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This chapter examines the application of exploratory sequential mixed methods design in the context of small accommodation enterprises (i.e., home-stay). This study, therefore, discusses the exploratory sequential mixed methods of data collection and analysis and provides practical illustrations based on a study of small tourism enterprise sustainability practices in Ghana. The findings demonstrate that mixed methods overcome the weaknesses of a mono-method and offer an in-depth understanding of tourism and hospitality phenomena. In addition to providing a practical guide to emerging tourism scholars, the current study highlights the ability of mixed methods to develop emerging practitioners' skills in both qualitative and quantitative data. In conclusion, the exploratory sequential mixed methods design offers pragmatic data collection techniques that are non-existent in mono-methods. Accordingly, it is recommended for exploring research questions when there is limited information and high flexibility is needed.

The methodological discourse of mixed-methods research offers general procedures to combine quantitative and qualitative methods for investigating complex fields of research such as higher education. However, integrating different methods still poses considerable challenges. To move beyond general recommendations for mixed-methods research, this chapter proposes to discuss methodological issues with respect to a particular research domain. Taking current studies on the transition to higher education as an example, the authors first provide an overview of the potentials and limitations of quantitative and qualitative methods in the research domain. Second, they show the need for a conceptual framework grounded in the theory of the research object to guide the integration of different methods and findings. Finally, an example study that investigates transition with regard to the interplay of the individual student and the institutional context serves to illustrate the guiding role of theory. The framework integrates different theoretical perspectives on transition, informs the selection of the research methods, and defines the nexus of the two strands that constitute the mixed-methods design. As the interplay of individual and context is of concern for teaching and learning in general, the example presented may be fruitful for the wider field of higher education research.

Smart card-based E-payment systems are receiving increasing attention as the number of implementations is witnessed on the rise globally. Understanding of user adoption behavior of E-payment systems that employ smart card technology becomes a research area that is of particular value and interest to both IS researchers and professionals. However, research interest focuses mostly on why a smart card-based E-payment system results in a failure or how the system could have grown into a success. This signals the fact that researchers have not had much opportunity to critically review a smart card-based E-payment system that has gained wide support and overcome the hurdle of critical mass adoption. The Octopus in Hong Kong has provided a rare opportunity for investigating smart card-based E-payment system because of its unprecedented success. This research seeks to thoroughly analyze the Octopus from technology adoption behavior perspectives.

Cultural impacts on adoption behavior are one of the key areas that this research posits to investigate. Since the present research is conducted in Hong Kong where a majority of population is Chinese ethnicity and yet is westernized in a number of aspects, assuming that users in Hong Kong are characterized by eastern or western culture is less useful. Explicit cultural characteristics at individual level are tapped into here instead of applying generalization of cultural beliefs to users to more accurately reflect cultural bias. In this vein, the technology acceptance model (TAM) is adapted, extended, and tested for its applicability cross-culturally in Hong Kong on the Octopus. Four cultural dimensions developed by Hofstede are included in this study, namely uncertainty avoidance, masculinity, individualism, and Confucian Dynamism (long-term orientation), to explore their influence on usage behavior through the mediation of perceived usefulness.

TAM is also integrated with the innovation diffusion theory (IDT) to borrow two constructs in relation to innovative characteristics, namely relative advantage and compatibility, in order to enhance the explanatory power of the proposed research model. Besides, the normative accountability of the research model is strengthened by embracing two social influences, namely subjective norm and image. As the last antecedent to perceived usefulness, prior experience serves to bring in the time variation factor to allow level of prior experience to exert both direct and moderating effects on perceived usefulness.

The resulting research model is analyzed by partial least squares (PLS)-based Structural Equation Modeling (SEM) approach. The research findings reveal that all cultural dimensions demonstrate direct effect on perceived usefulness though the influence of uncertainty avoidance is found marginally significant. Other constructs on innovative characteristics and social influences are validated to be significant as hypothesized. Prior experience does indeed significantly moderate the two influences that perceived usefulness receives from relative advantage and compatibility, respectively. The research model has demonstrated convincing explanatory power and so may be employed for further studies in other contexts. In particular, cultural effects play a key role in contributing to the uniqueness of the model, enabling it to be an effective tool to help critically understand increasingly internationalized IS system development and implementation efforts. This research also suggests several practical implications in view of the findings that could better inform managerial decisions for designing, implementing, or promoting smart card-based E-payment system.

COVID-19 has generated unprecedented circumstances with a tremendous impact on the global community. The academic community has also been affected by the current pandemic, with strategy and management researchers now required to adapt elements of their research process from study design through to data collection and analysis. This chapter makes a contribution to the research methods literature by documenting the process of adapting research in light of rapidly changing circumstances, using vignettes of doctoral students from around the world. In sharing their experience of shifting from the initially proposed methodologies to their modified or completely new methodologies, they demonstrate the critical importance of adaptability in research. In doing so, this chapter draws on core literature of adaptation and conducting research in times of crises, aiming to provide key learnings, methodological tips and a “story of hope” for scholars who may be faced with similar challenges in the future.

