & Haque, E. U. (2010). Principles of marketing (13th ed.). New Delhi: Pearson Education
5 Porter, M. E. (1980). Competitive strategy. New York, NY: Free Press.
6 Kotler, P. , & Keller, K. L. (2009). A framework for marketing management (4th ed.). Upper Saddle River, NJ: Pearson.
7 Vaja, B. (2013, April 1). Research on the cosmetic industry in India. Web. Retrieved from http://www.slideshare.net/bhavnavaja1/understanding-consumer-buying-behaviour-for-beauty-products
8 Central Intelligence Agency . (n.d.). The World Factbook.N.p., Web. Retrieved from https://www.cia.gov/library/publications/the-world-factbook/geos/in.html. Accessed on November 13, 2013.
9 Keegan, W. J. , & Green, M. C. (2013). Global marketing (7th ed.). Upper Saddle River, NJ: Prentice Hall.
10 The CIA World Factbook. Retrieved from https://www.cia.gov/library/publications/the-world-factbook/geos/in.html
11 Anonymous . (2012, October 23). Looking ‘pretty’: Muslim women and the world of cosmetics. Retrieved from http://www.patheos.com/blogs/mmw/2012/10/looking-pretty-muslim-women-and-the-world-of-cosmetics/. Accessed on April 1, 2013.
12 Sharma, S. (2013, September 17). Male vanity swells to Rs 3,800-crore market. The Times of India.N.p., Web. Retrieved from http://timesofindia.indiatimes.com/business/india-business/Male-vanity-swells-to-Rs-3800-crore-market/articleshow/22643796.cms. Accessed on November 13, 2013.
Chapter 7: Product Decisions
1 Kotler, P. , Armstrong, G. , Brown, L. , & Adam, S. (2006). Marketing (7th ed.). Upper Saddle River, NJ: Prentice Hall.
2 Levitt, T. (1960). Marketing myopia. Harvard Business Review.
Chapter 8: New Product Development
1 Wingfield, N. (2012, January 25). Apple, aided by an iPhone Frenzy, doubles its quarterly profit. New York Times, p. B1.
2 Adams, R. (2010, April 27). Market validation: Why ready, aim, fire beats ready, fire, fire, fire, aim. Inc. Retrieved from www.inc.com/rob-adams/market-validation-new-book.html. Also see Schneider L. & Hall J. (2011, April 20). Why most product launches fail. Harvard Business Review, pp. 21–24 and Product failures: The underlying whys January 20, 2012. Retrieved from www.crossinnovation.net/ci/blog/comments/product-failures-the-underlying-whys/
3 Grant Thornton (2009, October 21). Customers and in-house R&D teams are the leading sources of innovation say U.S. Businesses. Retrieved from www.grantthornton.com; and Sloane, P. (2010, June 16). Source of innovative ideas. Yahoo! Voices. Retrieved fromhttp://voices.yahoo.com/sourcesinnovative-ideas-6185898.html
4 Abbott, A. (2011, February 8). Announcing the paypal mobile app challenge winners! Retrieved from http://topcoder.com/home/x/2011/02/08/announcing-the-paypal-mobile-app-challenges-winners/; www.topcoder.com; and https://www.x.com. Accessed in August 2012.
5 Jouret, G. (2009). Inside Cisco’s search for the next big idea. Harvard Business Review, September, pp. 43–45. GeoffLivingston. (2010, October 12). Real challenges to crowdsourcing for social good, Mashable. Retrieved from http://mashable.com/2010/10/12/social-good-crowdsourcing; and www.cisco.com/web/solutions/iprize/index.html. Accessed in August 2012.
6 Day, G. S. (2007). Is it real? Can we win? Is it worth doing? Harvard Business Review, December, pp. 110–120.
7 teslamotors (2012). Tesla Motors – This example is based on Tesla Motors and information obtained from www.teslamotors.com. Accessed in June 2012. Also see Motavalli, J. (2012). Why the Tesla model X is a home run. Forbes, February 13. Retrieved from www.forbes.com/sites/eco-nomics/2012/02/13/why-thetesla-model-x-is-a-home-run/
8 Greenberg, K. (2011). Brands take to the web for global reveals. MediaPostNews. Retrieved from www.mediapost.com/publications/article/148705/. Accessed on April 15, 2011.
