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1 – 10 of over 128000
Article
Publication date: 8 April 2024

Manoraj Natarajan and Sridevi Periaiya

Consumer-perceived review attitude determines consumer overall information adoption and is a core part of consumer’s online-shopping. This study aims to focus on factors that…

Abstract

Purpose

Consumer-perceived review attitude determines consumer overall information adoption and is a core part of consumer’s online-shopping. This study aims to focus on factors that could influence consumer review attitude and can be used by marketers to shape individual information perception.

Design/methodology/approach

The study used the questionnaire method to collect data from online shoppers and the modelling of structural equations as an empirical approach to analyse the data.

Findings

The findings demonstrate that both systematic and heuristic cues impact the reviewer’s credibility and perceived website attitude differently, which, in turn, influence review attitude. Review characteristics, such as factuality, consistency and relevancy, have a positive relationship with reviewer credibility, while only review consistency and relevancy appears to have a relationship with review attitude. Website characteristics such as reputation, familiarity and social interactivity positively influence the website attitude, which positively influences review attitude. Apart from this, review skepticism has a significant negative relationship with review attitude.

Practical implications

This study could help to foster a positive attitude towards online reviews. Digital marketers need to motivate trusted reviewers to post consistent, fact-based reviews. Further improving the overall website reputation and interactivity could bring a positive attitude towards the reviews. Also, digital marketers must filter and avoid contradictory reviews or reviews that have a bipolar message and reviews expressing numerous emotions to enhance review relevance and consistency.

Originality/value

The current study addresses the need to understand the formation of consumer review attitude through both review and website characteristics using heuristic – systematic model. The paper captures the complex process undergone by the consumer to decipher review attitude and thereby extend the understanding of consumer information processing.

Details

Journal of Consumer Marketing, vol. 41 no. 3
Type: Research Article
ISSN: 0736-3761

Keywords

Article
Publication date: 31 January 2024

Eiman Negm

This study aims to explore the impact of women empowerment and gender-stereotypical advertising exposure on consumers’ attitudes and purchase intents.

Abstract

Purpose

This study aims to explore the impact of women empowerment and gender-stereotypical advertising exposure on consumers’ attitudes and purchase intents.

Design/methodology/approach

The quantitative research approach was used to assess the women-empowerment and gender-stereotypical advertising on consumers’ attitudes and purchase intentions, explicating the most effective approach in marketing communication in the Arab context, specifically Egypt. Administrated questionnaires were distributed online cross-gender through the use of convenience sampling. The targeted average sample size sought was minimum of 370. Once the data was acquired, partial least square path modelling of structural equation modelling was conducted to test the hypotheses.

Findings

Results show that male consumers and female consumers react to a certain extent differently to women-empowerment and gender-stereotypical advertisings. For instance, gender-stereotypical advertisings effect attitude for both genders; it effects male consumers’ purchase intentions, but not female consumers. Women empowerment advertising is insignificant on brand attitude and purchase intention among male consumers; among female consumers, it has significant impact on brand attitude, but not purchase intention. Nevertheless, both categories of advertising contribute to male consumers’ and female consumers’ perception and attitude towards gender role portrayal.

Originality/value

This study provides noteworthy insights and perspectives on women-empowerment (Femvertising) and gender-stereotypical advertising effects on cross-gender consumers in the Arab region (a region of strong masculine culture values). The emerged conclusions aid as a reference and guide for scholars and practitioners to develop effective advertising that create prospect depictions and build inspired female customer base.

Article
Publication date: 16 February 2024

Sandeep Jagani, Vafa Saboorideilami and Saraf Tarannum

This study aims to investigate the conditional relationships among sustainability implementation, brand awareness, brand attitude and brand loyalty through the lens of…

Abstract

Purpose

This study aims to investigate the conditional relationships among sustainability implementation, brand awareness, brand attitude and brand loyalty through the lens of transformative service research (TSR). The research also aims to explain how brand loyalty moderates the mediated effect of brand awareness and attitude in the context of social and environmental sustainability initiatives.

Design/methodology/approach

Using both primary and secondary data sources from 31 prominent service companies and their 6,891 customers, this paper investigates the impact of sustainability practices and brand awareness on customer attitude. The paper also examines the moderated mediation effect of brand loyalty, explaining how it alters brand attitudes in the context of sustainability implementation. Finally, the study conducts a comparative analysis of how environmental and social shape brand attitudes in loyal customers.

Findings

Sustainability implementation has a negative impact on both brand awareness and customer attitude. However, this negative influence is mitigated for highly brand-loyal customers, resulting in a positive brand attitude. Further, the comparative analysis reveals that social implementation positively influences brand attitude in high-loyalty contexts.

Research limitations/implications

This research uses subjective judgments of researchers regarding companies’ sustainability practices, combining them with customer attitudes gathered through survey questionnaires. Additionally, the data set comprises data from 31 large service companies, potentially limiting the generalizability of findings to large service companies. Nevertheless, this paper extends TSR into the realm of sustainability and branding.

