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Effects of IT-based supply chains on new product development activities and the performance of computer and communication electronics manufacturers

Tun-Chih Kou (Department of International Business, Ming Chuan University , Taipei, Taiwan)
Chang-Tang Chiang (Department of Information Management, Chinese Culture University , Taipei, Taiwan)
Ai-Hsuan Chiang (Department of International Business, Ming Chuan University , Taipei, Taiwan)

Journal of Business & Industrial Marketing

ISSN: 0885-8624

Article publication date: 5 October 2018

Issue publication date: 15 October 2018

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652

Abstract

Purpose

Some studies have suggested that a supply chain augmented with information technology (IT) has a positive effect on performance in the marketplace. However, these studies have not explained how the IT-based supply chain achieves this superior performance. This study aims to reveal some of the mediating influences at play: the new product development (NPD) activities of product launch, product innovativeness and product development capability.

Design/methodology/approach

Taking the electronics manufacturer’s perspective, this study took a resource-based view to propose that NPD activities are affected by IT advancement and that IT-based supply chain architecture is a critical resource that ultimately affects new product performance. Thus study focuses on product launch, because this is the most expensive and risky stage of NPD; product innovativeness, because it plays a substantial role in achieving a competitive advantage; and product development capability, because it leads to superior product performance. A questionnaire was used to collect data from managers of projects, products and supply chains of computer and communication electronics manufacturers; 235 valid questionnaires were returned. These data were subsequently analyzed using a variety of statistical methods.

Findings

The results support that manufacturers’ IT resources enable them to enhance NPD activities effectively with their suppliers, and that NPD activities play a key role in moderating the relationship between IT-based supply chains and new product performance.

Originality/value

This paper provides an empirically tested model of how IT-based supply chain architecture can lead to superior new product performance through product lean launch, product innovativeness and product development capability.

Keywords

Citation

Kou, T.-C., Chiang, C.-T. and Chiang, A.-H. (2018), "Effects of IT-based supply chains on new product development activities and the performance of computer and communication electronics manufacturers", Journal of Business & Industrial Marketing, Vol. 33 No. 7, pp. 869-882. https://doi.org/10.1108/JBIM-11-2016-0269

Publisher

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Emerald Publishing Limited

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