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Organizations across industries are increasingly using Artificial Intelligence (AI) systems to support their innovation processes, supply chains, marketing and sales and other business functions. Implementing AI, firms report efficiency gains from automation and enhanced decision-making thanks to more relevant, accurate and timely predictions. By exposing the benefits of digitizing everything, COVID-19 has only accelerated these processes. Recognizing the growing importance of AI and its pervasive impact, this chapter defines the “social value of AI” as the combined value derived from AI adoption by multiple stakeholders of an organization. To this end, we discuss the benefits and costs of AI for a business-to-business (B2B) firm and its internal, external and societal stakeholders. Being mindful of legal and ethical concerns, we expect the social value of AI to increase over time as the barriers for adoption go down, technology costs decrease, and more stakeholders capture the value from AI. We identify the contributions to the social value of AI, by highlighting the benefits of AI for different actors in the organization, business consumers, supply chain partners and society at large. This chapter also offers future research opportunities, as well as practical implications of the AI adoption by a variety of stakeholders.

This paper explores if and how Artificial Intelligence can contribute to marketing strategy formulation.

Qualitative research based on exploratory in-depth interviews with industry experts currently working with artificial intelligence tools.

Key themes include: (1) Importance of AI in strategic marketing decision management; (2) Presence of AI in strategic decision management; (3) Role of AI in strategic decision management; (4) Importance of business culture for the use of AI; (5) Impact of AI on the business’ organizational model. A key consideration is a “creative-possibility perspective,” highlighting the future potential to use AI not only for rational but also for creative thinking purposes.

This work is focused only on strategy creation as a deliberate process. For this, AI can be used as an effective response to the external contingencies of high volumes of data and uncertain environmental conditions, as well as being an effective response to the external contingencies of limited managerial cognition. A key future consideration is a “creative-possibility perspective.”

A practical extension of the Gartner Analytics Ascendancy Model (Maoz, 2013).

This paper aims to contribute knowledge relating to the role of AI in marketing strategy formulation and explores the potential avenues for future use of AI in the strategic marketing process. This is explored through the lens of contingency theory, and additionally, findings are expressed using the Gartner analytics ascendancy model.

With the development of machine learning techniques, the artificial intelligence systems such as crowd networks are becoming more autonomous and smart. Therefore, there is a growing demand for developing a universal intelligence measurement so that the intelligence of artificial intelligence systems can be evaluated. This paper aims to propose a more formalized and accurate machine intelligence measurement method.

This paper proposes a quality–time–complexity universal intelligence measurement method to measure the intelligence of agents.

By observing the interaction process between the agent and the environment, we abstract three major factors for intelligence measure as quality, time and complexity of environment.

This paper proposes a calculable universal intelligent measure method through considering more than two factors and the correlations between factors which are involved in an intelligent measurement.

This article explores the emergence of organizational digital transformation in the rapidly advancing technological era. It discusses the origins, driving forces, strategies, challenges and broader implications.

The article employs a scoping review methodology that synthesizes knowledge from the existing literature, research, case studies and other relevant sources.

The findings underscore the pivotal role that organizational digital transformation plays in an era of relentless technological advancement. Leadership, organizational culture and technological enablers are identified as crucial drivers of innovation and competitiveness within organizations. The article also emphasizes ethics as a crucial element of digital transformation, focusing in particular on concerns about data privacy and the morality of artificial intelligence. Additionally, the author talks about anticipated future trends that are anticipated to influence the future of digital transformation, such as the growing influence of artificial intelligence, the trend toward hyper-personalization and the emergence of quantum computing.

The assessment has failed to provide recommendations for the actual implementation because it has mainly concentrated on conceptual and strategic aspects. Furthermore, it does not clearly define the criteria for choosing real-world examples, which limits the representation of the different industries, size ranges of organizations and outcomes associated with digital transformation.

The article stresses the significance of paying attention to the forces driving digital transformation while navigating ethical and societal concerns. In addition to highlighting the importance of anticipating future trends for strategic planning in the rapidly changing digital landscape, it emphasizes the advantages as incentives for organizations to invest in digital initiatives.

