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Book part
Publication date: 2 September 2019

Verena E. Wieser, Andrea Hemetsberger and Marius K. Luedicke

Whenever the news media feature brand-related moral struggles over issues such as ethicality, fairness, or sustainability, brands often find themselves in the position of…

Abstract

Whenever the news media feature brand-related moral struggles over issues such as ethicality, fairness, or sustainability, brands often find themselves in the position of the culprit. However, brands may also take the opposite position, that of a moral entrepreneur who proactively raises and addresses moral issues that matter to society. In this chapter, the authors present a case study of the Austrian shoe manufacturer Waldviertler, which staged a protest campaign against Austria’s financial market authorities in the wake of the authorities demanding that the company closes its alternative (and illegal) consumer investment model after 10 years of operation. In response to this demand, the company organized protest marches, online petitions, and press conferences to reclaim the moral high ground for its financing model as a way out of the crunch following the global credit crisis and as a way to fight unfair administrative burdens. The authors present an interpretive analysis of brand communication material and media coverage that reveals how this brand used protest rhetoric on three levels – logos, ethos, and pathos – to reverse moral standards, to embody a rebel ethos, and to cultivate moral indignation. The authors also show how the media responded to protest rhetoric both with thematic coverage of context, trends, and general evidence, and with episodic coverage focusing on dramatic actions and the company owner’s charisma. The authors close with a discussion of how protestainment, the stylization of a leader figure, and marketplace sentiments can ensure sustained media coverage of moral struggles.

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Book part
Publication date: 2 September 2019

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The Contested Moralities of Markets
Type: Book
ISBN: 978-1-78769-120-9

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Book part
Publication date: 11 August 2014

Lara Lengel and Victoria Ann Newsom

To examine how social media restrict and recreate messages within current interactionist scripts in the Middle East and North Africa (MENA), this study applies a framework…

Abstract

To examine how social media restrict and recreate messages within current interactionist scripts in the Middle East and North Africa (MENA), this study applies a framework of digital reflexivity highlighting stages of information flow. It applies the symbolic interaction concept of emotional events to analyze the self-immolation of Mohamed Bouazizi and the role of social media in disseminating Bouazizi’s act as one catalyst of the MENA citizen uprisings. The role of social media in the “Arab Spring” merits investigation because social media provide opportunities to examine shifting identities, interactions, and actions of citizen activists in the MENA uprisings. This study is important and timely because little symbolic interactionist scholarship exists on MENA identities and social movements, or on crowd interaction and activism outside the West. The nuanced nature of MENA political activism and complex processes of the development of activists’ “mutable” selves (Zurcher, 1977) are fluid and resistant to symbolically defined social roles, interactionist scripts and reflexivity, and public communication practices in a MENA under political and social transition.

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Symbolic Interaction and New Social Media
Type: Book
ISBN: 978-1-78350-933-1

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Article
Publication date: 19 November 2018

Mark Pearcy and Jeremiah Clabough

Contemporary American politics has been characterized by excessive, vitriolic rhetoric since the 2016 presidential victory of Donald Trump. However, Donald Trump’s brand…

Abstract

Purpose

Contemporary American politics has been characterized by excessive, vitriolic rhetoric since the 2016 presidential victory of Donald Trump. However, Donald Trump’s brand of politics is nothing new. He is the inheritor and latest proponent for a brand of American politics that utilizes demagogic rhetoric. The purpose of this paper is to provide an overview of demagoguery along with the traits of demagogic rhetoric. Two activities for the high school classroom are given that look at the demagogic rhetoric employed by Joseph McCarthy and George Wallace, two of the most infamous political demagogues of the twentieth century.

Design/methodology/approach

With the first activity, McCarthy’s “Enemies from Within Speech” is analyzed by breaking down the speech with Gustainis’ seven traits of demagoguery (1990). Similarly in the second activity, George Wallace’s inaugural address is examined with Gustainis’ seven traits of demagoguery, and then, the authors provide a series of activities that students can do to protest the demagogic rhetoric in Wallace’s inaugural address. Finally, an appendix is provided with additional speeches from American demagogues that social studies teachers can use to teach about elements of demagoguery.

