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The chapter analyzed the conditions and challenges of the innovation in Latin America, and the historical trend in its study in the framework of this handbook. The transformative and inclusive approach of the innovation was evidenced as the most significant ascendent trend in the region. Furthermore, this was identified as a breaking point of the linear individualism of the entrepreneurship and the innovation in Latin America due to this type of innovation that requires high levels of collaboration and strong institutional leaderships. It was highlighted that the major challenge of recovery in the region should be accompanied by a deep transformation in the quality of education because the systematic generation of innovation implies capabilities rather than wills. The chapter closes with a critical reflexion of the phenomenon, the new lines of research in the region, and its implications.

Purpose: The importance of creativity and innovation can’t be overstressed today. Especially in the context of volatility, uncertainty, complexity, and ambiguity (VUCA) world, firms cutting across businesses have to pay special attention to building a culture of creativity and innovation around business processes.

Design/Methodology/Approach: The study uses an extant literature review and practical cases to highlight the parameters required to build a culture of creativity and innovation in companies. These parameters lead to the development of the conceptual framework that can help firms sustain innovation even amidst a fast-changing business environment.

Findings: The findings suggest that focus on internal and external forces is required to keep up innovation efforts in the VUCA world. Being agile with a discrete focus on learning is essential to remain creative and innovative for business sustainability.

Research Limitations/Implications: The study is crucial for academicians, practitioners, and policy makers. It is expected to open new avenues of research for further contributing to the body of knowledge related to the field of creativity and innovation while expected to help society by bringing them more innovative products at pocket-friendly prices.

Originality/Value: The study is unique as it delineates the relationship between creativity and innovation in the context of the VUCA world. The research also offers an innovation framework that is a valuable addition to both fields of academia and corporate.

This chapter reports on the results of extensive research into the role of performance measurement and management control systems in increasing both incremental and breakthrough innovation in large organizations. It includes both business model and technology innovation and is based on extensive large sample survey research and field research with leading global corporations.

The research extends the common exploration/exploitation discussion and describes an “innovation paradox” where the factors that have led to many companies’ successes in achieving organizational excellence and profitability through cost savings and various incremental improvements are the same factors that have inhibited them from developing needed breakthroughs. The chapter also discusses how achieving breakthrough innovation is significantly different in top down versus bottom up organizational designs and systems. The critical role of management control and performance measurement systems is described.

The research provides a new model to achieve breakthrough innovation in large, established corporations. It provides a description and the details of a process – “the Startup Corporation” – that can be implemented in corporations to bring together the benefits of small startups with the benefits of large established companies that have significant resources, networks, and systems to achieve success. By combining these strengths, large established companies can succeed in achieving breakthroughs where they have often failed.

This research over two decades has provided new insights on the differences in the needed management control and performance measurement systems to succeed in breakthrough innovation in addition to the incremental innovation that is so common in large organizations.

This study focuses on the impact of green innovation on oil and gas firms’ performance in the MENA region from 2010 to 2020. Return on assets (ROA) was used to measure the financial performance of firms. However, green innovation was measured using two different scores, namely the environmental pillar and the innovation scores. Additionally, we introduced an oil price-moderated variable to examine its effect on the firm’s performance and the green innovation nexus. We collected data from the DataStream database. Regarding our empirical part, we use the generalized least squares method to carry out the analysis. Results showed a positive impact between green innovation scores and the firm’s performance in the MENA region. Also, we found that green innovation has a linear effect on firm performance. Finally, a negative, moderated effect of crude oil prices on green innovation and the firm’s financial performance nexus has been found.

Sisaye and Birnberg (2010a, 2010b) have described the extent and scope of the innovations dimensions as the degree to which learning has affected the organizational structures and processes of the organization. Within this framework, extent has been defined as the degree to which the innovation affects the organization's management accounting administrative structures, systems, and behaviors of members or units within the organization. Extent is synonymous with the two types of learning identified by Argyris and Schon (1978) discussed earlier. Thus, the learning in the extent dimension varies from a technical change within an existing system (single loop) to the adoption of an entirely new administrative system (double loop). While this continuum extends from technical changes that affect a single process or task to administrative changes that affect organization-wide systems and structures, we will treat them as though they are dichotomous. As indicated earlier (Chapter 2), extent is associated with two types of learning: single loop (technical change within an existing system, i.e., gradual-incremental) and double loop (the adoption of an entirely new system, i.e., radical-transformational) (Argyris & Schon, 1978, 1996).

