Strategic Marketing Management in Asia
Case Studies and Lessons across Industries
Subject:
Synopsis
Table of contents
(20 chapters)Prelims
Pages i-xxxvi
Content available
Marketing Environment
Pages 15-57
Marketing Research
Pages 111-160
Consumer Behavior
Pages 161-178
Product Decisions
Pages 209-224
New Product Development
Pages 225-260
Packaging
Pages 261-293
Branding and Brand Management
Pages 295-314
Services Marketing
Pages 351-382
Pricing Strategy
Pages 383-402
Integrated Marketing Channels
Pages 403-424
Integrated Marketing Communications
Pages 425-445
Sales Force Management
Pages 447-473
Social Marketing and Social Business
Pages 475-509
Rural Marketing
Pages 511-525
Content available
References
Pages 527-552
Content available
- DOI
- 10.1108/9781786357458
- Publication date
- 2016-12-19
- Editors
- ISBN
- 978-1-78635-746-5
- eISBN
- 978-1-78635-745-8