Search results

Users frequently target rival brands through direct criticism or indirect customer insults, yet the impact of such attacks on brand advocacy remains unexplored. The purpose of this study is to classify online attacks into brand-targeted attacks and consumer-targeted attacks and further investigate their differential impacts on brand advocacy and the underlying mechanism and a boundary condition of those impacts.

Three experimental studies using different types of brands (electronics, universities and sports footwear) are conducted to examine the effects of brand-related attack targets on brand advocacy.

This research shows that consumer-targeted attacks trigger higher brand advocacy through increasing perceived identity threat than brand-targeted attacks. Moreover, the effect of consumer-targeted attacks (versus brand-targeted attacks) on brand advocacy is mediated by perceived identity threat and mitigated when consumers’ identification with the attacked brand is strong.

The study’s findings yield practical applications for marketers and brand managers, assisting them in understanding consumers’ reactions to brand attacks. This study serves as a reference for firms to consider leveraging the association between brand identification and brand-related attack targets and uniting with loyal brand fans to manage online brand conflicts.

The present study extends prior literature on customer-brand relationships in the context of online attacks. Through investigating the impacts of brand-targeted and consumer-targeted attacks on brand advocacy, this research offers theoretical insights into consumers’ responses to online attacks with different targets.

This study examines how corporate litigation, both securities-related and not, is affected by hedge fund (HF) activism.

We use a difference-in-differences (DiD) method, along with propensity score matching and firm fixed effects and a comparison of HF and non-HF activists for identification.

We find that companies that are targeted by HFs face operation-related lawsuits, mainly from stakeholders or competitors. This effect does not seem to be caused by targets' higher tendency to settle the cases. Our evidence shows that HF activists increase firm value for the target firms that are prone to litigation.

Therefore, our evidence supports the idea that the higher operation litigation risks are unintended consequences of improving firm efficiency through cost savings or restructuring of target firms by the activists.

This study aims to examine and assess how sustainable development goal (SDG) Target 4.7 is incorporated in one leading higher education institution (HEI) in China (with a focus on teacher-education programmes) from students’ perspectives.

This study uses document analysis and a semi-structured interview to analyse official and accessible documents of the programmes related to SDG Target 4.7 and recorded interviews with seven students across various Postgraduate Diploma in Education programmes in the field of education at the examined university.

SDG Target 4.7 is absent in the related documents. Challenges and barriers for students include limited opportunity to be informed about SDG Target 4.7, limited topics covered, ineffective pedagogies and students’ diverse needs being neglected and teachers not giving immediate feedback. Given the opportunities in teaching and learning SDG Target 4.7, such as students are keen to learn and implement SDG Target 4.7, future directions could be reducing teachers’ lecturing and increasing student engagement in multiple ways, providing concrete examples that are relevant to students’ lives and giving immediate feedback and designing more related courses to specifically and systematically teach SDG Target 4.7.

This study contributes to the field by identifying and deeply analysing an interesting and representative non-western case that remains underexplored in literature. In this sense, it helps international readers to generate a more comprehensive understanding of Chinese approaches to SDGs in its higher education system, develop a more holistic global discourse on incorporating SDGs into HEIs and compare the similarities and differences between different countries’ approaches.

Dynamically tracking the target by unmanned ground vehicles (UGVs) plays a critical role in mobile drone recovery. This study aims to solve this challenge under diverse random disturbances, proposing a dynamic target tracking framework for UGVs based on target state estimation, trajectory prediction, and UGV control.

To mitigate the adverse effects of noise contamination in target detection, the authors use the extended Kalman filter (EKF) to improve the accuracy of locating unmanned aerial vehicles (UAVs). Furthermore, a robust motion prediction algorithm based on polynomial fitting is developed to reduce the impact of trajectory jitter caused by crosswinds, enhancing the stability of drone trajectory prediction. Regarding UGV control, a dynamic vehicle model featuring independent front and rear wheel steering is derived. Additionally, a linear time-varying model predictive control algorithm is proposed to minimize tracking errors for the UGV.

