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Article
Publication date: 11 September 2024

Veya Seekis, Zali Yager and Karlien Paas

Despite the online shopping trend, many women still prefer in-store experiences for trying on and buying clothes. The body positivity movement endorsed by many brands implies that…

Abstract

Purpose

Despite the online shopping trend, many women still prefer in-store experiences for trying on and buying clothes. The body positivity movement endorsed by many brands implies that all women, even those with lower body appreciation, should feel included in this setting. However, studies have yet to quantitatively explore the mediating role of women’s positive body image between clothing size and in-store experiences. To address this gap, this study examined the in-store experiences of 642 women from largely Western nations (Mage = 45.96, standard deviation (SD) = 9.31) who self-reported as straight-, mid- and plus-sizes and the mediating role of body appreciation.

Design/methodology/approach

Participants completed online questionnaires with measures including clothing size, body appreciation, in-store experiences and preferences for in-store changes.

Findings

Women of mid-size and plus-size were more likely than women of straight-size to report lower body appreciation, which led to a greater desire for guidance from staff about styles but less likelihood to approach them, higher discomfort going up a size and lower confidence trying on clothes. In contrast, straight-size women generally felt more comfortable and confident in-store clothes shopping. A direct link between clothing size and lower purchase intentions without in-store representation was found; however, body appreciation did not mediate this link. Preferences for in-store changes included better support from sales staff and more inclusive imagery.

Originality/value

This study indicates that in-store clothes shopping may not feel like retail therapy for women who identify as mid-size or plus-size and experience low body appreciation. It highlights the need for comprehensive reform within the fashion retail industry by prioritizing inclusivity through better staff support and in-store representation for all sizes.

Details

Journal of Fashion Marketing and Management: An International Journal, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1361-2026

Keywords

Open Access
Article
Publication date: 6 August 2024

Jianli Cong, Hang Zhang, Zilong Wei, Fei Yang, Zaitian Ke, Tao Lu, Rong Chen, Ping Wang and Zili Li

This study aimed to facilitate a rapid evaluation of track service status and vehicle ride comfort based on car body acceleration. Consequently, a low-cost, data-driven approach…

Abstract

Purpose

This study aimed to facilitate a rapid evaluation of track service status and vehicle ride comfort based on car body acceleration. Consequently, a low-cost, data-driven approach was proposed for analyzing speed-related acceleration limits in metro systems.

Design/methodology/approach

A portable sensing terminal was developed to realize easy and efficient detection of car body acceleration. Further, field measurements were performed on a 51.95-km metro line. Data from 272 metro sections were tested as a case study, and a quantile regression method was proposed to fit the control limits of the car body acceleration at different speeds using the measured data.

Findings

First, the frequency statistics of the measured data in the speed-acceleration dimension indicated that the car body acceleration was primarily concentrated within the constant speed stage, particularly at speeds of 15.4, 18.3, and 20.9 m/s. Second, resampling was performed according to the probability density distribution of car body acceleration for different speed domains to achieve data balance. Finally, combined with the traditional linear relationship between speed and acceleration, the statistical relationships between the speed and car body acceleration under different quantiles were determined. We concluded the lateral/vertical quantiles of 0.8989/0.9895, 0.9942/0.997, and 0.9998/0.993 as being excellent, good, and qualified control limits, respectively, for the lateral and vertical acceleration of the car body. In addition, regression lines for the speed-related acceleration limits at other quantiles (0.5, 0.75, 2s, and 3s) were obtained.

Originality/value

The proposed method is expected to serve as a reference for further studies on speed-related acceleration limits in rail transit systems.

Details

Railway Sciences, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2755-0907

Keywords

Article
Publication date: 15 August 2024

Hakan Cengiz and Ahmet Barin

The main purpose of this study is to investigate the mediating role of fashion clothing involvement in the relationship between body appreciation and maladaptive consumption…

Abstract

Purpose

The main purpose of this study is to investigate the mediating role of fashion clothing involvement in the relationship between body appreciation and maladaptive consumption, namely fashion-oriented impulse and compulsive buying. The second purpose of this study is to investigate if this mediation varies based on gender.

Design/methodology/approach

A quantitative approach was adopted in this study, and data were collected via Amazon Mechanical Turk from 255 consumers located in the U.S. aged 18 and above. The collected data were analyzed using the least partial square and multi-group analysis of the structural equation model.

