In this study, the importance of herd behavior, which is one of the psychological factors that play a very important role in financial markets, on financial product purchasing process is examined in the light of the behavioral finance theory. It is thought that information included in the study will be useful for researchers who want to study herd behavior and for those who are interested in the subject.
Başarir, Ç. and Yilmaz, Ö. (2019), "Herd Behavior and its Effects on the Purchasing Behavior of Investors", Grima, S., Özen, E., Boz, H., Spiteri, J. and Thalassinos, E. (Ed.) Contemporary Issues in Behavioral Finance (Contemporary Studies in Economic and Financial Analysis, Vol. 101), Emerald Publishing Limited, pp. 215-226. https://doi.org/10.1108/S1569-375920190000101015Download as .RIS
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