Chapter 9: Packaging
1 Geisler, J. (1995). In search of impressive impressions. Paperboard Packaging, 80(11), 28.
2 Seidler, L. (2008). Get creative! Private Label Buyer, 22(5), 14.
3 Spack, J. A. , Board, V. E. , Crighton, L. M. , Kostka, P. M. , & Ivory, J. D. (2012). It’s easy being green: The effects of argument and imagery on consumer responses to green product packaging. Environmental Communication, 6(4), 441–458.
4 Chaneta, I. I. (2010). Marketing: Packaging and branding. Journal of Comprehensive Research, 8, 97–108.
5 Kotler, P. , & Keller, K. L. (2009). Chapter 12: Setting product strategy. In Marketing management (pp. 317–343). ISBN: 81-203-3570-7.
6 Fuhrman, E. (2008). Putting primary packaging first. Beverage Industry, 99(5), 34.
7 Casey, L. (2010). Sustainable packaging made frustration free. Packaging Digest, 47(8), 40–42.
8 Barchiesi, M. A. , Castellan, S. , & Costa, R. (2016). In the eye of the beholder: Communicating CSR through color in packaging design. Journal of Marketing Communications, 1–14.
9 Barker, T. , & Gimpl, M. L. (1982). Differentiating a service business: Why and how. Journal of Small Business Management, 20(2), 1–7.
10 Hildebrandt, S. (2012). Thinking outside the bottle. Beverage Industry, 103(6), 55.
11 Lipowski, E. , Campbell, D. , Brushwood, D. , & Wilson, D. (2002). Time savings associated with dispensing unit-of-use packages. Journal of The American Pharmaceutical Association, (Washington, D.C.: 1996), 42(4), 577–581.
12 UHT Milk in PET for First Time . (2004). Canadian Plastics, 62(10), 34.
13 Chou, M. , & Wang, R. Y. (2012). Displayability: An assessment of differentiation design for the findability of bottle packaging. Displays, 33(3), 146–156.
14 Freeman, B. (2011). Tobacco plain packaging legislation: A content analysis of commentary posted on Australian online news. Tobacco Control, 20(5), 361–366.
15 Francis, T. (2012). Plain cigarette packaging begins in Australia. Lancet, 380(9857), 1896.
16 West, R. (2011). Preventing tobacco companies from advertising using their packaging could be an important component of comprehensive tobacco control: A commentary on Australia’s plain packaging of cigarettes. Drug & Alcohol Review, 30(6), 681–682.
17 China: Radical Changes to Standards and Testing for Imported Products . (2004). Managing Exports, 2004(7), 1–15.
18 The Consumer Product Safety Commission . Retrieved from http://www.cpsc.gov/en/Regulations-Laws--Standards/CPSIA/The-Consumer-Product-Safety-Improvement-Act. Accessed on May 9, 2013.
19 Hunter, B. T. (1990). Plastic food & beverage packaging. Consumers’ Research Magazine, 73(8), 8.
20 Mishra, P. , & Sharma, P. (2012). Green marketing: Challenges and opportunities for business. Journal of Marketing & Communication, 8(1), 35–41.
21 Dahl, R. (2010). Green washing. Environmental Health Perspectives, 118(6), A246–A252.
22 Bickart, B. A. , & Ruth, J. A. (2012). Green eco-seals and advertising persuasion. Journal of Advertising, 41(4), 51–67.
23 Product Packaging: Empty Promises? . (2000). Consumer Policy Review, 10(6), 206.
24 Holmes, G. R. , & Paswan, A. (2012). Consumer reaction to new package design. Journal of Product & Brand Management, 21(2), 109–116.
25 Weinstein, H. (2012). Packed in plastic. E: The Environmental Magazine, 23(5), 34–35.
26 Clement, J. , Kristensen, T. , & Gronhaug, K. (2013). Understanding consumers’ in-store visual perception: The influence of package design features on visual attention. Journal of Retailing & Consumer Services, 20(2), 234–239.