To validate the feasibility of the framework, the algorithms were deployed on the designed UGV. Experimental results demonstrate the effectiveness of the proposed dynamic tracking algorithm of UGV under random disturbances.

This paper proposes a tracking framework of UGV based on target state estimation, trajectory prediction and UGV predictive control, enabling the system to achieve dynamic tracking to the UAV under multiple disturbance conditions.

Lots of successful space missions require that the maneuvering spacecraft can reach the target spacecraft. Therefore, research on relative reachable domain (RRD) in target orbit for maneuvering spacecraft is particularly important and is currently a hot-debated topic in the field of aerospace. This paper aims at analyzing and simulating the RRD in target orbit for maneuvering spacecrafts with a single fixed-magnitude impulse and continuous thrust, respectively, to provide a basis for analyzing the feasibility of spacecraft maneuvering missions and improving the design efficiency of spacecraft maneuvering missions.

Based on the kinematics model of relative motion, RRD in target orbit for maneuvering spacecraft with a single fixed-magnitude impulse can be calculated via analyzing the relationship between orbital elements, position vector and velocity vector of spacecrafts, and relevant studies are introduced to compare simulation results for the same case and validate the method proposed in the paper. With analysis of the dynamic model of relative motion, the calculation of RRD in target orbit for maneuvering spacecraft with continuous thrust can be transformed as the solution of the optimal control problem, and example emulations are carried out to validate the method.

For the case with a single fixed-magnitude impulse, simulation results show preliminarily that the method is in agreement with the method in Ref. (Wen et al., 2016), which treats the same case and thus is plausibly correct and feasible. For the case with continuous thrust, analysis and simulation results confirm the validity of the proposed method. The methods based on relative motion in this paper can efficiently determining the RRD in target orbit for maneuvering spacecraft.

Both theoretical analyses and simulation results indicate that the method proposed in this paper is comparatively simple but efficient for determine the RRD in target orbit for maneuvering spacecraft swiftly and precisely.

This study aims to address the issue of random movement and non coordination between docking mechanisms and locking mechanisms, and proposes a comprehensive dynamic docking control architecture that integrates perception, planning, and motion control.

Firstly, the proposed dynamic docking control architecture uses laser sensors and a charge-coupled device camera to perceive the pose of the target. The sensor data are mapped to a high-dimensional potential field space and fused to reduce interference caused by detection noise. Next, a new potential function based on multi-dimensional space is developed for docking path planning, which enables the docking mechanism based on Stewart platform to rapidly converge to the target axis of the locking mechanism, which improves the adaptability and terminal docking accuracy of the docking state. Finally, to achieve precise tracking and flexible docking in the final stage, the system combines a self-impedance controller and an impedance control algorithm based on the planned trajectory.

Extensive simulations and experiments have been conducted to validate the effectiveness of the dynamic docking system and its control architecture. The results indicate that even if the target moves randomly, the system can successfully achieve accurate, stable and flexible dynamic docking.

This research can provide technical guidance and reference for docking task of unmanned vehicles under the ground conditions. It can also provide ideas for space docking missions, such as space simulator docking.

This paper aims to explore the development of investment decision tools by understanding the rationality behind the disposition effect. We suspect that not all disposition decisions are irrational. The decisions should be evaluated based on the bounded rationality of the individuals’ target and tolerance level, which is not covered in previous literature. Adding the context of individual preference (target and tolerance) in their decision could improve the classic measurement of disposition effect.

The laboratory web experiment is prepared to collect the responses in holding and selling the stocks within 14 days. Two groups of Gen Z investors are observed. The control group makes a decision based on their judgment without any system recommendation. In contrast, the second group gets help inputting their target and tolerance. Furthermore, the framing effect is also applied as a reminder of their target and tolerance to induce more holding decisions on gain but selling on loss.

The framing effect is adequate to mitigate the disposition effect but only at the early day of observation. Bounded rationality explains the rationality of liquidating the gain because the participants have reached their goal. The framing effect is not moderated by days to affect the disposition effect; over time, the disposition effect tends to be higher. A new measurement of the disposition effect in the context of bounded rationality is better than the original disposition effect coefficient.

