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This study aims to explore how a postmodern tribe enacts and re-interprets ideologies as a part of consumers’ collective experience, to enhance our understanding of consumer communities in conjunction with ideological capacities.

The community of “presenteers” is conceptualized as a self-organized tribe with heterogeneous components that generate capacities to act. Netnographic observation was conducted on 18 presenteer accounts and lasted around six months. Real-time data were collected by taking screenshots of the posts and stories that these users created and publicly shared. Data were analysed by adopting assemblage theory, combining inductive and deductive approaches. Firstly, a qualitative visual-textual content analysis of the tribe’s defining components was conducted. Then, the process continued with the thematic analysis of the ideological underpinnings of the tribe’s enactments.

Findings shed light on the ways in which consumer communities interpret the entanglement of religious, political, and cultural ideologies in shaping their experiences. In the case of the presenteers tribe, findings reflect a novel ideological interplay between neo-Ottomanism, post-feminism and consumerism.

The study offers a deep dive into a unique tribe that is being organized around the consumer-created practice of “presenteering” and investigates consumer communalization in alignment with the ideological turn in culture-oriented interpretative research on consumers, consumption, and markets. This exploration helps to bridge the research on the communalization of consumers with the recent discussions of ideology in the postmodern market.

The study offers a deep dive into a unique tribe that is being organized around the consumer-created practice of “presenteering” and investigates consumer communalization in alignment with the ideological turn in culture-oriented interpretative research on consumers, consumption, and markets. This exploration helps to bridge the research on the communalization of consumers with the recent discussions of ideology in the postmodern market.

The physical filmmaking landscape has been transformed by the emergence of digital platforms that foster interaction and dialogue. The accessibility and affordability of mobile production tools have empowered anyone with a mobile phone to become a media content creator. Accordingly, this paper aims to present a multi-method approach for creating phygital projects that involve people as active participants rather than mere subjects who collaborate with the researchers to tell their stories.

Research participants can embrace diverse roles, serving as co-researchers, content creators, curators and collaborators. The authors use various engagement strategies with the research participants, who are often marginalized or underrepresented, to encourage their participation and give them agency and creative control. Thus, we also use a participatory action research approach to help advocate for the participants’ facial equality concerns.

Collaborative videography embraces the mosaic of voices expressing intricate social issues. In this project, research participants with “facial differences” explain their experiences in facing society.

By experimenting with participatory frameworks and combining physical interactions (such as in-person meetings) with digital platforms like Zoom and social media, the authors suggest a multi-method approach that honors the authentic stories of the research participants, effectively engages the audience and explains how phygital research methodologies can be used in interpretive consumer research, particularly in co-creating films that capture strong visuals.

Window shading has always been an effective technique to control the access of solar radiation; however, inappropriate selection of the shading technique, location and optical properties may lead to an increase in energy consumed for cooling and artificial lighting. Venetian blinds (VBs) are a type of adjustable shading devices that can be installed to the interior, exterior or in between glass panes of a window and that can be easily implemented in both new and existing buildings. This study aims to investigate the impact of three VB parameters: slat angle, reflectivity and location on the overall energy consumption of a residential space with a south-facing facade under the hot arid desert climate of Saudi Arabia’s capital, Riyadh. For the purpose of globalizing the findings, the same investigations were applied for two other cities of similar climates: Cairo, Egypt, and Arizona, the USA.

A test room was modelled for energy simulation, with a 20% window-to-wall ratio. A VB was assigned with alternatives of being located to the indoor, outdoor or in between double glass panes. High, medium and low reflectivity values were applied at each location at slat angle alternatives of 15°, 30°, 45°, 60°, 75° and 90°.

Results showed VB performance across slat angles, where up to 20.1% energy savings were achieved by mid-pane high reflectivity VBs in Riyadh, while the value exceeded 30% in case of being externally located. A similar performance pattern occurred in the other two cities of hot arid desert climates: Cairo and Arizona.

The study is limited to VBs at a fixed position, with no upward movement for partial or full openness conditions. The effect of blind control and operation on performance, such as the amount and duration of openness/closure of the blind and changes in slat angle across time, in addition to VB automation, shall be investigated in a future study.

The better understanding of VB energy performance achieved would enhance a more rational selection of VBs, which would benefit the construction industry as it would assist designers, real estate developer companies, as well as end-users in the decision-making process and help to realize energy-efficient solutions in residential buildings. VB production entities would also benefit by manufacturing and promoting for energy-efficient products.

