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This study aims at identifying factors that influence Generation Y to choose Airbnb. The topic of this study is of great importance to understand the new trend of accommodation that is currently taking place in the hospitality industry worldwide known as Airbnb, its main target market is Generation Y. The popularity of Airbnb is on the rise and it has become the main competitor to the traditional hotel industry. This research has identified four factors – socio-economic, environmental, technological and media – that largely influence Generation Y while choosing Airbnb as their preferred accommodation. The research represents a framework to test the relationship between these factors and Generation Y decision to choose Airbnb. The data were collected in Malaysia, which is one of the most popular tourist destinations in Southeast Asia, from 200 respondents of different nationalities who intend to or have experienced staying with Airbnb. The data were collected through physical distribution of the questionnaire as well as through an online survey. SPSS version 21 was used to analyse the data. The findings suggest that the various factors identified have a significant influence on Generation Y decision while choosing Airbnb as their accommodation. This finding helps Airbnb maintain its target market by determining the key factors that influence Generation Y. The study also identifies technological and environmental factors that play an important role in the Generation Y decision to choose Airbnb.

With the increase in population, the energy needs of countries are also increasing. These countries have difficulties in meeting these increasing needs. Countries that cannot meet this need have to import energy from abroad. This situation adversely affects the current account balance of countries. Nuclear energy investments allow countries to obtain their own energy, although there are some criticisms. In this framework, while some countries in the world increase their nuclear energy investments, some countries do not have any nuclear power plants (NPP). There are 32 such countries where nuclear energy projects are running till date. Therefore, it is very important to determine the socio-economic variables of countries that have nuclear energy investments. In this context, a detailed literature analysis will be made first to determine socio-economic criteria. Then, the importance weights of these factors will be calculated using the Decision Making Trial and Evaluation Laboratory (DEMATEL) method. The profiles of the countries that make nuclear energy investments demonstrate that education level is the most essential socio-economic factor for the improvement of nuclear energy investments. Also, income inequality is another important variable in this regard. However, consumption behaviour and saving behaviour have the lowest weights.

The chapter is devoted to analysis of the structure of regional identity. Topicality of this issue is caused by the processes of social differentiation of regions. The purpose of the research is to describe the factors of regional identity. Regional identity is predetermined by natural, geographical, socio-cultural, ethnic, and socio-political factors. Regional identity is viewed as a complex dynamic structure. It is analyzed on the basis of application of concepts of constructivism and symbolic capital. The authors come to the conclusion that dynamics of regional identity are determined by individuals’ evaluation of the conditions of the territory for satisfying the needs and implementation of life plans. This aspect is analyzed from the positions of the concept of constructivism. It is also concluded that dynamics of regional identity depends on attractive image of the territory and realization of its uniqueness. This aspect of regional identity is viewed as a symbolic capital, which stimulates the development of territory.

We explore how cultural factors at both socio-economic and psychological individual levels affect the present generation's beneficence toward future generations in organizations and society. We examine how socio-economic mechanisms may influence the present generation's focus on the future consequences of their decisions. In addition, we examine how self-construals in different cultures might result in different mechanisms underlying the reduction of psychological distance between generations in different cultures. Implications of our cross-cultural analysis to intergenerational decision making within the context of group research in general are discussed.

Starting in the 1980s, financial liberalization and technological developments have enabled individual investors to participate in financial markets and carry out easy transactions. With these developments, academics began to wonder how the individual investors decide to invest and what factors affect these decisions.

According to traditional finance theory, it is suggested that markets are efficient and investors show rational behaviors in their financial purchasing decisions. However, in many studies conducted in recent years, it was determined that investors included emotional elements as well as rational elements in their decision-making process and therefore exhibited irrational behaviors by believing rumors instead of real information. It is thought that many factors such as personal characteristics, psychological factors, demographic and socio-economic factors play a role in the behavior of investors in purchasing a financial product.

In this study, the importance of herd behavior, which is one of the psychological factors that play a very important role in financial markets, on financial product purchasing process is examined in the light of the behavioral finance theory. It is thought that information included in the study will be useful for researchers who want to study herd behavior and for those who are interested in the subject.