27 Kiyohide, H. (2004). Recent trend of transport packaging test. JPI Journal, 42(9), 716–722.
28 Schwartz, D. A. (1975). T-scope package test sample size. Journal of Advertising Research, 15(3), 35–37.
29 Piqueras-Fiszman, B. , Velasco, C. , Salgado-Montejo, A. , & Spence, C. (2013). Using combined eye tracking and word association in order to assess novel packaging solutions: A case study involving jam jars. Food Quality & Preference, 28(1), 328–338.
30 International Safe Transit Association . Retrieved from http://www.ista.org. Accessed on May 2, 2013.
31 Richmond, M. (2012). Understand the value of packaging. Dairy Foods, 113(9), 88.
Chapter 10: Branding and Brand Management
1 Opoku, R. , Abratt, R. , & Pitt, L. (2006). Communicating brand personality — Are the websites doing the talking for the top south African business school? Journal of Brand Management, 14(½), 20–39.
2 Blythe, J. (2007). Advertising creative and brand personality — A grounded theory perspective. Journal of Brand Management, 14(4), 284–294.
3 Keller, K. L. , & Richey, K. (2006). The importance of corporate brand personality traits to successful 21st century business. Journal of Brand Management, 14(½), 74–81.
4 Kotler, P. , & Keller, K. L. (2005). Marketing management (12th ed.). New Delhi: Prentice Hall of India.
5 American Marketing Association, Dictionary of Marketing Terms . (2004). Retrieved from http://www.marketingpower.com/mg-dictionary-view329.php
6 Moore, K. , & Reid, S. (2008). The birth of brand – 4000 years of branding. Business History, 50(4), 419–432.
7 Aaker, J. L. (1997). Dimension of brand personality. Journal of Marketing Research, 34(3), 347–356.
8 Sudhakar, B. , & Prabu, D. (2012, February). Social networks — A study on the influence and impact of networking sites in complex buying decisions with special focus on the Indian adult segment. In Emerging trends in commerce and management: Challenges and strategies in the global scenario (pp. 91–95). Trichy, India: Agasthiar Noolagam.
9 Jones, J. P. (1998). What is a brand? Building brand equity through advertisement. New Delhi: Tata McGraw Hill Publishing Company Limited.
10 Sudhakar Bushan, R. R. (2004). The mobile and wireless solution — An SFA tool for the sales force effectiveness. Abhigyan, Journal of Foundation for Organizational Research & Education, 2(June–September), 38–42.
11 Vazquez, R. , Rio, B. D. A. , & Iglesias, V. (2002). Consumer-based brand equity: Development and validation of a measurement instrument. Journal of Marketing Management, 28, 27–48.
12 Kotler, P. , Armstrong, G. , Agnihotri, P. Y. , & E. Ul Haque (2010). Principle of marketing: A south Asian perspective (13th ed.). New Delhi: Prentice Hall of India.
13 Pinto, V. S. (2010). India sees three brand launches a day, but only 5 per cent survive. Business Standard, July 17, p. 1.
14 Sudhakar, B. (2010, November). Key note address at the one day national seminar on branding: Most powerful weapon for corporate success, 27 November, 2010. Vijayawada: P.G. Department of business administration- Montessori Mahila Kalasala.
15 Sudhakar, B. (2012, October). Evaluating professional associations as brands — An exploratory analysis. In The international edited titled competitive business strategies (Vol. 2, pp. 292–296). Chennai: G.K. Publisher. ISBN: 978-93-81208-11-3.
16 Taylor, S. A. , Celuch, K. , & Goodwin, S. (2004). The importance of brand equity in consumer loyalty. Journal of Product and Brand Management, 13(4), 217–227.
17 Aaker, D. A. (1991). Managing brand equity. New York, NY: The Free Press.
18 Mascarenhus, O. A. , Kesavan, R. , & Bernacchi, M. (2006). Lasting consumer loyalty — A total customer experience approach. Journal of Consumer Marketing, 23(7), 397–405.
19 Datta, P. R. (2003). The determinants of brand loyalty. The Journal of American Academy of Business, Cambridge , 3(½), 138–144.
20 Kim, J. , Morris, J. D. , & Swait, J. (2008). Antecedents of true brand loyalty. Journal of Advertising, 3(2), 99–117.