Thixomolding® refers to a new technology to mold a magnesium alloy in elaborate forms. The actors that introduced this technology in the Netherlands first operated on a regional level. With the support of the Cyclic Innovation Model (CIM), the innovation system was able to evolve by developing new innovations, although initially Class 1 and 2 type of innovations. In the future, the Thixomolding® innovation system will compete on a European scale, and it is expected that products will be developed for many different industries.

This chapter concludes the book on cross-innovation between audiovisual media industries and three other sectors – education, health care and tourism. It emphasises, first, the importance of platformisation as a socio-economic and technological process in framing all cross-innovation processes. It highlights how the rather full platformisation of tourism has negatively affected the interest of the tourism industry small and medium-sized enterprises to cooperate with local media and gaming industries in search of new solutions. Relatedly it proposes a generic conflict between platformisation of specific fields and the health of thematic local cross-innovation systems involving media and creative sectors. It then discusses that the inherent fragmentation of the health and education sectors has not allowed their international platformisation, but constitutes challenges to innovators interested in international scalability. It also discusses the reasons why two publicly coordinated cross-innovation processes – one involving the use of virtual reality in health care and another using augmented reality – have given different results – one a relative success and the other not as of yet. At the end of the chapter final definitions of cross-innovation are offered and the operationalisation of the term and the associated conceptual approach are assessed.

This opening chapter sets the context for the following chapters by first providing a working definition of innovation. This definition distinguishes innovation from invention based on the fundamental principles of novelty and value creation. Importantly, value is introduced in the context of diverse impact rather than in the limited context of monetary worth. Furthermore, innovation is initially framed according to various forms, which include product and processes, and various degrees of impact, which range from radical disruption to incremental change. By distinguishing innovation from invention and outlining the diversity of innovative principles, this chapter provides a platform from which to explore innovation beyond the conventional focus on market-based practices within the scientific and technological domains.

This chapter examines the significance of green innovation and technologies for sustainable business in Asia, focussing on the issues and challenges confronted by contemporary sustainable business models. The concept of sustainable development is introduced, which seeks to minimize negative impacts on ecosystems and preserve the environment for future generations. This chapter's methodology entails a comprehensive review of existing literature and research on green innovation, green technology, and sustainable business models in Asia. The expansion of ‘green’ energy is directly proportional to the global demand for energy resources. Understanding how green innovation influences a company's capacity for sustainable development is essential for identifying the factors that influence sustainable business models and their economic consequences. Green innovation practices encompass a variety of factors, including government regulations, preferences, supplier competence, and consumer concerns. Green technologies, such as green human resource management (HRM) practices and green innovation practices, play a crucial role in attaining sustainable development by conserving energy, protecting the environment, and enhancing business efficiency. Businesses that adopt green innovation acquire a competitive edge and enhance their performance. This chapter emphasizes the importance of green innovation research and application for business stability in Asia, where sustainability and green concepts are acquiring momentum. Customer, government, and societal pressures further emphasize the significance of green innovation in businesses. For the success of ecological innovation practices, collaboration and knowledge-sharing among various stakeholders are crucial. The adoption of green innovation practices is influenced by external environmental impacts, stakeholder pressure, and organizational support. Green technology innovation, which concentrates on resource conservation, energy efficiency, and environmental protection, is crucial to the sustainability of a business. This chapter concludes by emphasizing the importance of business sustainability in achieving environmental and economic goals and assuring sustainable corporate development. Long-term success requires an understanding of the process of value creation, delivery, and capture within sustainable business models.

This study focuses on the relationship between innovation and customer equity drivers and the moderating effect of advertising appeals on this relationship. First, the authors divided innovation into incremental innovation and radical innovation, and explained the influences of each type of innovation on drivers of customer equity based on literature review. Second, the authors tested the conceptual model using structural equation modeling find out the effects of innovation. Third, the authors also tested the effect of advertising appeal using moderating regression. The results indicate that both incremental innovation and radical innovation can positively influence value equity, relationship equity, and brand equity. Functional advertising appeal is more useful than emotional advertising appeal for radical innovation. On the contrary, emotional advertising appeal is more useful than functional advertising appeal for incremental innovation.