Findings

The results revealed that the relationship between body appreciation and maladaptive consumption is established through fashion clothing involvement. Results also showed that the mediating role of fashion clothing involvement in this relationship does not significantly differ across gender.

Originality/value

This study reports the fully mediating role of fashion clothing involvement in the relationship between body appreciation and maladaptive consumption, highlighting the importance of studying positive body image in the context of fashion and consumption. While previous research findings indicate the negative consequences of negative body image, this research reveals that positive body image can also lead to negative outcomes through possible mediators. Furthermore, this study finds fashion clothing involvement does not differ in mediating the relationship between body appreciation and maladaptive consumption behavior based on gender.

Details

Journal of Fashion Marketing and Management: An International Journal, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1361-2026

Keywords

Article
Publication date: 14 August 2024

Athinodoros Chronis

This research aims to explore and theorize the role of embodied practices – orchestrated by service providers – in the social production of servicescapes. It is claimed that the…

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Abstract

Purpose

This research aims to explore and theorize the role of embodied practices – orchestrated by service providers – in the social production of servicescapes. It is claimed that the social character of the servicescape is shaped not only by narratives and materialities but also through the body. Bodily physical behaviors like physical movements in space, gestures, facial expressions, postures and tactile engagements with the surrounding materiality constitute a body language that conveys information and expresses meanings. In this kinetic capacity, the body becomes a building agent in the social constitution of the servicescape. As the author empirically demonstrates in the context of city tourism with diverse experiential opportunities, it is due to the body’s discriminatory orientation, walking, looking, pointing and acting in selective ways that the city emerges as a servicescape of particular kind.

Design/methodology/approach

Market-oriented ethnography was conducted in Saint Petersburg, Russia, where the author observed the guiding practices of tour guides leading international tourists during two-day city excursions.

Findings

This research identifies and unpacks three clusters of embodied practices deployed by service providers as they guide customers at the servicescape: spatializing, emplacing and regulating. The role of the body and its association with narratives and materialities is identified in each cluster.

Practical implications

A number of embodied practices are provided for use by contact employees as they guide customers in the servicescape. Specific guidelines are also offered to service providers for the strategic employment of body language, their training is navigational skills and the coordination of body, narratives and materialities.

Originality/value

This study extends current materialistic and communicative approaches on the construction of servicescapes by claiming that the servicescape in not only a physical and narrative construction but something that is also configured through the body; provides three clusters of embodied practices deployed by service providers; theorizes the intertwined nature of narratives, materiality and the body; defines servicescapes as dynamic socio-spatial entities emerging from the constant {narrative-material-body} arrangements orchestrated by service providers; and sheds light on the mediating role of the body in the social production of servicescapes.

Details

Journal of Service Theory and Practice, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2055-6225

Keywords

Article
Publication date: 30 July 2024

Hyunsook Han and Sunmi Park

We aimed to establish criteria for determining the deformed lateral torso type to identify individuals requiring measurement methods different from standard methods before…

Abstract

Purpose

We aimed to establish criteria for determining the deformed lateral torso type to identify individuals requiring measurement methods different from standard methods before extracting dimensions from three-dimensional (3D) scan data.

Design/methodology/approach

We collected the 3D body scan data of 119 women aged 70–85 years collected in the 6th Size Korea. Three axes were defined to determine the deformation of the lateral shape, and the angle of each reference axis was used for the analysis. Additionally, to classify the lateral torso shape, 14 experts made visual judgments on the side-view images of the participants.

Findings

To identify the axis that best represented the lateral torso shape, we used each angle value of the three reference axes as an independent variable and the expert’s visual classification as a dependent variable. Each discriminant function was obtained and accuracy calculated. The whole torso axis exhibited the highest accuracy. Next, an assessment scale was developed to determine the shape of the lateral torso using the angular value of the whole torso axis.

Originality/value

The scale developed in this study has the potential to reduce measurement errors arising from elderly deformed torso shapes, thereby enhancing data reliability.

Details

International Journal of Clothing Science and Technology, vol. 36 no. 5
Type: Research Article
ISSN: 0955-6222

Keywords

Article
Publication date: 20 May 2024

Berihun Bizuneh, Abrham Destaw and Fasika Hailu

This paper aims to investigate fit problems with some ready-to-wear garments, analyse the body measurements of Ethiopian young female consumers and draw implications for the…

Abstract

Purpose

This paper aims to investigate fit problems with some ready-to-wear garments, analyse the body measurements of Ethiopian young female consumers and draw implications for the improvement of ready-to-wear garment fit.

