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1 – 10 of over 6000Marcello Mariani and Rodolfo Baggio
Taking stock of extant hospitality and tourism research using social network analysis approaches, this study highlights why using either quantitative or qualitative approaches to…
Abstract
Purpose
Taking stock of extant hospitality and tourism research using social network analysis approaches, this study highlights why using either quantitative or qualitative approaches to examine social networks can be misleading and generate potentially biased findings. Indeed, purely qualitative and purely quantitative studies display limitations. The purpose of this study is to provide methodological insights by suggesting that mixed methods can be suitably used, depending on the specific research questions.
Design/methodology/approach
The study consists of an analysis and critical discussion of the methods used in a number of papers leveraging social network approaches to study social networks in tourism and hospitality. The authors describe the benefits and limitations of each method studies considered are examined based on a number of aspects.
Findings
More than half of the studies classified as network studies adopt quantitative designs and quantitative methods including statistical analyses and observational data. Mixed methods study is a minority and they are almost never labeled as mixed methods. A relevant portion of qualitative studies increasingly embeds a number of rudimentary statistical analyses. With an example, the authors also discuss that purely quantitative or purely qualitative methods can lead to discrepant results, and thus, the authors encourage scholars to embrace mixed method research designs such as explanatory or exploratory sequential designs. Advanced researchers might attempt in the future to embrace transformative, embedded or multiphase mixed methods.
Research limitations/implications
This study is based on academic papers and research published before 2019. A rich research agenda is designed.
Originality/value
This study contributes to explore the way social networks have been dealt with in tourism and hospitality research so far, by advancing a proposal to adopt mixed methods in the form of explanatory or exploratory sequential designs. To the best of the knowledge, it is the first study addressing methodological pitfalls in extant network-based research within the tourism and hospitality domain.
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Robert L. Harrison and Timothy M. Reilly
The purpose of this article is to determine the uses of mixed method research designs published in major marketing journals.
Abstract
Purpose
The purpose of this article is to determine the uses of mixed method research designs published in major marketing journals.
Design/methodology/approach
This study involved a content analysis of 2,166 articles published between 2003 and 2009 in nine prominent marketing journals.
Findings
A total of 34 mixed method studies implemented data‐collection procedures sequentially (79 percent), eight implemented them concurrently (19 percent) and one combined both sequential and concurrent procedures (2 percent). On the whole, priority was skewed more toward quantitative strands, with 27 articles prioritizing quantitative data (63 percent), three articles prioritizing qualitative data (7 percent), and 13 articles prioritizing both equally (30 percent).
Research limitations/implications
It is clear that marketing scholars recognize the benefit of mixing qualitative and quantitative research; however, as a discipline we are not demonstrating knowledge of the mixed method literature or procedures, as only one article recognized or mentioned knowledge of mixed method procedures or cited mixed method research.
Practical implications
This study provides guidance for researchers in identifying design types appropriate for various rationales or research objectives and models of different design types that have been published in marketing journals. In addition, implications for designing mixed methods studies in marketing include highlighting the need for scholars to specifically address issues such as the timing and priority given to each data type (i.e. sequential or concurrent), and the integration (or mixing) of the both data types.
Originality/value
Until now, the role of mixed methods designs in marketing has not been the subject of formal examination. The delineation of the major forms in mixed method designs provides a framework for looking at such design types, which helps to provide more credibility to the field of marketing by providing examples of research designs that are substantially different than single strand studies.
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Zamzami Zainuddin, Amru Alba, Taufik Gunawan, Dicky Armanda and Ana Zahara
This study aims to construct a scale and identify the factors that might affect the implementation of gamification and Bloom's Digital Taxonomy-based assessment of students'…
Abstract
Purpose
This study aims to construct a scale and identify the factors that might affect the implementation of gamification and Bloom's Digital Taxonomy-based assessment of students' learning, guided by the Goal-Setting Theory.
Design/methodology/approach
This study used a sequential exploratory mixed-methods design where data were collected qualitatively via interviews (n = 18) and field notes. Quantitative analysis was then applied via questionnaires (n = 96).
Findings
Four major themes emerged following thematic analysis of the observation notes and interview data: learning engagements; understandable learning goals; friendly competitions; and interactive learning feedback. A scale consisting of 32 items was developed based on the qualitative data. The quantitative data were then collected to evaluate the scale's factor structure using maximum likelihood exploratory factor analysis with Promax factor rotation. The final version of the scale had 29 items. The authors verified the alpha coefficients for each element and the entire hierarchy, ranging from 0.94 to 0.98 for the factors. The total scale was determined to be 0.96, and the Item Content Validity Index was considered valid.
Originality/value
The scale developed in this study is expected to inform future research and guide educators who wish to incorporate contemporary digital pedagogies in a different context. This study could also be beneficial to researchers who aspire to perform research on Goal-Setting Theory in the educational context.