This chapter discusses the benefits, limitations, and challenges in developing research projects that integrate a combination of archival, behavioral, and qualitative research methods. By demonstrating the inherent strengths and weaknesses of using a single method in isolation, this chapter aims to broaden our understanding of why and how research that examines various issues from the different perspectives is richer than employing any single method and enhances our understanding of a given accounting phenomenon. This chapter also discusses how investigating an issue through multiple research methods can help researchers improve the generalizability of findings and present a panoramic view of a particular phenomenon.

Purpose – The chapter outlines mixed methods as a recursive and co-operative approach to research. In doing so, it challenges the dominant conception of ‘real’ mixed methods research as requiring the use of methods from both qualitative and quantitative frameworks by outlining not only logistic and pragmatic issues requiring the attention of researchers but also the underlying philosophical tensions inherent in mixed method designs.

Design/methodology/approach – The process of designing a mixed methods project that investigated the sociological and phenomenological impact of running shoes is outlined with reference to the various pragmatic and epistemological considerations of the project.

Findings – Many researchers require mixed methods to draw on both quantitative and qualitative techniques. However, this chapter demonstrates that such an understanding of mixed methods marginalises critical and interpretivist techniques. It is argued that studies of sport and physical culture have frequently used more than one research method. However, in order for these to be considered mixed methods studies, an explicit attempt is required to connect each technique of data collection and analysis, regardless of the research paradigm in which they operate.

Research limitations/implications – The limitations of mixed methods designs are discussed in relation to pragmatic and logistic concerns as well as the difficulty of connecting methods that present different underlying philosophical assumptions.

Originality/value – This chapter demonstrates the design of a mixed methods project from the initial process of identifying a research problem through to data collection, analysis and publication.

This chapter focuses on the empirical research on the resource-based view of the firm (RBV), and its main purpose is to analyse the use of mixed methods in this perspective. The recent advance of the RBV has posed new challenges, and the issue need not be quantitative versus qualitative methods, but rather how to combine the strengths of each in a mixed methods approach. This study carries out a literature review about the use of mixed methods in the RBV and provides an examination of opportunities and challenges associated with the application of mixed methods in order to improve RBV research. Moreover, the chapter seeks to introduce mixed methods research in order to familiarize to strategic management and the RBV scholars about this type of research and its terminology, procedures, designs and purposes.

Citizens are substantial stakeholders in every e-government system, thus their willingness to use and ability to access the system are critical. Unequal access and information and communication technology usage, which is known as digital divide, however has been identified as one of the major obstacles to the implementation of e-government system. As digital divide inhibits citizen’s acceptance to e-government, it should be overcome despite the lack of deep theoretical understanding on this issue. This research aimed to investigate the digital divide and its direct impact on e-government system success of local governments in Indonesia as well as indirect impact through the mediation role of trust. In order to get a comprehensive understanding of digital divide, this study introduced a new type of digital divide, the innovativeness divide.

The research problems were approached by applying two-stage sequential mixed method research approach comprising of both qualitative and quantitative studies. In the first phase, an initial research model was proposed based on a literature review. Semi-structured interview with 12 users of e-government systems was then conducted to explore and enhance this initial research model. Data collected in this phase were analyzed with a two-stage content analysis approach and the initial model was then amended based on the findings. As a result, a comprehensive research model with 16 hypotheses was proposed for examination in the second phase.

In the second phase, quantitative method was applied. A questionnaire was developed based on findings in the first phase. A pilot study was conducted to refine the questionnaire, which was then distributed in a national survey resulting in 237 useable responses. Data collected in this phase were analyzed using Partial Least Square based Structural Equation Modeling.

The results of quantitative analysis confirmed 13 hypotheses. All direct influences of the variables of digital divide on e-government system success were supported. The mediating effects of trust in e-government in the relationship between capability divide and e-government system success as well as in the relationship between innovativeness divide and e-government system success were supported, but was rejected in the relationship between access divide and e-government system success. Furthermore, the results supported the moderating effects of demographic variables of age, residential place, and education.

This research has both theoretical and practical contributions. The study contributes to the developments of literature on digital divide and e-government by providing a more comprehensive framework, and also to the implementation of e-government by local governments and the improvement of e-government Readiness Index of Indonesia.

Constructing and evaluating behavioral science models is a complex process. Decisions must be made about which variables to include, which variables are related to each other, the functional forms of the relationships, and so on. The last 10 years have seen a substantial extension of the range of statistical tools available for use in the construction process. The progress in tool development has been accompanied by the publication of handbooks that introduce the methods in general terms (Arminger et al., 1995; Tinsley & Brown, 2000a). Each chapter in these handbooks cites a wide range of books and articles on specific analysis topics.