Strategic Marketing Management in Asia

Cover of Strategic Marketing Management in Asia

Case Studies and Lessons across Industries

Subject:

Synopsis

Table of contents

(20 chapters)

Prelims

Pages i-xxxvi
Content available

Rural Marketing

Pages 511-525
Content available

References

Pages 527-552
Content available
Cover of Strategic Marketing Management in Asia
DOI
10.1108/9781786357458
Publication date
2016-12-19
Editors
ISBN
978-1-78635-746-5
eISBN
978-1-78635-745-8