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Article
Publication date: 1 June 2002

Jie Yang and Liming Yu

Today’s knowledge economy era is characterized by short product life‐cycles, dynamic customer requirements and complex business processes, knowledge management (KM) is…

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4166

Abstract

Today’s knowledge economy era is characterized by short product life‐cycles, dynamic customer requirements and complex business processes, knowledge management (KM) is becoming the pivot of new product development. In this article, the interactions between five activities of KM and new product development process are discussed in detail. Then, a novel concept – electronic new product development (E‐NPD) is put forward. E‐NPD is defined as the convergence of customer relationship, business processes, enterprise IT applications, and knowledge management system necessary to perform continuous innovation through new business model in the new knowledge‐based economy. Based on a case study in the high‐tech industry, we demonstrate that the convergence of KM and new product development have greatly enhanced the efficiency of new product development, accordingly led to the success of new product. In the end, it is concluded that competence of NPD is from KM by describing the E‐NPD structure as an organism.

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Industrial Management & Data Systems, vol. 102 no. 4
Type: Research Article
ISSN: 0263-5577

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Book part
Publication date: 29 March 2016

Marc Wouters, Susana Morales, Sven Grollmuss and Michael Scheer

The paper provides an overview of research published in the innovation and operations management (IOM) literature on 15 methods for cost management in new product

Abstract

Purpose

The paper provides an overview of research published in the innovation and operations management (IOM) literature on 15 methods for cost management in new product development, and it provides a comparison to an earlier review of the management accounting (MA) literature (Wouters & Morales, 2014).

Methodology/approach

This structured literature search covers papers published in 23 journals in IOM in the period 1990–2014.

Findings

The search yielded a sample of 208 unique papers with 275 results (one paper could refer to multiple cost management methods). The top 3 methods are modular design, component commonality, and product platforms, with 115 results (42%) together. In the MA literature, these three methods accounted for 29%, but target costing was the most researched cost management method by far (26%). Simulation is the most frequently used research method in the IOM literature, whereas this was averagely used in the MA literature; qualitative studies were the most frequently used research method in the MA literature, whereas this was averagely used in the IOM literature. We found a lot of papers presenting practical approaches or decision models as a further development of a particular cost management method, which is a clear difference from the MA literature.

Research limitations/implications

This review focused on the same cost management methods, and future research could also consider other cost management methods which are likely to be more important in the IOM literature compared to the MA literature. Future research could also investigate innovative cost management practices in more detail through longitudinal case studies.

Originality/value

This review of research on methods for cost management published outside the MA literature provides an overview for MA researchers. It highlights key differences between both literatures in their research of the same cost management methods.

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Book part
Publication date: 8 April 2005

Petri Suomala

The essential investments in new product development (NPD) made by industrial companies entail effective management of NPD activities. In this context, performance…

Abstract

The essential investments in new product development (NPD) made by industrial companies entail effective management of NPD activities. In this context, performance measurement is one of the means that can be employed in the pursuit of effectiveness.

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Managing Product Innovation
Type: Book
ISBN: 978-1-84950-311-2

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Article
Publication date: 1 April 2014

Toni Ryynänen and Annaleena Hakatie

The aim of this paper is to investigate, in detail, an unsuccessful food development project that took place in 2008-2010. The case is studied from the viewpoint of an…

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3011

Abstract

Purpose

The aim of this paper is to investigate, in detail, an unsuccessful food development project that took place in 2008-2010. The case is studied from the viewpoint of an interpretive paradigm. This article concentrates on constructing the critical elements that led to a food development project failure. The plan was to have a traditional Finnish dish updated and introduced as a mass produced high-end convenience food. The project included new convenience food development, packaging design, consumer market research and a sensory study to back up the food product development on behalf of a newly established company. Theoretical grounds for the case are based on the new product development (NPD) research process in the food sector.

Design/methodology/approach

The method applied is an explorative single within-case study. The research data were mainly obtained from qualitative materials that ranged from marketing plans to case study field notes compiled by the researchers. Quantitative data were also obtained from various types of materials but to a lesser extent.

Findings

The results of the study show that the failure of new product development was connected to the factors identified in classic NPD research. In addition, five phenomena that contributed to product development failure were constructed: path-dependency; “information condensations”; the illusion of mutual knowledge and understanding; practices of problem definition; and window-of-opportunity effects. The results are presented in a form of analytical generalisation that can be applied, with certain restrictions, to other contexts for new food product development.

Originality/value

Failure rates of NPD have remained the same for the last 30 years in the food sector. Failed NPD projects can be valuable assets for the food industry when properly analysed. Examination of successful NPD projects has provided valuable lists of success factors, but knowledge on phenomena having an effect on NPD failure is needed.