Gen Z investors need a system aid to help their investment decisions set their target and tolerance to mitigate the disposition effect. Investment firms can make a premium feature based on real-time market data for investors to manage their assets rationally in the long run. Bounded rationality theory offers more flexibility in understanding the gap between profit maximization and irrational decisions in behavioral finance. The government can use this finding to develop a suitable policy and ecosystem to help beginner investors understand investment risk and manage their assets based on subjective risk tolerance.

The classic Proportion Gain Realized (PGR) and Proportion Loss Realized (PLR) measurements cannot accommodate several contexts of users’ targets and tolerance in their choices, which we argue need to be re-evaluated with bounded rationality. Therefore, this article proposed new measurements that account for the users’ target and tolerance level to evaluate the rationality of their decision.

We explore the impact of equity liquidity on a firm’s dynamic leverage adjustments and the moderating impacts of leverage deviation and target instability on the link between equity liquidity and dynamic leverage in the UK market.

In applying the two-step system GMM, we estimate our model by exploring suitable instruments for the dynamic variable(s), i.e. lagged values of the dynamic term(s).

Our analyses document that a firm’s equity liquidity has a positive impact on the speed of adjustment (SOA) of its leverage ratio back to the target ratio in the UK market. We also demonstrate that the positive relationship between liquidity and SOA is more pronounced for firms whose current position is relatively close to their target leverage ratio and whose target ratio is relatively stable.

This study provides important implications for both firms’ managers and investors. Particularly, firms’ managers who wish to increase the leverage SOA to enhance firms’ value need to give great attention to their equity liquidity. Investors who want to evaluate firms’ performance could also consider their equity liquidity and leverage SOA.

We are the first to enrich the literature on leverage adjustments by identifying equity liquidity as a new determinant of SOA in a single developed country with many differences in the structure and development of capital markets, ownership concentration and institutional characteristics. We also provide new empirical evidence of the joint effect of equity liquidity, leverage deviation and target instability on leverage SOA.

This study explores whether targeted microcredit can effectively alleviate households’ multidimensional relative poverty (MdRP) in rural China in the new era following the poverty elimination campaign and discusses it from a gendered perspective.

This study applies a fixed-effects model, propensity score matching (PSM) and two-stage instrumental variable method to two-period panel data collected from 611 households in rural western China in 2018 and 2021 to explore the effects, mechanisms and heterogenous performance of targeted microcredit on households’ MdRP in the new era.

(i) Targeted microcredit can alleviate MdRP among rural households in the new era, mainly by reducing income and opportunity inequality. (ii) Targeted microcredit can promote women’s empowerment, mainly by enhancing their social participation, thereby helping alleviate households’ MdRP. The effect of the targeted microcredit on MdRP is more significant in medium-educated women households and non-left-behind women households. (iii) The MdRP alleviation effect is stronger in villages with a high degree of digitalization.

Learn from the experience of targeted microcredit. Accurately identify poor groups and integrate loan design into financial health and women empowerment. Particularly, pay attention to less-educated and left-behind women households and strengthen coordination between targeted microcredit and digital village strategies.

This study clarifies the effect of targeted microcredit on women’s empowerment and households’ MdRP alleviation in the new era. It also explores its various effects on households with different female characteristics and regional digitalization levels, providing ideas for optimizing microcredit.

Considering the influence of deformation error, the target poses must be corrected when compensating for positioning error but the efficiency of existing positioning error compensation algorithms needs to be improved. Therefore, the purpose of this study is to propose a high-efficiency positioning error compensation method to reduce the calculation time.

The corrected target poses are calculated. An improved back propagation (BP) neural network is used to establish the mapping relationship between the original and corrected target poses. After the BP neural network is trained, the corrected target poses can be calculated with short notice on the basis of the pose correction similarity.

Under given conditions, the calculation time when the trained BP neural network is used to predict the corrected target poses is only 1.15 s. Compared with the existing algorithm, this method reduces the calculation time of the target poses from the order of minutes to the order of seconds.

The proposed algorithm is more efficient while maintaining the accuracy of the error compensation.

This method can be used to quickly position the error compensation of a large parallel mechanism.