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Open Access
Article
Publication date: 8 March 2022

Changqin Xu, Alexander Unger, Chongzeng Bi, Julie Papastamatelou and Gerhard Raab

Buying behavior has been significantly altered by technological developments as a result of the rise of the Internet. Online buying behavior is also inextricably linked to…

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Abstract

Purpose

Buying behavior has been significantly altered by technological developments as a result of the rise of the Internet. Online buying behavior is also inextricably linked to electronic payment systems, such as credit cards. This paper investigates how credit-card systems and online shopping increases compulsive buying of female and male consumers.

Design/methodology/approach

In the current study, the authors tested the influence of credit card possession and the role of Internet shopping on gender differences in compulsive buying in a representative German sample (n = 1,038). Binary logistic regression analysis and moderator analysis were applied.

Findings

As predicted, Internet shopping increased compulsive buying, but the association was the same for females and males. Further, credit card possession moderated the effect of gender on compulsive buying, with females showing a higher proneness to compulsive buying.

Originality/value

This research, which is based on a representative population study, contributes to the understanding of the role of credit cards and the one of online shopping in developing compulsive buying patterns among female and male consumers.

Details

Journal of Internet and Digital Economics, vol. 2 no. 1
Type: Research Article
ISSN: 2752-6356

Keywords

Article
Publication date: 20 May 2021

Long She, Ratneswary Rasiah, Hassam Waheed and Saeed Pahlevan Sharif

This study aims to examine the mediating role of online compulsive buying in the association between excessive use of social networking sites (SNS) and financial…

Abstract

Purpose

This study aims to examine the mediating role of online compulsive buying in the association between excessive use of social networking sites (SNS) and financial well-being among Chinese young adults.

Design/methodology/approach

A sample of 539 SNS users and active online shoppers (M age = 20.32 years, SD age = 2.11) completed an online survey questionnaire measure of excessive use of SNS, online compulsive buying and financial well-being. Covariance based-structural equation modelling was used to assess the measurement model and the proposed mediation model.

Findings

Results indicated that excessive use of SNS was positively related to online compulsive buying behaviour and financial anxiety. Also, the results showed that online compulsive buying mediated the positive relationship between excessive use of SNS and financial anxiety.

Practical implications

Several implications were suggested and discussed to enhance the levels of financial well-being among youths by tackling their problematic behaviour such as excessive SNS usage and online compulsive buying.

Originality/value

The findings of this study contribute to the limited body of knowledge in the area of financial well-being and further improves our understanding of the effect of the excessive use of SNS on financial well-being and the mechanism behind it.

Details

Young Consumers, vol. 22 no. 2
Type: Research Article
ISSN: 1747-3616

Keywords

Article
Publication date: 12 June 2009

Dongjin Li, Ying Jiang, Shenghui An, Zhe Shen and Wenji Jin

The purpose of this paper is to investigate how young Chinese consumers' money attitudes influence their compulsive buying behavior.

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Abstract

Purpose

The purpose of this paper is to investigate how young Chinese consumers' money attitudes influence their compulsive buying behavior.

Design/methodology/approach

In total, 303 undergraduate students from Tianjin and Ningbo (two major cities in coastal China) answered a self‐administered questionnaire.

Findings

Money attitudes were found to significantly affect young Chinese consumers' compulsive buying behaviour. Specifically, the Retention‐Time dimension significantly affected both male and female consumers' compulsive buying. However, the Power‐Prestige dimension only affected male consumers' compulsive buying. Finally, the Quality dimension had a greater impact on male than on female consumers' compulsive buying.

Research limitations/implications

The data were collected in two major cities in the coastal region of China. Given the differences between coastal and inland China, caution must be taken when generalizing the research results to young consumers from inland China.

Practical implications

The discussion of the relationships between young Chinese consumers' money attitudes and their compulsive buying will help marketers and policy makers to better understand these consumers' spending behaviour. Thus, marketers can identify new market opportunities and form marketing strategies to target young consumers in China. On the other hand, policy makers can also form more effective education strategies to help young consumers to spend wisely.

Originality/value

Different from previous research in money attitudes and compulsive behaviour, the research provides an in‐depth overview of how male and female young Chinese consumers perceive money and how their beliefs about money affect their spending.