The investigation demonstrates how technology contributes to progress while posing complex ethical and change management issues. In light of increased connectivity, data analytics and artificial intelligence, it highlights the crucial need for societal adaptability and highlights the crucial role that cooperative human–machine coexistence plays in responsible development and transformative societal evolution.

The article stands out because it examines organizational digital transformation in-depth while considering its historical roots, ethical implications and future prospects. It is a priceless contribution to the field because real-world case studies and a scoping review provide a distinctive viewpoint and a comprehensive view of the effects of digital transformation on organizations and society.

Artificial intelligence is gradually penetrating into human society. In the network era, the interaction between human and artificial intelligence, even between artificial intelligence, becomes more and more complex. Therefore, it is necessary to describe and intervene the evolution of crowd intelligence network dynamically. This paper aims to detect the abnormal agents at the early stage of intelligent evolution.

In this paper, differential evolution (DE) and K-means clustering are used to detect the crowd intelligence with abnormal evolutionary trend.

This study abstracts the evolution process of crowd intelligence into the solution process of DE and use K-means clustering to identify individuals who are not conducive to evolution in the early stage of intelligent evolution.

Experiments show that the method we proposed are able to find out individual intelligence without evolutionary trend as early as possible, even in the complex crowd intelligent interactive environment of practical application. As a result, it can avoid the waste of time and computing resources.

In this paper, DE and K-means clustering are combined to analyze the evolution of crowd intelligent interaction.

The originality of the crowd cyber system lies in the fact that it possesses the intelligence of multiple groups including intelligence of people, intelligence of objects and intelligence of machines. However, quantitative analysis of the level of intelligence is not sufficient, due to many limitations, such as the unclear definition of intelligence and the inconformity of human intelligence quotient (IQ) test and artificial intelligence assessment methods. This paper aims to propose a new crowd intelligence measurement framework from the harmony of adaption and practice to measure intelligence in crowd network.

The authors draw on the ideas of traditional Confucianism, which sees intelligence from the dimensions of IQ and effectiveness. First, they clarify the related concepts of intelligence and give a new definition of crowd intelligence in the form of a set. Second, they propose four stages of the evolution of intelligence from low to high, and sort out the dilemma of intelligence measurement at the present stage. Third, they propose a framework for measuring crowd intelligence based on two dimensions.

The generalized IQ operator model is optimized, and a new IQ algorithm is proposed. Individuals with different IQs can have different relationships, such as cooperative, competitive, antagonistic and so on. The authors point out four representative forms of intelligence as well as its evolution stages.

The authors, will use more rigorous mathematical symbols to represent the logical relationships between different individuals, and consider applying the measurement framework to a real-life situation to enrich the research on crowd intelligence in the further study.

Intelligence measurement is one of foundations of crowd science. This research lays the foundation for studying the interaction among human, machine and things from the perspective of crowd intelligence, which owns significant scientific value.

The subject of the article is the concept of augmented intelligence, which constitutes a further stage in the development of research on artificial intelligence. This is a new phenomenon that has rarely been considered in the subject literature so far, which may be interesting for the fields of social sciences and humanities. The aim is to describe the features of this technology and determine the practical and ethical problems associated with its implementation in libraries.

The method of literature review was used. Systematic searches according to specific questions were carried out using the Scopus and Web of Science scientific databases, as well as Google Scholar and the LISTA abstract database.

The results established that the issue of augmented intelligence has barely been discussed in the field of librarianship. Although this technology may be interesting as a new area of librarian research and as a new framework for designing innovative services, deep ethical consideration is necessary before this technology is introduced in libraries.

The article deals with some of the newest technologies available, and this topic is generally very rarely discussed in scientific publications in either the social sciences or humanities. Therefore, due to the limited availability of materials, the findings presented in the article are primarily of a conceptual nature. The aim is to present this topic from the perspective of librarianship and to create a starting point for further discussion on the ethical aspects of introducing new technologies in libraries.

The results can be widely used in practice as a framework for the implementation of augmented intelligence in libraries.

The article can help to facilitate the debate on the role of implementing new technologies in libraries.

The problem of augmented intelligence is very rarely addressed in the subject literature in the field of library and information science.