Practical implications

The positive outcomes of sustainability implementation practices are most pronounced when customer loyalty toward a brand is strong. Social implementation has a more potent effect on brand attitude, particularly among loyal customers. Companies can tailor their sustainability efforts more effectively.

Originality/value

With the lens of TSR, this research deepens our understanding of how sustainability affects consumer psychology but also offers a methodological advancement by using advanced statistical models and a variety of data sources. The distinctiveness of this research is also highlighted in the examination of how environmental and social sustainability initiatives influence brand attitude, especially among customers who exhibit strong brand loyalty.

Details

Journal of Services Marketing, vol. 38 no. 3
Type: Research Article
ISSN: 0887-6045

Keywords

Article
Publication date: 1 February 1972

John Burgoyne

This article studies attitude change and its intention is to emphasise that management education has its impact through influencing attitudes as well as developing instrumental…

Abstract

This article studies attitude change and its intention is to emphasise that management education has its impact through influencing attitudes as well as developing instrumental skills—skills in getting things done. The first part presents a research study and its conclusions, the second discusses some of the implications of these conclusions and some of the issues they raise.

Details

Management Decision, vol. 10 no. 2
Type: Research Article
ISSN: 0025-1747

Article
Publication date: 1 October 2004

Muhammad Ramzan

The paper presents the extent of information technology (IT) utilization in libraries in Pakistan together with librarians’ level of knowledge in IT and their attitudes toward IT…

2118

Abstract

The paper presents the extent of information technology (IT) utilization in libraries in Pakistan together with librarians’ level of knowledge in IT and their attitudes toward IT in libraries. Primary data were collected through a questionnaire survey of 244 librarians working in libraries in Pakistan. The study revealed not only a low level of IT usage, but also a low level of IT knowledge among librarians. Analysis of relationships revealed that IT utilization in libraries, librarians’ awareness of the potential of IT, recency of attaining professional qualifications, and knowledge in IT had a significant relationship with librarians’ attitudes. The findings of the study also revealed that the level of IT utilization and the librarians’ level of knowledge in technology are good predictors of librarians’ attitudes toward application of IT in their libraries.

Details

The Electronic Library, vol. 22 no. 5
Type: Research Article
ISSN: 0264-0473

Keywords

Article
Publication date: 11 January 2013

Amanda Sinai, Andre Strydom and Angela Hassiotis

It is increasingly recognised that people with intellectual disabilities have poorer access to health care. One of the recommendations from the independent report, Healthcare for

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Abstract

Purpose

It is increasingly recognised that people with intellectual disabilities have poorer access to health care. One of the recommendations from the independent report, Healthcare for All is compulsory undergraduate medical teaching about people with intellectual disabilities. The purpose of this paper is to investigate the attitudes of medical students towards people with intellectual disabilities. The authors hypothesised that knowledge and attitude will change over the course of a 14‐week Neurosciences block, which included a taught intellectual disabilities module and opportunity to undertake a clinical placement.

Design/methodology/approach

The authors conducted a naturalistic prospective study in a London university. Data were collected at the beginning and the end of each of the three 14‐week Neurosciences blocks during the year. Attitude was measured using a self‐report questionnaire, including an amended short form of the Community Living Attitudes Scale (CLAS), administered in hard and e‐copy.

Findings

In total 136 medical students (35 per cent response rate) completed the questionnaire at the beginning and 133 (34 per cent response rate) at the end of the block. By the end of the block, students had increased knowledge of the definition of intellectual disability. Medical students showed generally favourable attitudes towards people with intellectual disabilities but there was no significant change in attitude between the start and end of the block.

Originality/value

This study shows that didactic teaching and limited exposure to people with intellectual disabilities, although it increases knowledge, is not enough to affect the kind of changes required to improve attitude. Increased face to face contact with people with intellectual disabilities and other innovative teaching methods are more likely to influence attitude in future medical practitioners. These will require further evaluation.

Details

Advances in Mental Health and Intellectual Disabilities, vol. 7 no. 1
Type: Research Article
ISSN: 2044-1282

Keywords

Open Access
Article
Publication date: 30 January 2012

Bawo Onesirosan James, Joyce Ohiole Omoaregba and Esther Osemudiamen Okogbenin

Stigmatising attitudes towards persons with mental illness are commonly reported among health professionals. Familiarity with mental illness has been reported to improve these…

Abstract

Stigmatising attitudes towards persons with mental illness are commonly reported among health professionals. Familiarity with mental illness has been reported to improve these attitudes. Very few studies have compared future medical doctors' attitudes toward types of mental illness, substance use disorders and physical illness. A cross-sectional survey of 5th and 6th year medical students as well as recently graduated medical doctors was conducted in April 2011. The 12-item level of contact report and the Attitude towards Mental Illness Questionnaire were administered. Partici -pants endorsed stigmatising attitudes towards mental illness; with attitudes more adverse for schizophrenia compared to depression. Stigmatising attitudes were similarly endorsed for substance use disorders. Paradoxically, attitudes towards HIV/AIDS were positive and similar to diabetes mellitus. Increasing familiarity with mental illness was weakly associated with better attitudes towards depression and schizophrenia. Stigmatising attitudes towards depression and schizophrenia are common among future doctors. Efforts to combat stigma are urgently needed and should be promoted among medical students and recent medical graduates.