Details

Young Consumers, vol. 10 no. 2
Type: Research Article
ISSN: 1747-3616

Keywords

Article
Publication date: 27 July 2018

Eugene Cheng-Xi Aw, Jun-Hwa Cheah, Siew Imm Ng and Murali Sambasivan

The purpose of this study is to examine compulsive buying and its interrelationships with careful spending, loan dependence and financial trouble. This study also aims to…

Abstract

Purpose

The purpose of this study is to examine compulsive buying and its interrelationships with careful spending, loan dependence and financial trouble. This study also aims to investigate the moderating role of gender.

Design/methodology/approach

A questionnaire-based survey was conducted. Two hundred and seven responses were collected using purposive sampling technique. Partial least square–structural equation modelling was performed to analyze the proposed hypotheses.

Findings

The salient findings are (1) careful spending negatively influences compulsive buying, (2) compulsive buying positively influences loan dependence and financial trouble, (3) loan dependence positively influences financial trouble, (4) the relationships between careful spending and compulsive buying, and between loan dependence and financial trouble differ between male and female consumers, (5) there is a sequential mediation effect between careful spending and financial trouble and (6) there are gender differences between careful spending and compulsive buying and between loan dependence and financial trouble.

Research limitations/implications

This study empirically validates the role of short-term money attitude, conceptualized as careful spending in compulsive buying context and how it attenuates the consequences of compulsive buying.

Originality/value

This study explains the serial mechanism in which careful spending can be used to counteract financial trouble of youngsters, and further looks into the differences of relationships in term of gender through multi-group analysis.

Details

Young Consumers, vol. 19 no. 3
Type: Research Article
ISSN: 1747-3616

Keywords

Article
Publication date: 25 July 2019

James A. Roberts, Chris Pullig and Meredith David

The purpose of this study was to investigate the mediating roles of materialism and self-esteem in explaining how family conflict leads to adolescent compulsive buying

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Abstract

Purpose

The purpose of this study was to investigate the mediating roles of materialism and self-esteem in explaining how family conflict leads to adolescent compulsive buying. Despite the importance of family as a primary socialization agent, scant research has focused on how family conflict impacts adolescents’ attitudes and behaviors as consumers.

Design/methodology/approach

A survey of 1,289 adolescents was conducted in a public high school in the Midwestern USA. Regression analyses were used to assess the mediating roles of materialism and self-esteem on the relationship between family conflict and compulsive buying. Additionally, gender was hypothesized to moderate the relationship between family conflict and the two mediating variables.

Findings

Results showed that family conflict increased adolescent materialism and lowered self-esteem. Gender moderated the relationship between family conflict and self-esteem with a more pronounced effect for females than males. Materialism and self-esteem were significantly related to compulsive buying. Family conflict had a significant indirect effect on compulsive buying through materialism for females and through self-esteem for both male and female.

Research limitations/implications

Findings suggest that family conflict impacts compulsive buying through its impact on both materialism and self-esteem. Future research is needed to explain why adolescents use compulsive buying as a coping mechanism for family conflict. Then, whether such behavior leads to improved well-being.

Practical implications

Results suggest that adolescents use compulsive buying to cope with family conflict. The study’s focus on family conflict, not simply divorce, expands its implications to all households, intact or not.

Originality/value

This study created a new model of family conflict’s impact on adolescent consumers’ attitudes and behavior.

Details

Young Consumers, vol. 20 no. 3
Type: Research Article
ISSN: 1747-3616

Keywords

Article
Publication date: 14 March 2008

Yingjiao Xu

This study aims to investigate young consumers' compulsive buying tendency from the perspective of psychological motivation. Specifically, this research aims to study the…

8344

Abstract

Purpose

This study aims to investigate young consumers' compulsive buying tendency from the perspective of psychological motivation. Specifically, this research aims to study the influence of public self‐consciousness and materialism on young consumers' compulsive buying.

Design/methodology/approach

A self‐administered survey was distributed to a class at a Mid‐Western university. LISREL 8.7 was employed to assess the validity and reliability of the constructs by using confirmatory factor analyses and to test the hypotheses by using structural equation modeling.

Findings

Materialism was found to have a strong, significant and direct influence on young consumers' compulsive buying tendency. Public self‐consciousness was strongly related to young consumers' compulsive buying tendency. However the influence of public self‐consciousness on compulsive buying tendency was mediated by materialism.

Originality/value

This paper contributes to the literature on young consumers' compulsive buying. Not only is the influence of materialism confirmed, but this study also provides an insight into the motivation behind compulsive buying by investigating the relationship between public self‐consciousness and compulsive buying.

