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The purpose of this paper is to help in the establishment of the first fabrication laboratory (FabLab) in Tunisia. The FabLab movement offers many interesting opportunities through value creation, innovation, training and access to digital manufacturing technologies. A newly created FabLab should be well-positioned in terms of business model, purpose and management. The aim of this paper is to conduct a comparative analysis of FabLabs in developed countries (mainly in France and Luxembourg) and to provide recommendations on the possible development of a FabLab in Tunisia (FabLabENIT).

Twelve FabLabs were visited and experts from the makers movement were interviewed. Data from the visits and interviews were analysed using lexicometric tools. This methodology is based on three main steps: first, the identification and selection of panel of studied FabLabs interviews; second transcribing and coding for IRaMuTeQ software; and third, correspondence analysis.

The correspondence analysis determined five main factors of analysis that were interpreted using the most correlated words. The analysis of the correlation of the FabLabs and these five factors showed that FabLabENIT was strongly correlated with the third factor (interpreted as the organisation and structure factor). Recommendations for the purpose, local impact and methods were derived using the position of FabLabENIT in relation to the other factors.

This study highlighted five main topics that characterise FabLabs in developing countries before and after their creation. A second practical contribution of this paper is that it provides a framework for FabLab managers and founders to anticipate possible trajectories of evolution for their organisations, especially in an emerging country. Another contribution, both practical and methodological, is the demonstration of the use of textual interview analysis tools (mainly correspondence analysis) to determine the main practices and characteristics of a creative organisation, such as a FabLab.

One original feature of this paper is the topic of the study, especially in the current context of the COVID-19 outbreak, in which the FabLab movement provided interesting solutions that were designed and manufactured using digital manufacturing technologies. A second originality resides in the use of lexicometric techniques to analyse the information that was discussed during the interviews.

The present study is part of a joint effort to gain a holistic understanding of the consumption experience. This paper aims to understand the essence of the winery experience through a better characterisation of the latter because of the consumer value approach and to define the main cultural differences between the Old World and the New World in this respect.

The authors felt that netnography offered the most suitable qualitative method to capture the meaning of a winery experience in an international context. To this end, we collected 3,065 original tourist reviews for 35 wineries, written from January 2015 to June 2016.

The findings suggest that a winery experience is made up of the following values: “hedonic”, “economic”, “social” and “legacy”. In addition, the results indicate that social and legacy values are more important for the Old World, while the New World tends to put more emphasis on economic and hedonic values.

Wineries need to deliver experiences that encourage tourists to explore what their enterprise has to offer. Given the importance of the customer experience to trigger wine purchases and positive word-of-mouth to promote brand loyalty, the findings can help winery managers to adapt their services in consequence.

Few studies have applied a consumer value approach or used netnography to examine tourists’ experiences from a cross-cultural perspective.

The chapter analyses the uses made in the economic literature of the two modern names of the Paretian criterion: optimality and efficiency. Based on a large database of 10,000 EconLit referenced scientific publications, we use a lexicometric and historical approach to study the uses, instead of the meaning, of the Paretian Criterion. We prove that economists differentiate their use of optimality and efficiency and that since the 1970s, uses of Pareto-efficiency have gradually replaced those of Pareto-optimality. Our interpretation is that economists who use the Paretian criterion change the status of their analysis from normative to positive economics.

This paper aims to offer a multi-dimensional scale for measuring the concept of perceived unfairness of revenue management pricing (RMP) in the context of hospitality.

To develop a measurement scale for the perceived unfairness of RMP, the authors conducted a qualitative study using the critical incident technique to identify the key components of our measurement tool. They then collected two samples of quantitative data enabling them to have compelling evidence of the scale’s reliability and validity.

This research identified three dimensions of perceived unfairness of RMP in the context of hospitality: perceived normative deviation, perceived opacity and negative effects. The new scale proposed here is an alternative measurement instrument that could be useful for detecting and correcting some negative aspects of RMP.

This measurement scale will help hotel managers to detect potential feelings of unfairness in relation to the RMP policies. It might also be used within the framework of market analyses and pricing strategy plans. Finally, the results of this research show that transparency, fairness and ethics based pricing could help hotel managers increase their revenue-per-available-room during and post COVID-19 pandemic.

This research develops a complete measurement scale for perceived unfairness of RMP, including cognitive and affective dimensions. The richness of this scale will help hospitality companies effectively identify the indicators that denote perceived unfairness of RMP, making them better equipped to handle customer dissatisfaction.

The purpose of this study is, from the perspective of artisan entrepreneurship (AE), to understand how professional and higher education institutions, local authorities, local and cross-border cultural entities and tourism stakeholders perceive AE by collaborating in a network to develop innovative and sustainable strategies, using the Quintuple Helix innovation model.

Using a qualitative approach, 34 semi-structured interviews were carried out with organisations by emailing them a Google Form. The organisations interviewed were from the north-east of Portugal (Bragança, Miranda do Douro, Mogadouro, Vimioso and Vinhais) and the north of Spain (Zamora Province). The data collected was subjected to content and lexical analysis using the computerised lexical analysis software IRaMuTeQ.

AE is seen as the representation of a culture where traditional crafts are the identity of a region. The practical and political implications for decision makers in the Quintuple Helix can be seen in the definition of strategies and proposals that should leverage and define regional and cross-border policies, leveraging the need for networking to define concrete measures and programmes for support and training in entrepreneurship and AE, as well as the creation and/or standardisation of existing support networks.

