LIFE CYCLE PERSPECTIVE IN THE MEASUREMENT OF NEW PRODUCT DEVELOPMENT PERFORMANCE
ISBN: 978-0-76231-159-0, eISBN: 978-1-84950-311-2
Publication date: 8 April 2005
Abstract
The essential investments in new product development (NPD) made by industrial companies entail effective management of NPD activities. In this context, performance measurement is one of the means that can be employed in the pursuit of effectiveness.
Citation
Suomala, P. (2005), "LIFE CYCLE PERSPECTIVE IN THE MEASUREMENT OF NEW PRODUCT DEVELOPMENT PERFORMANCE", Woodside, A.G. (Ed.) Managing Product Innovation (Advances in Business Marketing and Purchasing, Vol. 13), Emerald Group Publishing Limited, Leeds, pp. 523-700. https://doi.org/10.1016/S1069-0964(04)13004-4
Publisher
:Emerald Group Publishing Limited
Copyright © 2004, Emerald Group Publishing Limited