Details

Young Consumers, vol. 9 no. 1
Type: Research Article
ISSN: 1747-3616

Keywords

Article
Publication date: 31 January 2018

Arnold Japutra, Yuksel Ekinci, Lyndon Simkin and Bang Nguyen

The purpose of this paper is to investigate the role of ideal self-congruence in instigating two types of negative consumer behaviours – compulsive buying and external…

3285

Abstract

Purpose

The purpose of this paper is to investigate the role of ideal self-congruence in instigating two types of negative consumer behaviours – compulsive buying and external trash-talking – and the mediating role of brand attachment on these relationships.

Design/methodology/approach

Two studies were designed using a structural equation modelling methodology. Study 1a was based on a mail survey of 280 respondents, whereas Study 1b was based on an electronic survey of 152 respondents. Study 1b was conducted to test the external validity of the research model.

Findings

In Study 1a, ideal self-congruence affects emotional brand attachment and in turn emotional brand attachment affects compulsive buying behaviour and external trash-talking. The mediation analysis indicates that emotional brand attachment mediates the relationships. Study 1b offers support to the results of Study 1a.

Practical implications

From a practical point of view, this study is useful for policymakers seeking to regulate and prevent excessive consumerism. For marketers, they should understand that brand attachment leads to compulsive buying and external trash-talking, which may provide immediate benefit for the brand or the firm. However, marketers should understand that these two negative behaviours may harm the firm image and consumers’ well-being in the long run.

Social implications

Apart from practical implications, firms should consider alleviating compulsive buying, as it is harmful to society. Similarly, excessive external trash-talking may lead to physical aggression. Consumers expect firms to be socially responsible. Thus, firms should start conducting activities that promote responsible shopping and reduce external trash-talking.

Originality/value

The study highlights a dark side of ideal self-congruence and brand attachment. The results suggest that ideal self-congruence with the help of emotional brand attachment predicts compulsive buying behaviour and external trash-talking. This may not only damage brand image but also the consumers’ well-being.

Details

European Journal of Marketing, vol. 52 no. 3/4
Type: Research Article
ISSN: 0309-0566

Keywords

Article
Publication date: 14 January 2022

Piotr Tarka and Monika Kukar-Kinney

Although much research focuses on the compulsive buying behavior theory, little attention has been paid to evaluation and diagnosis of compulsive buying in Eastern Europe…

Abstract

Purpose

Although much research focuses on the compulsive buying behavior theory, little attention has been paid to evaluation and diagnosis of compulsive buying in Eastern Europe. This is surprising, given an increasing prevalence of consumerism in many transitioning economies. Young consumers are particularly vulnerable to this phenomenon. The purpose of this study is to adapt the Richmond Compulsive Buying Scale to the Eastern European, specifically Polish cultural and language environment, and to validate it within a group of young Polish consumers, as well to assess the compulsive buying prevalence and the relationship between the compulsive buying and its precursors.

Design/methodology/approach

The Richmond Compulsive Buying Scale was selected for adaptation to the Polish context as it represents one of the best methodological and substantive compulsive buying measures in literature. The research is composed of two studies. Study 1 uses an in-person survey of young consumers (N = 504). A wide range of statistical procedures and latent variable modeling was used in the analysis. Study 2 (N = 756) uses an online survey to evaluate the correlation and relationship between the compulsive buying measure and its precursors, including consumers’ traits and states, by implementing a multiple indicators and multiple causes model.

Findings

The results of the two studies confirm that the adapted scale represents a valid and reliable measure of compulsive buying tendency in Poland, with the identified incidence rate of compulsive buying among Polish young consumers ranging from 11% in Study 1 to 11.6% in Study 2. In comparison with the results of other studies using the same measure, the current research findings reveal a similarity with the compulsive buying prevalence in China (10.4%; He et al., 2018), Brazil (9.8%; Leite et al., 2013) and slightly exceed the level found in western societies (e.g. 8.9% in the USA; Ridgway et al., 2008). The results of Study 2 indicate that compulsive buying in Poland is induced by low self-esteem and high levels of materialism, depression, anxiety, stress and negative feelings.

Research limitations/implications

The present research offers a methodological and substantive contribution by adapting and testing the original version of the Richmond Compulsive Buying Scale within an Eastern European transitional market; specifically Poland. In addition, the study offers an empirical contribution to the international research on compulsive behavior, including its precursors, as seen in young consumers.