Chapter 11: Consumer Behavior and the Anatomy of a Brand
1 Liyanage, U. P. (2003). A customer value typology: Beyond the functional emotional dichotomy. Sri Lankan Journal of Management, 8(3/4), 165.
2 Margot Bouwman, F. G. (2001). The mental world of brands. World Advertising Research Centre, U.K.
3 Liyanage, U. P. (1997). From commodities to brands: A process perspective. Sri Lankan Journal of Management, 2(3), 201–216.
4 Kotler, P. , & Armstrong, G. (2006). Principles of marketing (11th ed., p. 243). Upper Saddle River, NJ: Pearson Prentice Hall.
5 Sheth, J. , Newman, B. , & Groos, B. (1991). Why we buy, what we buy: A theory of consumption values. Journal of Business Research, 22, 159–170.
6 Aaker, D. A. , & Biel, A. L. (1993). Brand equity & advertising: Advertising’s role in building strong brands. Hillsdale, NJ: Lawrence Erlbaum.
7 Gutmen, J. (1982). A means end chain model based on consumer categorization process. Journal of Marketing, 46, 60–72.
8 Reynolds, T. J. , & Gutmen, J. (1988). Laddering theory, method, analysis and interpretation. Journal of Advertising Research, 28, 11–31.
9 Gengler, C. E. , & Reynolds, T. J. (1995). Consumer understanding and advertising strategy: Analysis and strategic translation of laddering data. Journal of Advertising Research, 35, 19–33.
10 Superbrands Volume – 1 . (2006–2008). Retrieved from http://www.superbrands.com/lkc1/pdf/22_consumerSB2.pdf
11 Liyanage, U. (2001). Brand image vs. imaging. Sri Lankan Journal of Management, 6(3&4), 166–185. Retrieved from http://www.sljm.pim.lk/admin/uploads/scan0012.jpg
Chapter 12: Service Marketing
1 Andaleeb, S. S. (1992). The trust concept: Research issues for channels of distribution. Research in Marketing, 11, 1–34.
2 Zeithaml, V. A. , Bitner, M. J. , & Gremler, D. D. (2006). Services marketing (4th ed.). Boston, MA: McGraw Hill-Irwin.
3 Parasuraman, A. , Zeithaml, V. A. , & Berry, L. L. (1985). A conceptual model of service quality and its implications for future research. Journal of Marketing, 49(4), 41–50.
4 Bitner, M. J. (1995). Building service relationships: It’s all about promises. Journal of the Academy of Marketing Science, 23(4), 246–252; Furrer, O., Liu, B. S., & Sudharshan, D. (2002). The relationships between culture and service quality perceptions. Journal of Service Research, 2(4), 355–371; Zeithaml, V. A., & Bitner, M. J. (2003). Services marketing (3rd ed.). Boston, MA: McGraw Hill Irwin.
5 Keaveney, S. M. (1995). Customer switching behavior in service industries: An exploratory study. Journal of Marketing, 59(April), 71–82.
6 Vargo, S. L. , & Lusch, R. F. (2008). Service-dominant logic: Continuing the evolution. Journal of Academy of Marketing Science, 36, 1–10.
7 Babakus, E. , & Mangold, W. G. (1992). Adapting the SERVQUAL scale to hospital services: An empirical investigation. Health Services Research, 26(6), 767–786.
8 Dean, A. M. (2004). Links between organizational and customer variables in service delivery: Evidence, contradictions, and challenges. International Journal of Service Industry Management, 15(4), 332–350.
9 Dotchin, J. A. , & Oakland, J. S. (1994). Total quality management in services part 2: Service quality. International Journal of Quality and Reliability Management, 11(3), 9–26.
10 Cronin, J. J., & Taylor, S. A. (1992). Measuring service quality: A reexamination and extension. Journal of Marketing, 56(3), 55–68; Babakus, & Boller (1992); Brown, Churchill, & Peter (1993).
11 Carman, J. M. (1990). Consumer perceptions of service quality: An assessment of the SERVQUAL dimensions. Journal of Retailing, 66(Spring), 33–55.
