To read the full version of this content please select one of the options below:

Integrated Marketing Channels

Strategic Marketing Management in Asia

ISBN: 978-1-78635-746-5, eISBN: 978-1-78635-745-8

Publication date: 19 December 2016


Datta, S.K. and Sanyal, S.N. (2016), "Integrated Marketing Channels", Andaleeb, S.S. and Hasan, K. (Ed.) Strategic Marketing Management in Asia, Emerald Group Publishing Limited, Bingley, pp. 403-424.



Emerald Group Publishing Limited

Copyright © 2017 Emerald Group Publishing Limited