In this study, a matrix of combinations of three VB parameters was developed, and the effect of these combinations on the overall energy consumption of both artificial lighting and heating, ventilation and air conditioning (HVAC) systems was evaluated and compared to identify the combinations of higher efficiency. The literature showed that these three parameters were hardly investigated in a combined form and hardly assessed by considering the overall energy consumed by both artificial lighting and HVAC.

The purpose of this study is to investigate the recovery and resilience tourism strategies and possible future development of four main Chinese tourism cities.

The authors collected data from the official accounts of tourism administrations of these cities, tourist attractions and opinions from media and newspapers in Sina Weibo platform. The authors adopted an inductive approach in observing relevant social media posts and applied content analysis to identify main China’s tourism prevention and recovery strategies.

During the mass pandemic infection period, top-down prevention and control measures were implemented by the Chinese central and local governments, with feasible and regional recovery policies and protocols being adapted according to local situations. Measures related to tourism industrial re-employment, improvement of international images and governmental financial supports to re-boost local tourism in Chinese cities were paid great attention. Digitalization, close-to-nature and cultural heritages became important factors in the future development of China’s tourism. Dark tourism, as a potential tourism recovery strategy, also obtained huge emergence, for the memory of people deceased in the pandemic and for the inheritance of national patriotism.

This study enriches the current literature in urban tourism recovery studies analyzing the specific case of Chinese tourism cities and fulfill some voids of previous research mostly focused on the first wave of the pandemic and the recovery strategies mainly of Western cities. It also provides valuable suggestions to tourism practitioners, destinations and urban cities in dealing with regional tourism recession and finding possible solutions for the scenario associated to the COVID-19 and other similar health crisis.

To significantly adopt and improve indoor energy efficiency in building infrastructure in developing countries can be a challenging venture. Thus, this study aimed to assess the satisfaction of indoor environmental quality and its effect on energy use intensity and efficient among student housing.

The study is quantitative and hinged on the contrast theory. A survey of 1,078 student residents living in purpose-built student housing was contacted. Using Post-Occupancy Evaluation and Multiple Linear Regression, critical variables such as thermal comfort, visual comfort and indoor air quality and 21 indicators were assessed. Data on annual energy consumption and total square metre of the indoor area were utilised to assess energy use intensity.

The study found a direct relationship between satisfaction with indoor environmental quality and energy use intensity. The study showed that students were more satisfied with thermal comfort conditions than visual and indoor air quality. Overall, these indicators contributed to 75.9% kWh/m² minimum and 43.2% kWh/m² maximum energy use intensity in student housing in Ghana. High occupancy and small useable space in student housing resulted in high energy use intensity.

Inclusions of sustainable designs and installation of smart mechanical systems are feedback to student housing designers. Again, adaptation to retrofitting ideas can facilitate energy efficiency in the current state of student housing in Ghana.

Earlier studies have argued for and against the satisfaction of indoor environmental quality in student housing. However, these studies have neglected to examine the impact on energy use intensity. This is novel because the assessment of energy use intensity in this study has a positive influence on active design incorporation among student housing.

Understanding the effect of assortment composition on attentional levels is an essential topic for academic researchers and practitioners. This work has important implications when analyzing the influence of shopping frame time and search effort on the relationship between the reaction to assortment composition and visual attention to stock-keeping units (SKUs) pricing.

Two experimental studies through gauze behavior analysis technology (using eye-tracking equipment) analyze the variable's large assortment, visual attention to SKU pricing, search effort and shopping frame time.

The results suggest that, although it increases the search effort, a large assortment decreases the visual attention to SKU pricing. Further, our results indicate a moderating effect associated with mitigating the negative effect by medium-low levels of search effort and a moderating impact of time in this relation.

Marketing professionals can carefully optimize the in-store experience by managing the assortment and variety and by influencing consumers' visual attention to SKU pricing along the journey as part of the experience. Assortment and SKU pricing strategies need to be aligned with consumer journey design.

Our findings contribute to assortment theory and management by detailing the relationship between consumers' reactions to assortment perception and visual attention to SKU pricing in time flow. We reinforce the importance of considering assortment strategies from the consumer perspective and giving reliable information about in-store behavior.

The study aims to explore how fashion visual symbols influence consumers' inclination for repurchasing. It attempts to investigate the intricate interplay among three essential variables (social presence, collective excitement and cultural identification) from the perspective of Interaction Ritual Chains theory. Meanwhile, an attempt is made to reveal the underlying patterns in these relationships, fully harnessing the positive impact of fashion brand visual symbols in brand marketing.

This study employs a quantitative research methodology, administering an online survey in China, from which 381 valid responses were collected by simple random sampling. The acquired data were subjected to structural equation model and hypotheses testing.