Details

British Food Journal, vol. 116 no. 4
Type: Research Article
ISSN: 0007-070X

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Article
Publication date: 1 July 2014

Vinayak Kalluri and Rambabu Kodali

The purpose of this paper is to present a systematic review and analysis of existing research articles on new product development (NPD) published in the 12-year period…

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2508

Abstract

Purpose

The purpose of this paper is to present a systematic review and analysis of existing research articles on new product development (NPD) published in the 12-year period starting from 1998 to 2009.

Design/methodology/approach

To explore the articles related to NPD, four key words namely new product, product design, product development and product innovation were used in combination of title or abstract or keyword of the articles through several knowledge databases. The abstracts of journal papers were read and a decision as to whether article belongs to any NPD research issue or not was made. In total, 1,127 research articles were categorized systematically and then analyzed on various principal NPD information groups.

Findings

Analysis of selected articles led to a certain level of dispersion in the publication of NPD research in different journals. It is found that more attention needs to be on knowledge and creativity management, communication and information transfer in any NPD process.

Originality/value

By observing extended literature from authors reviewing articles from various journals, growth in research, and variety of topics covered in NPD, a broad systematic multi journal review of NPD literature is clearly overdue. The authors have developed a comprehensive listing of publications on NPD where they have classified the surveyed papers according to various principal NPD information groups like: published year, NPD research stream, type of organization studied (industrial/consumer/service), level of innovation (high/moderate/low), NPD focus on frameworks, performance perspective (success, failure or both), NPD research design (conceptual/empirical and qualitative/quantitative) and NPD relevant best practice element. Based on the classification scheme, the issues were analyzed from the system's perspective and their implications to NPD research.

Details

Benchmarking: An International Journal, vol. 21 no. 4
Type: Research Article
ISSN: 1463-5771

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Article
Publication date: 4 November 2014

Christopher Simms and Paul Trott

The purpose of this study is to: contribute to existing models of new product development (NPD) and provide new understanding of how a new product’s packaging is managed…

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2862

Abstract

Purpose

The purpose of this study is to: contribute to existing models of new product development (NPD) and provide new understanding of how a new product’s packaging is managed and integrated into the NPD process of fast-moving consumer goods (FMCG) firms and build on prior research, suggesting that firms lack a pipeline of new packaging innovations by uncovering the factors that influence this pipeline issue.

Design/methodology/approach

A grounded theory methodology was adopted. Research was conducted through a total of 37 interviews with key informants in the UK FMCG industry, packaging industry and associated firms.

Findings

Three distinct levels of packaging development were revealed: skin deep, body modification and format change. The emphasis within many firms is primarily on changes to packaging at the level of the label (skin deep) or aesthetic design (body modification), whilst technological and format changes are overlooked. The factors that contribute to the level at which development is undertaken are identified.

Research limitations/implications

Existing literature has largely examined packaging at the level of skin-deep and body modification. The development of new packaging technology has been overlooked. This study’s propositions guide the way forward for further research.

Practical implications

For firms, the development of new formats and genuine packaging innovation may be being overlooked. There is a need for them to re-examine their activities to ensure that they are addressing all three levels.

Originality/value

This theory-building study has generated a new typology which, alongside the unique framework, reveals the factors influencing the level of emphasis within firms.

Details

European Journal of Marketing, vol. 48 no. 11/12
Type: Research Article
ISSN: 0309-0566

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Article
Publication date: 5 October 2018

Tun-Chih Kou, Chang-Tang Chiang and Ai-Hsuan Chiang

Some studies have suggested that a supply chain augmented with information technology (IT) has a positive effect on performance in the marketplace. However, these studies…

Abstract

Purpose

Some studies have suggested that a supply chain augmented with information technology (IT) has a positive effect on performance in the marketplace. However, these studies have not explained how the IT-based supply chain achieves this superior performance. This study aims to reveal some of the mediating influences at play: the new product development (NPD) activities of product launch, product innovativeness and product development capability.

Design/methodology/approach

Taking the electronics manufacturer’s perspective, this study took a resource-based view to propose that NPD activities are affected by IT advancement and that IT-based supply chain architecture is a critical resource that ultimately affects new product performance. Thus study focuses on product launch, because this is the most expensive and risky stage of NPD; product innovativeness, because it plays a substantial role in achieving a competitive advantage; and product development capability, because it leads to superior product performance. A questionnaire was used to collect data from managers of projects, products and supply chains of computer and communication electronics manufacturers; 235 valid questionnaires were returned. These data were subsequently analyzed using a variety of statistical methods.

Findings

The results support that manufacturers’ IT resources enable them to enhance NPD activities effectively with their suppliers, and that NPD activities play a key role in moderating the relationship between IT-based supply chains and new product performance.