Practical implications

This research offers important public policy implications and highlights ethical implications for business organizations. In particular, the findings of this study offer suggestions for enhancing policies and processes of programing appropriate social and educational campaigns that can save young consumers from the negative consequences of compulsive buying.

Originality/value

The transitional status of the Polish economy and other Eastern European countries has given rise to compulsive buying behavior, especially among young consumers. This emerging consumer behavior trend in Eastern Europe is still underexplored and underreported; hence, there exists a strong need for exploring and measuring such behavior across different Eastern European markets.

Article
Publication date: 8 June 2012

James A. Roberts and Camille Roberts

Despite growing concerns over the increasing incidence of compulsive buying among young consumers, scant research attention has been focused on this darker side of…

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Abstract

Purpose

Despite growing concerns over the increasing incidence of compulsive buying among young consumers, scant research attention has been focused on this darker side of consumer behavior among adolescent consumers. The purpose of this paper is to gain a better understanding of compulsive buying as a coping mechanism in early adolescents.

Design/methodology/approach

The present study is the first to experimentally manipulate a common and important stressor in the lives of adolescents, academic stress, and measures its impact on compulsive buying among a sample of 12‐13 year old seventh graders. Next, the authors investigate whether gender moderates the stress‐compulsive buying relationship.

Findings

The present study finds that early adolescents increasingly turn to compulsive buying in an attempt to cope with heightened levels of academic stress. Surprisingly, gender was not found to moderate this relationship. Both boys and girls were found to respond to higher levels of academic stress with higher incidences of compulsive buying. Results suggest that compulsive buying is a common coping strategy for adolescents from both genders.

Research limitations/implications

The results of this study suggest that compulsive buying is a common coping strategy in early adolescents. Additionally, both boys and girls were found to use compulsive buying as a means to cope with stress associated with school. Whether compulsive buying can be considered an adaptive or maladaptive coping strategy when dealing with stress requires further study be conducted in this area of research.

Originality/value

The paper makes several unique and important contributions to the literature. First, it describes one of few studies to investigate compulsive buying in early adolescents – a hard to reach population. Second, it is the only study to experimentally manipulate stress levels to investigate its impact on compulsive buying. Third, the study's findings in regard to gender's impact (or lack thereof) on the stress‐compulsive buying relationship suggest that compulsive buying begins early in adolescence and is a common coping strategy for both boys and girls. How young people cope with common stressors such as school has important implications for their mental and physical well‐being.

Details

Young Consumers, vol. 13 no. 2
Type: Research Article
ISSN: 1747-3616

Keywords

Article
Publication date: 24 February 2020

Xin-Jean Lim, Jun-Hwa Cheah, Tat Huei Cham, Hiram Ting and Mumtaz Ali Memon

Compulsive buying continues to be a maladaptive behavior that draws the attention of both scholars and marketers. The present study aims to investigate the determinants of…

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Abstract

Purpose

Compulsive buying continues to be a maladaptive behavior that draws the attention of both scholars and marketers. The present study aims to investigate the determinants of compulsive buying, which are conceptualized as impulsive and obsessive–compulsive buying, and the mediation effect of brand attachment.

Design/methodology/approach

Using purposive sampling, a self-administered questionnaire was completed by 600 young consumers in Malaysia. Partial least squares structural equation modeling was used to test the hypothesized relationships.

Findings

The results show that materialism, utilitarian value, and brand attachment are positively related to impulsive buying, while materialism, hedonic value, and brand attachment have a positive effect on obsessive–compulsive buying. In addition, brand attachment is found to mediate the effect of materialism and utilitarian value on both compulsive buying.

Research limitations/implications

The study provides new insights into brand management literature by examining the predictors of impulsive and obsessive–compulsive buying. Moreover, brand attachment is found to be a significant mechanism that induces negative buying behavior. However, due to the growth of online shopping, future research should consider different types of retailers to provide a more comprehensive understanding of the subject matter in the modern business landscape.

Originality/value

Being one of the few studies to address both impulsive and obsessive–compulsive buying behaviors among consumers, this study highlights the essential role of brand attachment as a mediator in the contemporary setting. Moreover, the interrelationships between self-congruence, materialism, hedonic value, utilitarian value, brand attachment, and compulsive buying behavior are examined in a holistic manner.

Details

Asia Pacific Journal of Marketing and Logistics, vol. 32 no. 7
Type: Research Article
ISSN: 1355-5855

Keywords

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