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Market Segmentation, Targeting, and Positioning

Strategic Marketing Management in Asia

ISBN: 978-1-78635-746-5, eISBN: 978-1-78635-745-8

Publication date: 19 December 2016

Citation

Andaleeb, S.S. (2016), "Market Segmentation, Targeting, and Positioning", Andaleeb, S.S. and Hasan, K. (Ed.) Strategic Marketing Management in Asia, Emerald Group Publishing Limited, Bingley, pp. 179-207. https://doi.org/10.1108/978-1-78635-746-520161006

Publisher

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Emerald Group Publishing Limited

Copyright © 2017 Emerald Group Publishing Limited