Strategic Marketing Management in Asia

Case Studies and Lessons across Industries

With a view to continue the current growth momentum, excel in all phases of business, and create future leadership in Asia and across the globe, there is a felt need to develop a deep understanding of the Asian business environment, and how to create effective marketing strategies that will help growing their businesses.

Publication Date:

2016-12-19

Editors:

  • Syed Saad Andaleeb
  • Khalid Hasan