12 Cronin, J. J. , & Taylor, S. A. (1992). Measuring service quality: A reexamination and extension. Journal of Marketing, 56(3), 55–68.
13 Teas, R. K. (1993). Expectations, performance evaluation, and consumers’ perceptions of quality. Journal of Marketing, 57(4), 18–34.
14 Spreng, R. A. , MacKenzie, S. B. , & Olshavsky, R. W. (1996). A reexamination of the determinants of consumer satisfaction. Journal of Marketing, 60 (3), 15–32.
15 DeWitt, T. , & Brady, M. K. (2003). Rethinking service recovery strategies: The effect of rapport on consumer responses to service failure. Journal of Service Research, 6 (2), 193–207.
16 Bitner, M. J. , Booms, B. H. , & Tetrault, M. S. (1990). The service encounter: Diagnosing favorable and unfavorable encounters. Journal of Marketing, 54, 71–84.
17 Dube, L. , & Maute, M. (1996). The antecedents of brand switching, brand loyalty, and verbal responses to service failure. Advances in Services Marketing and Management, 5, 127–151.
18 Andaleeb, S. S. (2001). Service quality perceptions and patient satisfaction: A study of hospitals in a developing country. Social Science and Medicine, 52, 1359–1370.
19 Herbig, P. , & Genestre, A. (1996). An examination of the cross-cultural differences in service quality: The example of Mexico and the USA. Journal of Consumer Marketing, 13(3), 43–53.
20 Wang, Y. , Hing-P, L. , & Hui, Y. V. (2003). The antecedents of service quality and product quality and their influence on bank reputation: Evidence from the banking industry in China. Managing Service Quality, 13(1), 72–83.
21 Olokoju, A. (2004). Never expect power always: Electricity consumers’ response to monopoly. Corruption and Inefficient Services in Nigeria.
22 Deininger, K. , & Mpuga, P. (2005). Does greater accountability improve the quality of public service delivery? Evidence from Uganda. World Development, 33(1), 171.
23 Sen, B. , & Acharya, S. (1997). Health and poverty in Bangladesh. World Health, 50th year 5, 28–29.
24 Andaleeb, S. S. (unpublished). Service failures in a developing country: A comparison of public and private sectors. Penn State University.
25 Veillard, J. , Champagne, F. , Klazinga, N. , Kazandjian, V. , Arah, O. A. , & Guisset, A. L. (2005). A performance assessment framework for hospitals: The WHO regional office for Europe path project. International Journal for Quality in Health Care, 17(6), 487–496.
26 Marshall, M. , Klazinga, N. , Leatherman, S. , Hardy, C. , Bergmann, E. , Pisco, L. , … Mainz, J. (2006). OECD health care quality indicator project: The expert panel on primary care prevention and health promotion. International Journal for Quality in Health Care, 18, 21–25.
27 Lake, T. , Kvam, C. , & Gold, M. (2005, May 6). Literature review: Using quality information for health care decisions and quality improvement. Final Report to Department of Health and Human Services (pp. 1–43), Mathematica Policy Research Inc.
28 Andaleeb, S. S. , & Kara, A. (2014). The structure of service quality perceptions for multiple encounter services [US sample]. Quality Management in Health Care, 22(4), 1–16.
29 Kilbourne, W. E. , Duffy, J. A. , Duffy, M. , & Giarchi, G. (2004). The applicability of SERVQUAL in cross-national measurements of health-care quality. The Journal of Services Marketing, 18(6–7), 524–533.
30 Kotler, P. , & Keller, K. L. (2005). Marketing management (12th ed.). New Delhi: Prentice Hall of India.
31 The Daily Star, Bangladesh . (2011). The Daily Star, Bangladesh, May 28.
32 Ministry of Health and Family Welfare, Bangladesh. (2004). Reports from Health Nutrition and Population Sector Program (HNPSP).
33 Research reports from Bangladesh Enterprise Institute.
34 Department of Population, Ministry of Immigration and Population, Myanmar . (2014). The population and housing census of Myanmar. Summary of the provisional results. Retrieved from http://unstats.un.org/unsd/demographic/sources/census/2010_phc/Myanmar/MMR-2014-08-28-provres.pdf. Accessed on January 2015.