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Gorden Wofuma, Rehema Namono, Williams Munobe and Emmanuel Isiagi
Takaful insurance is gaining increasing popularity worldwide. However, the takaful industry is relatively new in Uganda and its research is still in embryonic stages. This study…
Abstract
Purpose
Takaful insurance is gaining increasing popularity worldwide. However, the takaful industry is relatively new in Uganda and its research is still in embryonic stages. This study aimed at exploring the contextual determinants for the uptake of takaful insurance in Uganda, a minority Muslim country.
Design/methodology/approach
This study used a sequential exploratory mixed research design using qualitative and quantitative approaches and drawing data from the managers of insurance companies and a section of potential customers of takaful products in Uganda. The qualitative data were analysed using content analysis to determine the emerging themes, whereas quantitative data was analysed using descriptive statistics.
Findings
The findings revealed that informational, individual personality and demographic factors influences the customer’s choice to select takaful products in Uganda. The authors concluded that focusing on informational besides, individual personality and demographic factors would enhance the uptake of takaful insurance in a minority Muslim country like Uganda.
Research limitations/implications
This study was limited to establishing and classifying the contextual determinants of takaful insurance without establishing the degree by which each of the determinants especially informational, demographic and individual personality explains the penetration of takaful insurance. Hence, future studies can examine the causal relationship between each of the three highlighted determinants on the penetration of takaful insurance in the context of minority Muslim countries.
Practical implications
The study contributes to the insurance industry players and the insurance regulator in understanding the respective customers needs for them to subscribe to takaful products.
Originality/value
This study presents an opportunity to understand the takaful or Islamic insurance market in Uganda by exploring the factors that can determine the subscription of takaful products in the country.
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The mobile technology-pedagogy nexus has been instrumental in shifting the focus of information and communications technology in education from e-learning to mobile learning (ML)…
Abstract
Purpose
The mobile technology-pedagogy nexus has been instrumental in shifting the focus of information and communications technology in education from e-learning to mobile learning (ML). Learning with mobile technologies is more accessible, flexible, situated, personal, collaborative and lifelong. The use of technologies for educational purposes is the primary focus of higher education institutes. The successful implementation of ML rests on its acceptance by higher education teachers. It is, therefore, pertinent to determine the factors that impact higher education teachers’ acceptance of ML. This study aims to identify these factors and develop a reliable and valid instrument to measure higher education teachers’ acceptance of ML.
Design/methodology/approach
A sequential exploratory research design, a type of mixed method research was used for the study. A sound conceptual framework and rigorous scale development process provided the background for data collection and validation. Probability proportionate to size sampling technique was used to gather data from 212 higher education teachers from 42 higher education institutes. Teachers gave their responses on five-point Likert type items. The responses obtained were subjected to exploratory factor analysis, which provided a nine-factor solution. The factors were further validated through confirmatory factor analysis.
Findings
Teachers’ mobile learning (ML) acceptance questionnaire (TMLAQ), a 32-item questionnaire was developed to measure acceptance of ML among higher education teachers. A detailed literature review, interviews and focus group discussions with teachers facilitated the identification of nine constructs or antecedents of ML acceptance. These constructs were named as: perceived usefulness, ease of use, self-enhancement, constructivist belief (CB), technological barriers, attitude and behavioral intention. The scale possesses sound psychometric properties such as reliability, face validity, content validity and construct validity.
Practical implications
This instrument can serve as an authentic, valid and reliable measure of higher education teachers’ ML acceptance. It can be used by organizations to assess teachers’ perceptions and aid in the successful ML implementation.
Originality/value
There is a lack of measurement instrument that caters to wide angle view of teachers’ perception toward ML in the Indian context. This comprehensive scale will bridge this gap. Two new research constructs: CB and self-enhancement were found to be crucial from the teachers’ point of view. These constructs have not been explored in previous technology acceptance studies. To the best of the knowledge, such a comprehensive study has not been undertaken yet in the Indian context. This study can serve as a model for conducting similar kinds of studies in other developing nations.
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Saheed O. Ajayi, Natasha Lister, Jamiu Adetayo Dauda, Adekunle Oyegoke and Hafiz Alaka
Health and safety is an important issue in workplaces, and despite safety procedures becoming more strict, serious accidents are still happening within the UK construction sector…
Abstract
Purpose
Health and safety is an important issue in workplaces, and despite safety procedures becoming more strict, serious accidents are still happening within the UK construction sector. This demonstrates poor performance in the implementation of safety procedures on construction sites. One of the key challenges is the unwillingness of the site workforce, especially the subcontracted operatives, to adhere to safety provisions on construction sites. As such, this study investigates the strategies for enhancing safe behaviour amongst subcontracted operatives in the UK construction industry.
