(2019), "Prelims", Schiller-Merkens, S. and Balsiger, P. (Ed.) The Contested Moralities of Markets (Research in the Sociology of Organizations, Vol. 63), Emerald Publishing Limited, Bingley, pp. i-xi. https://doi.org/10.1108/S0733-558X20190000063002
Emerald Publishing Limited
Copyright © 2019 Emerald Publishing Limited
Half Title Page
THE CONTESTED MORALITIES OF MARKETS
RESEARCH IN THE SOCIOLOGY OF ORGANIZATIONS
Series Editor: Michael Lounsbury
|Volume 38:||Configurational Theory and Methods in Organizational Research|
|Volume 39a:||Institutional Logics in Action, Part A|
|Volume 39b:||Institutional Logics in Action, Part B|
|Volume 40:||Contemporary Perspectives on Organizational Social Networks|
|Volume 41:||Religion and Organization Theory|
|Volume 42:||Organizational Transformation and Scientific Change: The Impact of Institutional Restructuring on Universities and Intellectual Innovation|
|Volume 43:||Elites on Trial|
|Volume 44:||Institutions and Ideals: Philip Selznick’s Legacy for Organizational Studies|
|Volume 45:||Towards a Comparative Institutionalism: Forms, Dynamics and Logics Across the Organizational Fields of Health and Higher Education|
|Volume 46:||The University Under Pressure|
|Volume 47:||The Structuring of Work in Organizations|
|Volume 48A:||How Institutions Matter!|
|Volume 48B:||How Institutions Matter!|
|Volume 49:||Multinational Corporations and Organization Theory: Post Millennium Perspectives|
|Volume 51:||Categories, Categorization and Categorizing: Category Studies in Sociology, Organizations and Strategy at the Crossroads|
|Volume 52:||Justification, Evaluation and Critique in the Study of Organizations: Contributions from French Pragmatist Sociology|
|Volume 53:||Structure, Content and Meaning of Organizational Networks: Extending Network Thinking|
|Volume 54A:||Multimodality, Meaning, and Institutions|
|Volume 54B:||Multimodality, Meaning, and Institutions|
|Volume 55:||Social Movements, Stakeholders and Non-Market Strategy|
|Volume 56:||Social Movements, Stakeholders and Non-Market Strategy|
|Volume 57:||Toward Permeable Boundaries of Organizations?|
|Volume 58:||Agents, Actors, Actorhood: Institutional Perspectives on the Nature of Agency, Action, and Authority|
|Volume 59:||The Production of Managerial Knowledge and Organizational Theory:||New Approaches to Writing, Producing and Consuming Theory|
|Volume 60:||Race, Organizations, and the Organizing Process|
|Volume 61:||Routine Dynamics in Action|
|Volume 62:||Thinking Infrastructures|
RESEARCH IN THE SOCIOLOGY OF ORGANIZATIONS VOLUME 63
THE CONTESTED MORALITIES OF MARKETS
Witten/Herdecke University, Germany
University of Neuchâtel, Switzerland
United Kingdom – North America – Japan – India – Malaysia – China
Emerald Publishing Limited
Howard House, Wagon Lane, Bingley BD16 1WA, UK
First edition 2019
Copyright © 2019 Emerald Publishing Limited
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British Library Cataloguing in Publication Data
A catalogue record for this book is available from the British Library
ISBN: 978-1-78769-120-9 (Print)
ISBN: 978-1-78769-119-3 (Online)
ISBN: 978-1-78769-121-6 (Epub)
ISSN: 0733-558X (Series)
|List of Figures and Tables||vii|
|About the Contributors||ix|
|PART I INTRODUCTION|
|Chapter 1 Moral Struggles in and around Markets|
|Philip Balsiger and Simone Schiller-Merkens||3|
|PART II EMPIRICAL STUDIES|
|SECTION A STRUGGLES AROUND MORALLY CONTESTED MARKETS|
|Chapter 2 Contested Markets: Morality, Market Devices and Vulnerable Population|
|Philippe Steiner and Marie Trespeuch||31|
|Chapter 3 Relational Work as a Market Device: An Analysis of the Contested “Voluntary” Carbon Offset Market|
|Chapter 4 “This Market Changed My Life”: Aspirations and Morality in Markets for Counterfeits|
|SECTION B COPING WITH MORAL STRUGGLES IN MORAL(IZED) MARKETS|
|Chapter 5 The Moralization of Labor: Establishing the Social Responsibility of Employers for Disabled Workers|
|Eva Nadai and Alan Canonica||87|
|Chapter 6 Playing the Double Game: How Ecopreneurs Cope with Opposing Field Logics in Moralized Markets|
|Chapter 7 Ethical Banks Between Moral Self-commitment and Economic Expansion|
|Sarah Lenz and Sighard Neckel||127|
|SECTION C MORAL ENTREPRENEURSHIP AND MORAL STRUGGLES IN THE MARKET FIELD|
|Chapter 8 Protest Rhetoric’s Appeal: How Brands as Moral Entrepreneurs Recruit the Media into Moral Struggles|