35 United Nations Development Program [UNDP] . (2014). Human development report, Myanmar. Retrieved from http://hdr.undp.org/en/countries/profiles/MMR. Accessed on January 2015.
36 Ministry of Health, Myanmar . (2013). Health in Myanmar. Retrieved from http://www.moh.gov.mm/file/Diseases%20of%20National%20Concern.pdf. Accessed on January 2015.
37 UNAIDS Myanmar . (2013). HIV and AIDS estimates. Retrieved from http://www.unaids.org/en/regionscountries/countries/myanmar. Accessed on January 2015.
38 National AIDS Program (NAP), Ministry of Health, Myanmar . (2014). Global AIDS response progress report Myanmar, Reporting period January 2012 – December 2013. Retrieved from http://www.myanmarhscc.org/images/stories/pdffiles/annual_progress_report/aids/garp_2012_13_web.pdf. Accessed on January 2015.
39 National AIDS Program (NAP), Ministry of Health, Myanmar . (2011). Myanmar national strategic plan on HIV and AIDS (2011–2015). Retrieved from http://www.myanmarhscc.org/images/stories/pdffiles/national_strategic/nspfinal.pdf. Accessed on January 2015.
40 National AIDS Program (NAP), Ministry of Health, Myanmar . (2010). HIV estimates and projection, Asian epidemiological model, Myanmar 2010–2015. Retrieved from http://www.myanmarhscc.org/images/stories/pdffiles/epidemiology/HIV_Estimates.pdf. Accessed on January 2015.
41 UNDP, UNAIDS and Pyoe Pin, Myanmar . (2014). National HIV legal review report. Retrieved from http://www.aidsdatahub.org/sites/default/files/publication/Myanmar_Legal_review_report_final.pdf. Accessed on January 2015.
42 AIDSTAR-One, John Snow, Inc . (2012). Targeted Outreach Project (TOP), Scaling up HIV programming in Burma by mobilizing sex worker. Retrieved from http://www.aidstar-one.com/sites/default/files/TOP_CaseStudy_web.pdf. Accessed on January 2015.
43 National AIDS Program (NAP), Ministry of Health, Myanmar . (2012). Progress report. Retrieved from http://www.myanmarhscc.org/images/stories/pdffiles/annual_progress_report/aids/pr_2012_web_ver.pdf. Accessed on January 2015.
44 Tin Aung, Z. W. (2013). TRaC study monitoring condom use behaviors and determinants among female sex workers in Myanmar. Round I. Retrieved from http://thedata.harvard.edu/dvn/faces/study/StudyPage.xhtml?studyId=92071. Accessed on January 2015.
45 Gary King, R. , Nielsen, C. , Coberley, J. E. , & Pope, A. W. (2011). Comparative effectiveness of matching methods for causal inference. Retrieved from http://gking.harvard.edu/files/gking/files/psparadox.pdf. Accessed on January 2015.
Chapter 13: Pricing Strategy
1 Kotler, P. (2010). Principles of marketing: A South Asian perspective, 13/E (pp. 253–256). India: Pearson.
2 Rajagopal (2013). Marketing decision making and the management of pricing: Successful business tools (p. 66). U.S.: Idea Group.
Chapter 14: Integrated Marketing Channels
1 Panda, T. K. (2008). Marketing management: Text and cases-Indian context (2nd ed.). New Delhi: Excel Books.
2 Shaw, S. , & Ennis, S. (2008). Marketing channel management. In K. Blois (Ed.), Textbook of marketing (Indian ed., pp. 245–269). New Delhi: Oxford University Press.
3 Lele, M. M. (1992). Creating strategic leverage: Matching company strengths with market opportunities. New York, NY: Wiley.
4 Berkowitz, E. N. , Kerin, R. , Hartley, S. , & Rudelius, W. (2000). Marketing (6th ed.). New York, NY: McGraw-Hill.
Chapter 15: Integrated Marketing Communication
1 Clow, K. E. , & Baack, D. (2004). Integrated advertising, promotions and marketing communications. Upper Saddle River, NJ: Pearson Education Inc.