Design/methodology/approach

A random sample of 970 university students aged 18–35 years were interviewed, and their 35 body dimensions were measured manually according to the procedures in ISO 8559: 2017. The fit problems and body measurements were examined with the body mass index (BMI) and ethnicity of the subjects. Moreover, 15 body dimensions were compared with that of Chinese and US females of similar age.

Findings

The results showed that fit problems are frequent in lower garments for underweight consumers. Nearly consistent and smaller differences in body measurements were observed with BMIs and ethnicity of the subjects, while inconsistent and larger differences were found among the subjects from the three countries. The Ethiopian subjects were smaller than the Chinese in height and weight, between the Chinese and US females in most body measurements, and larger than the US subjects in across shoulder and arm and shoulder lengths. The results alarm the need for the development of Ethiopian national garment size standards.

Originality/value

The paper relates ready-to-wear garment fit issues to demographic factors and demographic factors to body measurements. Moreover, it considers young female consumers in Ethiopia, an African country with less explored consumer needs for clothing.

Details

Research Journal of Textile and Apparel, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1560-6074

Keywords

Open Access
Article
Publication date: 9 May 2024

Pateka Pamella Jama, Lesley Wood and Annah Ndlovu Nkomo

This study aims to explore the NEET (Not in Education, Employment and Training) experiences of young people living in impoverished settings.

Abstract

Purpose

This study aims to explore the NEET (Not in Education, Employment and Training) experiences of young people living in impoverished settings.

Design/methodology/approach

Methodologically, this study was informed by a qualitative analysis of visual and textual data related to a body mapping exercise with eleven young people who were participants in a four-day start-up workshop in a larger action research project.

Findings

The findings reveal that, although being NEET negatively affects young people’s self-esteem, confidence, hope for the future and general well-being, body mapping can help them discover latent assets useful for reducing their insecurities.

Originality/value

Researchers using this method need to be well prepared to deal with possible emotional trauma, and to this end, we provide some guidelines for the effective implementation of body mapping.

Details

Qualitative Research Journal, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1443-9883

Keywords

Article
Publication date: 18 June 2024

Nan Li and Angela Peters

In recent years, issues related to body image, fat shaming, and societal perceptions of weight have gained more attention in educational discourse (Carmona-Márquez, et al., 2023;…

Abstract

Purpose

In recent years, issues related to body image, fat shaming, and societal perceptions of weight have gained more attention in educational discourse (Carmona-Márquez, et al., 2023; Dark and Aphramor, 2023; Nutter, Ireland, Alberga, et al., 2019; Schorb, 2022). The purpose of this paper is to explore the importance of engaging students and educators to critically examine fat ideology in teacher education and P-12 classrooms through the lens of multicultural education.

Design/methodology/approach

Using a multicultural lens to examine fat phobia in education.

Findings

This paper explores the importance of engaging students and educators to critically examine fat ideology in teacher education and P-12 classrooms through the lens of multicultural education.

Practical implications

By acknowledging the intersection of body image bias with cultural diversity, educators can foster inclusive environments that challenge harmful stereotypes and promote body positivity. This paper also provides strategies for integrating discussions on fat ideology within the multicultural education framework, aiming to empower both teachers and students from a multicultural education perspective to think critically and advocate for social justice.

Social implications

This paper also provides strategies for integrating discussions on fat ideology within the multicultural education framework, aiming to empower both teachers and students from a multicultural education perspective to think critically and advocate for social justice.

Originality/value

The issue of fat phobia is rarely discussed in education.

Details

English Teaching: Practice & Critique, vol. 23 no. 2
Type: Research Article
ISSN: 1175-8708

Keywords

Article
Publication date: 21 May 2024

Paula Wren

Online fashion retailers offer body measurement guidance, alongside their target consumer body size charts and fit information, to help consumers select the right size garment as…

Abstract

Purpose

Online fashion retailers offer body measurement guidance, alongside their target consumer body size charts and fit information, to help consumers select the right size garment as the garment cannot be tried on. Its use by retailers suggests it can act as a means of mitigating garment returns as there has been a noted increase in returns due to incorrect size selection even though body measurement instructions are provided online. The purpose of this research is to determine how consumers interact with body measurement guidance, how they interpret it and use it, thereby interrogating its efficacy.