The analysis reveals that heightened visual symbol perception significantly strengthens consumers' social presence, consequently elevating the probability of collective excitement. This establishes a mediated chain model, reinforcing repurchase intention. Additionally, the moderation effect analysis indicates that cultural identification negatively moderates both direct paths in the mediated chain model, with particularly pronounced effects for low cultural identification.

This study establishes a closed-loop system in fashion brand product marketing, continuously enhancing the intimacy and interactive willingness between consumers, as well as between consumers and the brand. The objective is to increase brand repurchase rates. Additionally, the research provides valuable recommendations and strategies for fashion brands to adapt to Chinese consumer demands, strengthen emotional attachment between consumers and the brand, and achieve sustainable development in the realm of fashion consumption.

This paper aims to investigate the optimization of window and shading designs to reduce the building energy consumption of a standard office room while improving occupants' comfort in Tehran and Auckland.

The NSGA-II algorithm, as a multi-objective optimization method, is applied in this study. First, a comparison of the effects of each variable on all objectives in both cities is conducted. Afterwards, the optimal solutions and the most undesirable scenarios for each city are presented for architects and decision-makers to select or avoid.

The results indicate that, in both cities, the number of slats and their distance from the wall are the most influential variables for shading configurations. Additionally, occupants' thermal comfort in Auckland is much better than in Tehran, while the latter city can receive more daylight. Furthermore, the annual energy use in Tehran can be significantly reduced by using a proper shading device and window-to-wall ratio (WWR), while building energy consumption, especially heating, is negligible in Auckland.

To the best of the authors' knowledge, this is the first study that compares the differences in window and shading design between two cities, Tehran and Auckland, with similar latitudes but located in different hemispheres. The outcomes of this study can benefit two groups: firstly, architects and decision-makers can choose an appropriate WWR and shading to enhance building energy efficiency and occupants' comfort. Secondly, researchers who want to study window and shading systems can implement this approach for different climates.

This purpose of this paper is to address the problem of reducing energy consumption in existing buildings using advanced noninvasive interventions (NVIs).

The study methodology involves systematically developing and testing 18 different NVIs in six categories (glazing types, window films, external shading devices, automated internal shades, lighting systems and nanopainting) to identify the most effective individual NVIs. The impact of each individual NVI was examined on an exemplary university educational building in a hot climate zone in Egypt using a computational energy simulation tool, and the results were used to develop 39 combination scenarios of dual, triple and quadruple combinations of NVIs.

The optimal 10 combination scenarios of NVIs were determined based on achieving the highest percentages of energy reduction. The optimal percentage of energy reduction is 47.1%, and it was obtained from a combination of nanowindow film, nanopainting, LED lighting and horizontal louver external. The study found that appropriate mixture of NVIs is the most key factor in achieving the highest percentages of energy reduction.

These results have important implications for optimizing energy savings in existing buildings. The results can guide architects, owners and policymakers in selecting the most appropriate interventions in existing buildings to achieve the optimal reduction in energy consumption.

The novelty of this research unfolds in two significant ways: first, through the exploration of the potential effects arising from the integration of advanced NVIs into existing building facades. Second, it lies in the systematic development of a series of scenarios that amalgamate these NVIs, thereby pinpointing the most efficient strategies to optimize energy savings, all without necessitating any disruptive alterations to the existing building structure. These combination scenarios encompass the incorporation of both passive and active NVIs. The potential application of these diverse scenarios to a real-life case study is presented to underscore the substantial impact that these advanced NVIs can have on the energy performance of the building.

A visual sweetness scale with an arrow pointing to a specific sweetness level is now required on all labels of AOC Alsace. The sweetness scale makes it easier for consumers to understand what is in the bottle. What is less clear, however, is whether such labeling is always effective. To fill this gap, the current research paper aims to examine the positive and negative effects (double-edged effects) of a visual sweetness scale and identify the boundary condition.

Two studies were conducted using a 2 (cue type: scale vs text) by 2 (consumer type: novices vs experienced wine consumers) between-subjects, quasi-experimental design.

The double-edged effects are only significant among wine novices. Specifically, though wine novices are more likely to purchase wine with a sweetness scale (vs text) due to perceived diagnosticity (Study 1), they are unwilling to pay more due to low perceived quality (Study 2).

The study findings provide practical implications for wine producers, marketers and restaurants regarding when and how to use the sweetness scale on wine labels and wine service.

To the best of the authors’ knowledge, this research is the first to reveal the impact of visualizing wine style on wine labels. More importantly, while most previous research demonstrates the positive effects of using visual cues, this research sheds light on its drawbacks and examines the underlying mechanisms.