2 Smith, P. R. , Berry, C. , & Pulford, A. (1999). Strategic marketing communications. London: Kogan Page.
3 Schultz, D. E. , Tannenbaum, S. I. , & Lauterborn, R. F. (1993). Integrated marketing communications. Chicago, IL: NTC Publishing.
4 Murali, B. M. (2014). Advertisement cost pattern in South Asia. VIT University India.
5 Cutlip, S. M. , Center, A. H. , & Broom, G. M. (1999). Effective public relations (8th ed.). Upper Saddle River, NJ: Prentice Hall.
6 Kotler, P. (2004). A three-part plan for upgrading your marketing department for new challenges. Strategy & Leadership, 32(5), 4–9.
7 Weitz, B. W. , Castleberry, S. B. , & Tanner, J. F. (1998). Selling: Building partnerships (3rd ed.). Boston, MA: Irwin/McGraw-Hill.
8 American Political Science Association . (2007).
9 Ogechukwu, A. D. , Ndubueze, A. K. , & Uche, A. V. (2011). Ethical issues involved in integrated marketing communication in Nigeria. Business Management Dynamics, 1(4), 50–62.
10 Danielson, C. , & Marchesi, S. (2011). Thought leaders identify priorities for integration across paid, earned, shared and owned media channels. Journal of Integrated Marketing Communications. Retrieved from http://jimc.medill.northwestern.edu/wp-content/uploads/sites/9/2014/02/JIMC-Integration-Article-10.24.11-1.pdf
11 Londre, L. S. (2011). Marketing, IMC, advertising, promotion, media and more (2007 ed.). Retrieved from http://www.londremarketing.com/documents/LondreMarketingConsulting-NinePs.pdf
Chapter 16: Sales Force Management
1 Lambert, B. (2009). Sales training takes center stage. T + D, 63(8), 62–63.
2 Attia, A. M. , Honeycutt, E. D., Jr. , & Leach, M. P. (2005). A three-stage model for assessing and improving sales force training and development. Journal of Personal Selling & Sales Management, 25(3), 253–268.
3 Leach, M. P. , & Liu, A. H. (2003). Investigating interrelationships among sales training evaluation methods. Journal of Personal Selling & Sales Management, 23(4), 327–339.
4 Cicala, J. E. , Smith, R. K. , & Bush, A. J. (2012). What makes sales presentations effective: A buyer-seller perspective. Journal of Business & Industrial Marketing, 27(2), 78–88.
5 Kirkpatrick, D. (1994). Evaluating training programs (3rd ed.). San Francisco, CA: Berrett-Koehler Publishers.
6 Román, S. , Ruiz, S. , & Munuera, J. L. (2002). The effects of sales training on sales force activity. European Journal of Marketing, 36(11–12), 1344–1366.
7 Kirkpatrick, J. D. , & Kirkpatrick, W. K. (2012). The feds lead the way in making training evaluations more effective. T + D, 66(9), 56–61.
8 Lee, N. , & Kotler, P. (2011). Social marketing: Influencing behaviors for good (4th ed.). Thousand Oaks, CA: Sage.
9 Deshpande, S. , & Lee, N. (2013). Social marketing in India. New Delhi: Sage.
10 Frontline Health Workers Coalition . (2012). Homepage. Retrieved from http://frontlinehealthworkers.org/. Accessed on March 19, 2013.
11 InterAction . (2013). G8 background policy brief: Newborn, child and maternal health. Retrieved from http://www.interaction.org/sites/default/files/5524/2013%20G8%20Newborn%20Child%20and%20Maternal%20Health%20Background%20Policy%20Brief.pdf. Accessed on March 19, 2013.
12 Lehmann, U. , & Sanders, D. (2007). Community health workers: What do we know about them? The state of the evidence on programmes, activities, costs and impact on health outcomes of using community health workers. Geneva: World Health Organization. Retrieved from http://www.who.int/hrh/documents/community_health_workers.pdf. Accessed on March 19, 2013.
13 Westat India Social Sciences . (2012). Findings of the study on impact evaluation of performance improvement training: A report. Delhi: Pathfinder International.