Design/methodology/approach
The study used exploratory sequential mixed method research, involving interviews and questionnaires as means of data collection, and thematic analysis, reliability analysis and exploratory factor analysis as methods of data analysis.
Findings
The study suggests that various carrot and stick measures are expected to be put in place as part of the strategies for enhancing safe behaviour amongst subcontracted operatives. These include adequate enforcement of safety practices by the management, operative engagement and motivation, commendation and rewards, site safety targets, leadership style and motivation.
Originality/value
Application of the suggested measures could enhance safety on construction sites, as it provides practical measures and solutions for inculcating safety behaviours amongst the site operatives who are most likely to be the victims of site accidents.
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Christiaan Lamprecht and Timothy C. Guetterman
This study aims to advance mixed methods as a research methodology in accounting through three research objectives: develop a typology of mixed methods research (MMR) features…
Abstract
Purpose
This study aims to advance mixed methods as a research methodology in accounting through three research objectives: develop a typology of mixed methods research (MMR) features from current literature, analyse accounting papers published in two leading South African journals against these features, and offer recommendations for best practice going forward.
Design/methodology/approach
This paper follows five elements for a MMR review study: identify the methodological aim and choice of discipline; identify the relevant accounting MMR literature and collect the data; develop a codebook and analysis procedures to assess the reviewed papers against; report on the MMR findings; and discuss the findings and make recommendations.
Findings
The use of MMR as a methodological approach is increasing; however, in many instances published papers revealed limited methodological detail. Furthermore, most accounting MMR studies use a convergent MMR design, with data collected qualitatively using interviews/focus groups and quantitatively using questionnaires. Finally, accounting education studies is the topic within accounting research that mostly use MMR.
Research limitations/implications
The study is limited to a five-year period and the prevalence of applicable MMR articles during that period in two journals.
Practical implications
This paper presents advantages of using MMR in accounting studies and offer recommendations for best practice to answer the complex accounting research questions of today.
Originality/value
This study is the first systematic examination of how mixed methods is used in accountancy research as reflected in South African journals.
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Seyed Mohsen Mirsadri, Frédérique Bardinet-Evraert and Serge Evraert
The purpose of this study is to examine the proper structure for the integrated reporting of hi-tech knowledge-based organizations (KBOs); in particular, the authors evaluate the…
Abstract
Purpose
The purpose of this study is to examine the proper structure for the integrated reporting of hi-tech knowledge-based organizations (KBOs); in particular, the authors evaluate the appropriateness of the concept and elements of integrated reporting for hi-tech KBOs.
Design/methodology/approach
The study uses an exploratory sequential mixed-method approach, including an initial qualitative case study, then an instrument development phase (Delphi), and finally, a quantitative survey.
Findings
The resulting analysis concluded that hi-tech KBOs have the potential to prepare a simplified, integrated report. The organization overview, governance, business model, strategies and resource allocation, performance, opportunities and risks are the content elements relevant to be included in the hi-tech KBOs annual report. However, the organization’s future outlook is not confirmed to be included. Due to liability and competitive concerns, organizations do not provide targets, forecasts, projections or even scenarios.
Research limitations/implications
Focus on a single country and a small sample of interviewees participated.
Practical implications
This paper concludes that the existing integrated reporting framework is useful for different types of organizations, but with some modifications. In addition, it analyzes how directors of Iranian hi-tech KBOs perceive and value content elements of integrated reporting.
Social implications
This paper suggests that the fulfillment of corporate transparency for Iranian hi-tech KBOs can be achieved by the policymaker’s support on integrated reporting.
Originality/value
Iran is swiftly moving toward a knowledge-based economy, and hi-tech KBOs will become the powerhouse of the economy. It is important to understand how managers of Iranian hi-tech KBOs perceive and value integrated reporting. The previous practical studies are not focused on Iranian firms and the impacts of integrated reporting on hi-tech KBOs and its implementation and effectiveness had not been studied before.
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The purpose of this paper is to explore and identify the contextual quality management practices (QMP) and to empirically examine their underlying dimensions and its direct…
Abstract
Purpose
The purpose of this paper is to explore and identify the contextual quality management practices (QMP) and to empirically examine their underlying dimensions and its direct influence or association with performance in context to Indian IT enabled service small- and mid-size enterprises (SMEs).