Originality/value

This paper provides an empirically tested model of how IT-based supply chain architecture can lead to superior new product performance through product lean launch, product innovativeness and product development capability.

Details

Journal of Business & Industrial Marketing, vol. 33 no. 7
Type: Research Article
ISSN: 0885-8624

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Article
Publication date: 21 August 2007

Pang‐Lo Liu and Chih‐Hung Tsai

High‐tech industries in Taiwan exist in an environment with diverse product requirements and intense cost reduction and information integration stress. They must develop…

Abstract

High‐tech industries in Taiwan exist in an environment with diverse product requirements and intense cost reduction and information integration stress. They must develop new operational directions to increase industry competitiveness. Therefore, Taiwan’s high‐tech industries must continue R&D and creativity, establish knowledge sharing mechanisms and improve new product development (NPD) performance. This research analyzed and explored the influences of knowledge management (KM) and knowledge sharing mechanisms introduced by Taiwan’s high‐tech industries on new product development performance. The relationship between knowledge management capabilities and NPD performance is studied. This research considers the intervening industry and corporate position variables. Taiwan’s high‐tech industries have gradually entered the era of IT region integration and application with competitive advantage creation based upon core techniques. The in‐depth study of knowledge management and knowledge sharing introduced by the high‐tech industry revealed double meanings in academic and practical applications. The research results showed the following: (1) the stronger the knowledge management capabilities of Taiwan’s high‐tech industries, the more significant the NPD performance. (2) The better the knowledge sharing mechanism in Taiwan’s high‐tech industries, the more significant the NPD performance. (3) Corporate scale is not necessarily the critical factor in NPD success and the influence of corporate scale on NPD performance did not show significant differences. (4) The stronger the degree of leading corporate techniques, the more significant the NPD performance.

Details

Asian Journal on Quality, vol. 8 no. 2
Type: Research Article
ISSN: 1598-2688

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Article
Publication date: 18 July 2008

George Chryssochoidis

The purpose of this paper is to provide empirical research evidence on the process innovations and the NPD (new product development) processes/practices adopted by the…

Abstract

Purpose

The purpose of this paper is to provide empirical research evidence on the process innovations and the NPD (new product development) processes/practices adopted by the food industry as well as their interface.

Design/methodology/approach

The study was conducted in the Greek food industry. A total of 44 companies that have developed new products were identified and personal interviews were conducted with company managers. Three different aspects of their innovativeness was investigated, namely the use of new raw ingredients/materials, new machinery and new controls. Questions were asked on the adoption of 33 different processes for the development of these new products and the importance attributed to these NPD processes/practices.

Findings

Firms in the food industry may operate on the basis of a U‐shaped process innovativeness. They employ either the same raw materials/ingredients with new equipment/machinery or new raw ingredients/materials with old equipment/machinery. New controls/procedures go together with new equipment/machinery. Increased process innovativeness is associated with only a small number of NPD processes/practices. These revolve around manufacturing and its preparation.

Research implications/limitations

The small number of identified innovations and the focus sector limit the results to the target sample.

Practical implications

The exact NPD processes used by the food industry and which of these are associated with increased process innovativeness, bear important implications for food industry managers and research.

Originality/value

The paper fills a gap regarding what is the nature of innovativeness in the Greek food industry, what new product development processes/practices are followed and which of these are associated with increased innovativeness. As such it provides further specialised evidence for the food sector across European countries.

Details

EuroMed Journal of Business, vol. 3 no. 2
Type: Research Article
ISSN: 1450-2194

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Article
Publication date: 13 March 2007

Jonathan D. Owens

The long‐term survival of a business often hinges on its ability to successfully introduce new products into the marketplace. These new products and their successful…

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2697

Abstract

Purpose

The long‐term survival of a business often hinges on its ability to successfully introduce new products into the marketplace. These new products and their successful development can be the lifeblood of a company. This paper aims to examine why product development delays occur in SMEs, the nature of these delays, and what can be done in order to avoid them.

Design/methodology/approach

This research is exploratory in nature and provides empirical support to several propositions found in the innovation management literature on the development of new products.

Findings

Various reasons for delays in new product development are found, including poor definition of product requirements, technological uncertainties, senior management support, lack of resources, and poor project management. Major concerns raised included management and organisational style, lack of attention to detail, limited support for innovation, lack of strategic thinking, and poor manufacturing capabilities.

Originality/value

The consistent development and introduction of new products that customers value can be an important criterion for business growth and prosperity. Suggestions to help accelerate the NPD process in SMEs are presented, including active and visible senior management commitment, early involvement of functional groups, the introduction of new work methods, early market/technical testing, and effective new product organisations.

Details

Management Decision, vol. 45 no. 2
Type: Research Article
ISSN: 0025-1747

Keywords

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