14 Lovelock, C. , Wirtz, J. , & Chew, P. (2009). Essentials of services marketing. Singapore: Prentice Hall.
Chapter 17: Social Marketing and Social Business
1 European Social Marketing Association . (2013). Retrieved from http://europeansocialmarketing.weebly.com/
2 French, J. (2014). The ECDC social marketing toolkit part 1- why social marketing? A guide for public health Programme managers. Stockholm: EDCD.
3 Simon, J. (1968). Some ‘marketing correct’ recommendations for family planning campaigns. Demography, 5, 504–507.
4 Kotler, P. , & Zaltman, G. (1971). Social marketing: An approach to planned social change. Journal of Marketing, 35, 3–12.
5 Kotler, P. , & Andreasen, A. R. (1991). Strategic marketing for nonprofit organizations (4th ed.). Englewood Cliffs, NJ: Prentice Hall.
6 Andreasen, A. R. (1995). Marketing social change: Changing behavior to promote health, social development, and environment. San Francisco, CA: Jossey Bass.
7 French, J. (2013). International social marketing association.
8 French, J. , & Gordon, R. (2015). Strategic social marketing. London, UK: Sage.
9 Nima, L. (2014). Social business academia report. Retrieved from http://yyfoundation.com/docs/ARSB2014.pdf
10 Ole Danbolt Mjos, Nobel Peace Prize press release . (2006).
11 World Health Organization . (2000). Malnutrition: The global picture. Geneva: World Health Organization.
12 Helen Keller International, Bangladesh . (2001). The nutritional surveillance project in Bangladesh in 1999. Towards the goals of the 1990 worlds summit for children. Dhaka: Helen Keller International.
13 Oski, F. A. , Honig, A. S. , Helu, B. , & Howanitz, P. (1983). Effect of iron therapy on behavior performance in nonanemic, iron-deficient infants. Pediatrics, 71, 877–880.
14 Walter, T. (1989). Mental and motor development. American Journal of Clinical Nutrition, 50, 655–666.
15 Watkins, W. E. , & Pollitt, E. (1997). Iron deficiency and cognition among school age children. In Grantham-McGregor, S. M. (Ed.). Nutrition, health, and child development: research advances and policy recommendations (pp. 179–197). Washington, DC: Pan American Health Organization, The World Bank and Tropical Medicine Research Unit.
16 Thomas, D. , & Frankenberg, E. (2002). Health, nutrition and prosperity: A microeconomic perspective. Bulletin WHO, 80, 106–113.
17 Zlotkin, S. H. , Christofides, A. L. , Hyder, S. M. , Schauer, C. S. , Tondeur, M. C. , & Sharieff, W. (2004). Controlling iron deficiency anemia through the use of home-fortified complementary foods. Indian Journal of Pediatrics, 71, 1015–1019.
18 Kotler, P. (2000). Marketing management USA.
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20 Piotrow, P. T. , Kincaid, D. L. , Rimon, J. G. , & Rinehart, W . (1997). Health communication by Johns Hopkins University, USA. Westport, CT: Praeger Publishers.
21 Hasan, K. (2002). Theory of behavior change. (unpublished PhD thesis), University of Dhaka, Bangladesh (pp. 145–159).
Chapter 18: Rural Marketing
1 The Registrar General & Census Commissioner, India . (2013, August 18). Retrieved from http://en.wikipedia.org/wiki/List_of_cities_proper_by_population_density
2 Retrieved from http://www.thehindubusinessline.com/features/brandline/focused-communication-for-rural-india/article2276591.ece, R. V. Rajan, Chairman, Anugrah Madison Advertising Pvt. Ltd., and Past President, Rural Marketing Association of India.
- 1 Evolution of Marketing as a Discipline
- 2 Marketing Environment
- 3 Strategic Planning and Marketing Models
- 4 Marketing Research
- 5 Consumer Behavior
- 6 Market Segmentation, Targeting and Positioning
- 7 Product Decisions
- 8 New Product Development
- 9 Packaging
- 10 Branding and Brand Management
- 11 Consumer Behavior and the Anatomy of a Brand
- 12 Services Marketing
- 13 Pricing Strategy
- 14 Integrated Marketing Channels
- 15 Integrated Marketing Communications
- 16 Sales Force Management
- 17 Social Marketing and Social Business
- 18 Rural Marketing