|Verena E. Wieser, Andrea Hemetsberger and Marius K. Luedicke||151|
|Chapter 9 Activists as Moral Entrepreneurs: How Shareholder Activists Brought Active Ownership to Switzerland|
|Daniel Waeger and Sébastien Mena||167|
|Chapter 10 Contesting the Digital Economy: Struggles over Uber in Poland|
|PART III CONCLUSION|
|Chapter 11 Reflections|
List of Figures and Tables
|Fig. 9.1||Political Process Model for Moralization of Economy||170|
|Table 6.1||Overview of Strategies for Coping with Competing Institutional Logics||110|
|Table 8.1||Data Pool for Our Protest Rhetoric and Protest Mediation Analysis||157|
About the Contributors
Patrik Aspers holds the chair of sociology at University of St. Gallen, Switzerland. His main interest is in sociological theory, phenomenology and economic sociology, especially markets. He is the author of several books, including, Orderly Fashion, A Sociology of Markets (Princeton University Press, 2010), and Markets (Polity Press, 2011). He is currently working on uncertainty reduction.
Philip Balsiger is Assistant Professor of Economic Sociology at the University of Neuchâtel, Switzerland. His work analyzes the moral embeddedness of contemporary markets, including the struggles around the institutional and cultural order of markets, the emergence of moral categories in markets, and ethical consumption. He is the author of The Fight for Ethical Fashion (2016) and has published papers in journals such as European Journal of Sociology, Business & Society, and Journal of Consumer Culture.
Alan Canonica holds a PhD in history from the University of Basel, Switzerland. He is a research associate at the School of Social Work of the Lucerne University of Applied Sciences and Arts, Switzerland. His main areas of research are sociological and historical perspectives on the welfare system. He especially focuses on unemployment, poverty, and disability.
Matías Dewey is a Sociologist and Senior Researcher in the project area on the sociology of illegal markets at the Max Planck Institute for the Study of Societies in Cologne, Germany. His research is centered on economic sociology, illegal markets, social theory, and qualitative research. Together with Jens Beckert, he edited The Architecture of Illegal Markets: Towards an Economic Sociology of Illegality in the Economy (Oxford University Press, 2017). His articles appear in Socio-Economic Review, Current Sociology, Latin American Research Review, and Journal of Latin American Studies.
Andrea Hemetsberger is a Professor of Branding, Head of Department of Strategic Management, Marketing & Tourism, and Speaker of the Research Platform Organizations & Society at the University of Innsbruck, Austria. Her research focuses on branding, interpretive consumer research, social media, and open source, and has been published in Organization Studies, Journal of Business Research, Journal of Marketing Management, Management Learning, and the Journal of Macromarketing, among others.
Sarah Lenz, Dr. Phil., University of Basel, Switzerland. Her areas of research are economic sociology, social inequality, and sociology of digitization. Her latest publications include Ethische Geldinstitute. Normative Orientierungen und Kritik im Bankenwesen. Wiesbaden: VS (Wirtschaft + Gesellschaft), 2018. Kulturwandel im Geldgeschäft? Potenziale einer ethischen Selbsterneuerung im Banken- und Finanzwesen (with S. Neckel und C. Czingon), in: Kölner Zeitschrift für Soziologie und Sozialpsychologie, 2018, 70(1): 287–316.
Marius K. Luedicke is a Reader in marketing at Cass Business School, City, University of London, UK. His research explores dynamics of consumer culture and brands with a particular focus on consumer conflict and moralism. His work has been published in journals such as Consumption Markets and Culture, Long Range Planning, Psychology & Marketing, and the Journal of Consumer Research, of which he is also an Editorial Review Board Member. His research has been discussed in various international media including the New York Times, Huffington Post, the Guardian, and Wired.
Sébastien Mena, Cass Business School, City, University of London, UK. Sébastien is interested in change and stability in the interactions between business and society, around issues of corporate responsibility and sustainability. His research has appeared in Academy of Management Review, Human Relations, and Journal of Management Studies, among others.