To the best of the authors’ knowledge, this work is the first study to address and deal with the issue of AE by understanding how professional and higher education institutions, local authorities, local and cross-border cultural entities perceive AE and collaborate in a network to develop innovative and sustainable strategies, through the paradigm of the Quintuple Helix model. It also combines a content analysis and a lexical analysis using computerised lexical analysis software – IRaMuTeQ.

The aim of this study is, from the perspective of artisan entrepreneurship, to trace and analyse the artisan's profile in the sustainable development of low population density cross-border territories, using the quintuple helix innovation model.

Ten semi-structured interviews were conducted with cultural and traditional artisans to achieve the proposed objective using a qualitative approach. The artisans are from Northeast Portugal (Bragança, Miranda do Douro, Mogadouro, Vimioso and Vinhais) and Northern Spain (Province of Zamora). The interviews were conducted face-to-face between May and June 2022. The interviews were manually transcribed and subjected to content and lexical analyses using IRaMuTeQ software.

An artisan was identified as an enterprising individual whose marketed handicraft pieces transmit the values and teachings of his community. Innovation, technology, sustainability and circular economy in a family environment, where dedication, resilience, happiness and hard work transmit an identity that places the artisan and his artisan practice as the driving force for the enhancement and promotion of his territory, cultural heritage and identity.

This work is the first study to address and treat the issue of artisan entrepreneurship by analysing and defining the cultural-based and traditional artisan profile in a cross-border and low population density territorial context.

This review aims to synthesize the brand hate literature and suggest directions for future research on brand hate.

This study adopted an integrative literature review method to synthesize and assess the brand hate literature.

The synthesis showed that social identity theory, disidentification theory and duplex theory are prominently used in brand hate studies, and a larger portion of brand hate research was conducted in Western countries. Further, brand-related, self-congruity, personal factors, information influence and brand community influence are the major types of antecedents of brand hate which can produce soft or hard consequences. Lexicometric analysis showed causes of brand hate, consumers' negative emotional and behavioral outcomes and community anti-brand behavior as key themes of brand hate research.

The synthesis has followed predefined criteria for the inclusion research papers. Thus, the review is limited to articles that fulfilled the criteria for inclusion.

The finding will help marketers, specially brand managers, craft strategies to handle brand hate.

The brand hate literature is still developing and remains incoherent, suggesting that a synthesized review is needed. This study has systematically reviewed and synthesized the brand hate literature to study its development over time and proposes a framework which provides a comprehensive understanding of brand hate.

The purpose of this paper is to provide context and raise interest for the term hyperdocumentation in the context of document theory.

The origin of the term is established through etymology and bibliographical research. The term is contextualized with conceptual research on the nature of documents and the construction of social reality through documentation. Prominent uses of the term outside of traditional research on documents is investigated.

The authors describe what hyperdocumentation translates to in terms of experience as of today (the different types of hyperdocumentation). Comparison to the initial definition underlines a key issue: the absence of a social contract that would define hyperdocumentality.

This paper presents novel research on the term hyperdocumentation, including its origin before hypertext, its use outside of traditional document science and its implications for document theory.

The existing collaborative filtering algorithm may select an insufficiently representative customer as the neighbor of a target customer, which means that the performance in providing recommendations is not sufficiently accurate. This study aims to investigate the impact on recommendation performance of selecting influential and representative customers.

Some studies have shown that review helpfulness and consistency significantly affect purchase decision-making. Thus, this study focuses on customers who have written helpful and consistent reviews to select influential and representative neighbors. To achieve the purpose of this study, the authors apply a text-mining approach to analyze review helpfulness and consistency. In addition, they evaluate the performance of the proposed methodology using several real-world Amazon review data sets for experimental utility and reliability.

This study is the first to propose a methodology to investigate the effect of review consistency and helpfulness on recommendation performance. The experimental results confirmed that the recommendation performance was excellent when a neighbor was selected who wrote consistent or helpful reviews more than when neighbors were selected for all customers.

This study investigates the effect of review consistency and helpfulness on recommendation performance. Online review can enhance recommendation performance because it reflects the purchasing behavior of customers who consider reviews when purchasing items. The experimental results indicate that review helpfulness and consistency can enhance the performance of personalized recommendation services, increase customer satisfaction and increase confidence in a company.

E-commerce has become a key component of brand retail strategies since the advent of omni-channel distributions. Many researchers have investigated the strategic role of e-commerce, and some recent articles show the importance of exploring the impact of this distribution model on consumer behaviour. However, there is no study focusing on how visits to a website create expectations of the shop. Relying on the expectancy-value theory and the omni-channel literature, the purpose of this paper is to fill this gap by focusing on how the digital channel can create expectations for the physical channel.

This study is based on 24 semi-directive interviews with consumers, and all interviews included a browsing session on a real website. The methodology consists of both a thematic analysis of the interviews and a lexicographic analysis of the verbatim.

The findings reveal that direct online experience on a website will create beliefs about the physical stores of the same brand. These beliefs will, in turn, influence consumer attitudes towards the store. The study is the first to highlight such a link between channels and to explain in detail how this relationship arises.

The main contribution of this work includes showing the existence of a strong link between web-based and physical retail. From a managerial perspective, the study suggests that, from an omni-channel perspective, the design of the website impacts expectations towards the physical store in terms of its atmosphere, its location, its merchandising and even its level of crowding.