Design/methodology/approach
The methodology adopted in this study is sequential exploratory mixed method approach. This study adopts two stage processes of capturing data, first identifying critical QMP/indicators as obtained from review of literature, followed by in-depth interview based on semi-structured questionnaire from sample of 20 select service SMEs. Based on comprehensive compilation of literature as well as through in-depth interview 21 QMP have been identified. Structured instrument has been developed taking measures as identified. The QMP relevant to SMEs have been derived from Kaynak (2003), Samat et al. (2006), Salaheldin (2009), Kim et al. (2012) and Talib et al. (2013b). The research instrument developed was customised and adapted to the background of Indian IT enabled service SMEs. Similarly for measuring quality performance five items have been identified from previous literature. Five-point Likert scale ranging from “5=strongly agree” to “1=strongly disagree” is used to show the agreement of the respondents. Exploratory factor analysis has been deployed to identify underlying dimensions of QMP. Thereafter, linear regression modelling has been done to better understand the relationships between QMP and quality performance.
Findings
A three-factor solution has been obtained and the individual practices could be reconfigured into three dimensions, namely, organisational management, capacity management and quality documentation and security management (QDSM). The findings reflect that strength of Indian IT enabled service SMEs pertaining to quality implementation lie with customer focus, training and service-level management (SLM). Regression analysis shows that all three factor dimensions are positively influencing quality performance. The predictor score of three factor dimensions clearly reflects that Indian SMEs in service sectors have been focusing more on organisational culture and QDSM. The overall findings resemble very interesting insights which gives indication of unstructured pattern of approach. Keeping in view the pattern of practices it can be predicted that Indian digital SMEs are not practicing continuous improvement. It could be inferred that Indian IT enabled service SMEs approach is non-continuous in nature.
Research limitations/implications
Further analysis may be needed to measure the construct using confirmatory factor analysis (CFA). The research paper is limited by including only six service sub-sectors which may not be adequate to generalise the results for the entire IT enabled/digital service SMEs within India. The same study can be extended by incorporating more quality management (QM) variables and other contextual factors within the organisation and by involving other service sector SMEs. Future research could be done by incorporating multi-contingency framework and moreover researchers may deploy other sophisticated tools and techniques to investigate how individual QMP are interrelated and its influence on performance by means of linkage research. The conceptual model developed can be validated by incorporating other service sector SMEs by deploying CFA and structural modelling.
Practical implications
This study could be beneficial to entrepreneurs and managers of start-ups and other service industries towards understanding improvement and changing their implementation approach. The theoretically grounded conceptual framework developed could provide entrepreneurial insights to new service managers and entrepreneurs who can better allocate their scarce resources to build quality and scalability effectively.
Originality/value
This study adds to the literature in identifying and showing importance of QMP in Indian IT enabled service SMEs. This choice is appropriate for this study as no prior research has been found to be conducted on this particular sector from Indian context, especially from service SMEs point of view. This research contributes in identifying new QMP (i.e. service reporting; content management; SLM and information and security management). Overall, the results of this study contribute towards advancing the understanding of the dimensionality of QM. To the best of the authors’ knowledge, this study is the first study being undertaken in context to Indian IT enabled service SMEs and is believed that the study provides valuable knowledge from the perspective of QM issues pertaining to Indian service firms.
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Andrew Ebekozien, Abdul-Rashid Abdul-Aziz and Mastura Jaafar
Malaysia's open registration system (ORS) scheme, which began in 1997, was established as part of prevention mechanism by the Ministry of Housing and Local Government to plug the…
Abstract
Purpose
Malaysia's open registration system (ORS) scheme, which began in 1997, was established as part of prevention mechanism by the Ministry of Housing and Local Government to plug the leakage in the low-cost housing (LCH) allocation process. After two decades, ineligible persons still secure LCH to the detriment of the Malaysian low-income earners (LIEs) house-buyers/rentals. This paper explored the LCH computerised ORS for LIEs and proffered policy solutions to improve the scheme.
Design/methodology/approach
The data were collected via unexplored exploratory sequential mixed methods approach that engaged 25 well-informed participants and the ‘quantilised findings’, validated by the Malaysian LCH policymakers.
Findings
This paper found that there is weak compliance to computerised ORS, which is pronounced in states with relaxed eligibility clearance. Also, it was found that under-declaration of income evident in states where there is relaxed verification and lack of data sharing between states and with federal governments, among others, are the root cause of weak compliance to computerised ORS.
Research limitations/implications
This paper is limited to unravelling the encumbrances in the low-cost housing computerised open registration system in Malaysia's major cities. Future research is needed to use relevant information to access the level of enforcement of the computerised open registration system across the states of Malaysia.
Practical implications
This paper recommended that LCH computerised ORS should be devoid of party favouritism, state government should establish functional LCH computerised ORS, and the state and federal governments, should embrace cooperative federalism. Also, applicants should be subjected to the Central Credit Reference Information System check, and culprits should be referred to the Malaysian Anti-Corruption Commission. This paper provides salutary lessons on how to improve the scheme with a view to achieving the Sustainable Development Goals regarding housing in 2030.
Originality/value
This paper demonstrates that the low-cost housing computerised open registration system in Malaysia is yet to be implemented across the states.
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