Eva Nadai is a Professor at the School of Social Work of the University of Applied Sciences Northwestern Switzerland. Her ethnographic research focuses on social policy in the field of unemployment and welfare. She is currently directing a research project on the constitution of the employability of unskilled workers as a practical accomplishment between employers, labor market intermediaries, and workers/jobseekers.
Sighard Neckel is a Professor of Sociology and Social Change, University of Hamburg, Germany. His research focus on economic sociology, social inequality, sociology of emotions, and social theory. His latest publications include Die globale Finanzklasse, 2018 (with L. Hofstätter and M. Hohmann); The Sustainability Society: A Sociological Perspective, in: Culture, Practice & Europeanization, 2017, 2(2); Burnout, Fatigue, Exhaustion: Interdisciplinary Perspectives, 2017 (with A. K. Schaffner and G. Wagner).
Simone Schiller-Merkens is a Senior Researcher at Witten/Herdecke University, Germany. She is interested in the relationship between broader societal changes - such as moralization or the current turn towards postcapitalism and degrowth - and the organizing of fields and organizations. Drawing on organization studies and social movement theories, she has looked into the role of social movements for the rise of a moral market and the self-categorization of moral entrepreneurs. Her research has appeared in the Scandinavian Journal of Management, Historical Social Research, and Schmalenbach Business Review.
Marcin Serafin is the Head of the Max Planck Partner Group for the Sociology of Economic Life at the Institute of Philosophy and Sociology of the Polish Academy of Sciences. His research interests include temporal order of markets and digital platforms. He has published in European Journal of Sociology and Sociological Theory.
Philippe Steiner is a Professor of Sociology at Sorbonne-université/GEMASS. His recent research is devoted to organ transplantation (La transplantation d’organes, Paris, Gallimard 2010), the relation between markets and morals (Marchés contestés, with M. Trespeuch, Toulouse, Presses universitaires du Mirail, 2015 and Calculation and Morality, Oxford University Press, 2019).
Lisa Suckert is a Senior Researcher at the Max Planck Institute for the Study of Societies, Germany. Her main research interests are economic sociology, sociology of time, sociological theory, organization sociology, and research on capitalism. She currently investigates the dynamics of future expectations in moments of economic and political crisis.
Marie Trespeuch (GEMASS/Sorbonne Université, France), is a Sociologist of Economics. Her works deal with digital transformations of the markets, and the relations between economic activities and moral issues. She has recently published Marchés contestés. Quand le marché rencontre la morale, with Ph. Steiner (2015), and different articles on collaborative consumption.
Alice Valiergue has a PhD from Sciences Po, Paris, where she worked at the Center for the Sociology of Organizations. Her research applies economic sociology, with a particular interest for the functioning of contested markets. During her doctoral research, she has conducted empirical work on the so called “voluntary” carbon offset market.
Daniel Waeger is an Assistant Professor at Wilfrid Laurier University, Waterloo, Canada. Her studies how organizations interact with their external environment with a focus on corporate responsibility and corporate governance. He has published in the Academy of Management Journal, Academy of Management Review, and Journal of Management Studies, among others.
Verena E. Wieser is an Assistant Professor of Branding at the University of Innsbruck, Austria. Her research investigates cultural branding dynamics around brands that position themselves as moral protagonists, or meet hostility in the marketplace. Her work has been published in the Journal of Business Research, the Advances of Consumer Research, and Research in Consumer Behavior, among others.
- Part I: Introduction
- Chapter 1: Moral Struggles in and Around Markets
- Part II: Empirical Studies
- Section A: Struggles Around Morally Contested Markets
- Chapter 2: Contested Markets: Morality, Market Devices, and Vulnerable Populations
- Chapter 3: Relational Work as a Market Device: An Analysis of the Contested “Voluntary” Carbon Offset Market
- Chapter 4: “This Market Changed my Life”: Aspirations and Morality in Markets for Counterfeits
- Section B: Coping with Moral Struggles in Moral(ized) Markets
- Chapter 5: The Moralization of Labor: Establishing the Social Responsibility of Employers for Disabled Workers
- Chapter 6: Playing the Double Game: How Ecopreneurs Cope with Opposing Field Logics in Moralized Markets
- Chapter 7: Ethical Banks between Moral Self-commitment and Economic Expansion
- Section C: Moral Entrepreneurship and Moral Struggles in the Market Field
- Chapter 8: Protest Rhetoric’s Appeal: How Brands as Moral Entrepreneurs Recruit the Media into Moral Struggles
- Chapter 9: Activists as Moral Entrepreneurs: How Shareholder Activists Brought Active Ownership to Switzerland
- Chapter 10: Contesting the Digital Economy: Struggles Over Uber in Poland
- Part III: Conclusion
- Chapter 11: Reflections