Details

Mental Illness, vol. 4 no. 1
Type: Research Article
ISSN: 2036-7465

Keywords

Article
Publication date: 5 July 2011

Takaya Inamori, Nobutada Sako and Shinichi Nakasuka

This paper aims to present an attitude determination and control system for a nano‐astrometry satellite which requires precise angular rate control. Focus of the research is…

Abstract

Purpose

This paper aims to present an attitude determination and control system for a nano‐astrometry satellite which requires precise angular rate control. Focus of the research is methods to achieve the requirement.

Design/methodology/approach

In order to obtain astrometry data, the satellite attitude should be controlled to an accuracy of 0.05°. Furthermore, attitude spin rate must be controlled to an accuracy of 4×10−7 rad/s during observation. In this paper the following unique ideas to achieve these requirements are introduced: magnetic disturbance compensation and rate estimation using star blurred images.

Findings

This paper presents the feasibility of a high accurate attitude control system in nano‐ and micro‐satellite missions.

Practical implications

This paper presents a possibility of the application of nano‐satellites to remote‐sensing and astronomy mission, which requires accurate attitude control.

Originality/value

Originalities of the paper are the methods to achieve the high accurate attitude control: magnetic disturbance compensation and angular rate estimation using star images.

Details

Aircraft Engineering and Aerospace Technology, vol. 83 no. 4
Type: Research Article
ISSN: 0002-2667

Keywords

Article
Publication date: 16 March 2012

Bai Zhengfeng and Zhao Yang

The purpose of this paper is to establish the dynamics model of spacecraft during deployment of oblique solar panel using Auto Dynamic Analysis of Mechanical System (ADAMS) and to…

Abstract

Purpose

The purpose of this paper is to establish the dynamics model of spacecraft during deployment of oblique solar panel using Auto Dynamic Analysis of Mechanical System (ADAMS) and to study the attitude motion of the spacecraft system during the oblique solar panel deployment.

Design/methodology/approach

For the case of an oblique solar panel on spacecraft, the dynamics virtual prototype model of deployment of oblique solar panels on spacecraft is established and the dynamics simulation is carried out using ADAMS. The effects of solar panel deployment on the attitude motion of spacecraft with different oblique angles are studied and the attitude motion regularities of spacecraft system are discussed. First, the effects on attitude motion of spacecraft are compared between the normal solar panel deployment and oblique solar panel deployment on a spacecraft. Then the attitude motion of spacecraft during the deployment of solar panel with different oblique angles on spacecraft is studied.

Findings

The effects of oblique angle of solar panel deployment on the attitude motion of spacecraft are significant in yaw axis. The bigger the oblique angle, the bigger the changes of yaw angle of spacecraft. However, the bigger the oblique angle, the smaller the changes of roll angle of spacecraft. The effects of oblique angle on pitch angle of spacecraft are slight.

Practical implications

Providing a practical method to study the attitude motion of spacecraft system during deployment of solar panel and improving the engineering application of spacecraft system, which put forward up spacecraft system to the practical engineering.

Originality/value

The paper is a useful reference for engineering design of a spacecraft attitude control system and ground text.

Details

Aircraft Engineering and Aerospace Technology, vol. 84 no. 2
Type: Research Article
ISSN: 0002-2667

Keywords

Article
Publication date: 17 June 2019

Ulrich Lichtenthaler

The purpose of this paper is to present paradoxical employee attitudes towards interacting with artificial intelligence (AI).

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Abstract

Purpose

The purpose of this paper is to present paradoxical employee attitudes towards interacting with artificial intelligence (AI).

Design/methodology/approach

This is a conceptual paper, which builds on prior research, especially on the widely accepted notion of not-invented-here attitudes in technology adoption.

Findings

Many companies experience barriers in implementing AI owing to negative attitudes among their employees. This paper develops the concept of no-human-interaction attitudes, which describe employees’ preference to collaborate with real humans rather than having virtual colleagues. If they perceive a benefit from voluntarily using AI, however, many employees exhibit positive attitudes, leading to the concept of intelligent-automation attitudes. Jointly, these attitudes lead to the paradox that the same persons may have positive or negative attitudes to AI, depending on the particular situation. Firms need to address these attitudes because the interface of human and AI will be a key driver of competitive advantage in the future.

Originality/value

The new concepts of negative and positive employee attitudes contribute to our understanding of firms’ success and problems in implementing AI. Moreover, the paradox of negative and positive attitudes among the same employees helps to reconcile partly diverging findings in extant studies. A thorough understanding of the roots of these employee attitudes, along with several examples, further provides immediate starting points for actively influencing these attitudes in practice.

Details

Journal of Business Strategy, vol. 41 no. 5
Type: Research Article
ISSN: 0275-6668

Keywords

1 – 10 of over 128000