Design/methodology/approach

An exploratory investigation was undertaken. Thirty participants were recruited and given a choice of fashion retailers' body measurement guidance and a tape measure. They took their body measurements over their clothes. A technician repeated the task, thereby providing two sets of body measurements. A paired t-test determined if there was a significant difference in both values in terms of their mean. Technicians also documented their observations of how the participants interacted with the task. The content of the fashion retailer measurement guidance was then compared to that of published anthropometric guidance for surveys.

Findings

Participants were familiar with the guidance and tape-measure; they were able to self-measure. The fashion retailer measurement guidance, however, lacked detail/clarity in visuals and written content when compared to anthropometric guidance. Interpretation of the guidance differed between participant and technician. This resulted in a significant difference in circumference measurements for the bust/chest and hips, yet no significant difference in waist and inside-leg measurements. For measurements that were difficult to take unaided, participants devised novel practices which resulted in little divergence from the technician taken body measurements. The results question the guidance efficacy in its current form.

Originality/value

There has been no study which addresses how consumers interpret and interact with fashion retailers' online measurement guidance. This is important as this can mitigate garment returns. This research provides insight to influence fashion retailers' measurement guidance policy. It also adds to the existing body of knowledge surrounding anthropometric practice for clothing.

Research limitations/implications

The findings indicated that fashion retailers need to revise their body measurement guidance content. The content needs to be more comprehensive but still use accessible language and visuals. The broader implications of this study highlight that traditional anthropometrics for self-taken body measurement needs developing as an emerging concept through clothing-related academic study.

Practical implications

Fashion retailers' measurement guidance needs to be more comprehensive but still use accessible language and visuals. The broader implications of this study highlight that traditional anthropometrics for self-taken body measurement needs further investigation and documentation as an emerging concept through clothing-related academic study.

Details

Journal of Fashion Marketing and Management: An International Journal, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1361-2026

Keywords

Article
Publication date: 15 May 2024

Yijie Zhang, Ziyi Guo, Jiangang Wei and Yijun Li

The aim of this paper is to achieve a reasonable microclimate between clothing and the human body and optimize the custom dress pattern.

Abstract

Purpose

The aim of this paper is to achieve a reasonable microclimate between clothing and the human body and optimize the custom dress pattern.

Design/methodology/approach

An interactive design method of 3D modeling, virtual try-on and heat transfer simulation are used. First, a 3D dress is designed with nonuniform rational B-splines curves and tried on virtually. After that, the heat transfer in the body-air-clothing microclimate and temperature distributions on the clothing surface are obtained. Based on the heat transfer in the body-air-clothing system, we design a method to improve the thermal comfort by optimizing the garment pattern digitally. Then, this paper utilized two heat transfer validating indexes to quantify the improvement of thermal comfort, and evaluate the modified model of dress.

Findings

The microclimate under the clothing is varied with the air gap distance, and the heat transfer on the area of the clavicle, bust point and front abandon are higher than other parts due to the narrow air gaps. In view of thermal comfort, the pattern optimization changes the distance ease and reforms the air circulating efficiency. The mean heat transfer and its standard variance are changing by about 10% and more than 20%. Thus, the heat transfer evaluation indexes are suitable to represent the heat transfer and thermal comfort in the microclimate system.

Research limitations/implications

It can be concluded that the methodology proposed in this paper has the advantage of interactive design, 3D visualization and local heat transfer simulation. This technology meets the need of personalized customization and well-considered garment and has broad application prospects.

Originality/value

This study demonstrates that modifying the distance ease on body key girths based on heat transfer is a reliable way to improve thermal comfort. This method meets the consumers’ demand of the comfort of body-fit clothing under the condition of daily activities.

Highlights

  • 3D air gap distributions.

  • Heat transfer varies with air gap distance.

  • Thermal comfort can be improved by optimizing garment pattern.

3D air gap distributions.

Heat transfer varies with air gap distance.

Thermal comfort can be improved by optimizing garment pattern.

Details

International Journal of Clothing Science and Technology, vol. 36 no. 4
Type: Research Article
ISSN: 0955-6222

Keywords

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