Findings

In this paper, the authors provide an overview of demagoguery along with the traits of demagogic rhetoric. Two activities for the high school classroom are given that look at the demagogic rhetoric employed by Joseph McCarthy and George Wallace, two of the most infamous political demagogues of the twentieth century.

Originality/value

Contemporary American politics has been characterized by excessive, vitriolic rhetoric since the 2016 presidential victory of Donald Trump. However, Donald Trump’s brand of politics is nothing new. He is the inheritor and latest proponent for a brand of American politics that utilizes demagogic rhetoric. In this paper, the authors provide an overview of demagoguery along with the traits of demagogic rhetoric. Students need to be able to critically examine demagogic rhetoric to hold elected officials accountable for their words, actions and policies.

Details

Social Studies Research and Practice, vol. 13 no. 3
Type: Research Article
ISSN: 1933-5415

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Abstract

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Digital Protest and Activism in Public Education: Reactions to Neoliberal Restructuring in Israel
Type: Book
ISBN: 978-1-83867-105-1

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Book part
Publication date: 26 November 2014

Benny Furst

The purpose of this study is to serve a political-cultural perspective on the environmental movement in Israel through an examination of the organizations’ impact on the…

Abstract

The purpose of this study is to serve a political-cultural perspective on the environmental movement in Israel through an examination of the organizations’ impact on the shaping of geographic space, the political system, and the general culture. The practical expression of political cultures is examined through an analysis of prominent organizations’ activism as manifested in seven representative environmental campaigns waged over the last four decades. The study is qualitative in nature, and as such is based on in-depth interviews with numerous actors from the environmental arena – institutions, NGOs, the business sector, and academia. The originality of the study is to deeper the cultural aspects of the phenomenon.

Some of the findings regarding the effectiveness of the environmental campaigns are showing that there is significant gap between the political system and the civil society in Israel, relating the environmental issue as a whole: while the first still see it as a marginal sector, the Israeli public and local leadership has made a change in the attitude toward environmental issues. This cultural gap is due to the difference in cultural values, between the local and national level.

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Occupy the Earth: Global Environmental Movements
Type: Book
ISBN: 978-1-78350-697-2

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Article
Publication date: 5 June 2019

John H. Bickford and Jeremiah Clabough

White nationalist groups have recently been at the forefront of American sociopolitical life, as demonstrated by the events in Charlottesville, Virginia in 2017. The…

Abstract

Purpose

White nationalist groups have recently been at the forefront of American sociopolitical life, as demonstrated by the events in Charlottesville, Virginia in 2017. The purpose of this paper is to explore the historical roots and various waves of the Ku Klux Klan (KKK).

Design/methodology/approach

This paper offers high school teachers age-appropriate, evocative texts and disciplinary-specific, engaging tasks organized in a guided inquiry on the KKK, America’s most prominent hate organization.

Findings

Students are positioned to utilize newly-constructed understandings to take informed action on the local, state and national level.

Originality/value

Recently-published research has explored late-nineteenth century and early-twentieth century manifestations of the Klan, but not mid-twentieth and twenty-first century outbursts.

Details

Social Studies Research and Practice, vol. 14 no. 1
Type: Research Article
ISSN: 1933-5415

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Expert briefing
Publication date: 26 April 2021

Whitsun Reef lies in waters Manila claims as its exclusive economic zone (EEZ). China’s move met with an unexpectedly strong response from Manila, combining strong rhetoric

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DOI: 10.1108/OXAN-DB261070

ISSN: 2633-304X

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Geographic
Topical
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Crises and Popular Dissent
Type: Book
ISBN: 978-1-80043-362-5

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Book part
Publication date: 2 September 2019

Abstract

Details

The Contested Moralities of Markets
Type: Book
ISBN: 978-1-78769-120-9

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