Human or machine, which one is more intelligent and powerful for performing computing and processing tasks? Over the years, researchers and scientists have spent significant amounts of money and effort to answer this question. Nonetheless, despite some outstanding achievements, replacing humans in the intellectual tasks is not yet a reality. Instead, to compensate for the weakness of machines in some (mostly cognitive) tasks, the idea of putting human in the loop has been introduced and widely accepted. In this paper, the notion of collective hybrid intelligence as a new computing framework and comprehensive.

According to the extensive acceptance and efficiency of crowdsourcing, hybrid intelligence and distributed computing concepts, the authors have come up with the (complementary) idea of collective hybrid intelligence. In this regard, besides providing a brief review of the efforts made in the related contexts, conceptual foundations and building blocks of the proposed framework are delineated. Moreover, some discussion on architectural and realization issues are presented.

The paper describes the conceptual architecture, workflow and schematic representation of a new hybrid computing concept. Moreover, by introducing three sample scenarios, its benefits, requirements, practical roadmap and architectural notes are explained.

The major contribution of this work is introducing the conceptual foundations to combine and integrate collective intelligence of humans and machines to achieve higher efficiency and (computing) performance. To the best of the authors’ knowledge, this the first study in which such a blessing integration is considered. Therefore, it is believed that the proposed computing concept could inspire researchers toward realizing such unprecedented possibilities in practical and theoretical contexts.

This paper aims to study the extent of use of artificial intelligence (AI) in the modern organization; to comprehend the changing nature of future jobs in the context of application of AI; and to study the impact of AI on the economy of the country with special reference to the job market. Given the critical scenario of labor intensive Indian economy, the paper intends to show how AI shall affect rather coexist with human intelligence or labor.

The research on implementation of AI in different industries and its effect on job market are at a nascent stage. There is a dearth of literature. Hence, this study followed a qualitative approach to have a better understanding of the research questions as Bhattacherjee (2012) confirms that employing an interpretive paradigm (qualitative analysis as the analysis of data, e.g. data from interview transcripts) is the more productive way to study social order and that it is achieved through “subjective interpretation of participants involved, such as by interviewing different participants and reconciling differences among their responses using their own subjective perspectives”. Sample selection: The selection technique utilized is purposive sampling. The respondents in this research are the general managers and HRs from different companies. A total of 14 senior professionals from various sectors were approached for the interview out of which seven people gave their consent to take interview. Seven senior HR professionals, mainly general managers and HRs from various sectors viz. oil and gas sector, manufacturing, healthcare, construction, media, power and energy and retail were interviewed to understand how they are using AI in their respective fields. Inclusion Criteria: (1) Generally, the people covered under the research are from the decision-making level of their companies so they are in a position to give strategic perspective as well as day to day implication of implementation of AI. (2) Respondents have adequate knowledge of the respective industry to which they belong. (3) Respondents have reasonable industry of dealing with Human Resource Management and national economy as a whole assessment tool and its administration procedures. A narrative approach was adopted to have a better understanding of the research questions and comprehend their views regarding implementation of AI in their respective companies. A semi structured open ended interview was administered to steer the discussion around the research questions. The respondents were interviewed over the phone and each respondent shared their stories. Analysis of data: The narrations were then transcribed by online transcriber website otter.ai.com. The common keywords as prescribed by the website are as: AI, strategy, learning and implementation. The extracts of the discussions are noted in the next segment of the paper. As and when required this research also used secondary data from the journals, literature available in the websites to understand the implementation of AI globally.

A country where the government itself admits 90% of its workforce belongs to informal sector and conspicuously exits a multi-faceted stark digital divide (Huberman, 2001; DiMaggio et al., 2001; Guillen, 2006; Servon, 2002) wherein gap of digital divide is significant between the rural and urban India (Dasgupta et al., 2002; Nath, 2001; Singh, 2007; Mahajan, 2003; Dutta, 2003) talking of educating, applying and implementing AI seems to be “ a distant dream” but an “ambiguous ambition ”

Prior to implementation of AI that India has to ensure, the basic hygiene factors of informal sector labor force like social security, 2008, low wages and lack of legal protection, unpaid overtime and occupational health problems, poor bargaining power, working without leave under coercion, child care issues and health ailments(for which mere legislation or statutarization is just a formality executed than taking real action) to take the majority of Indian workforce to attain the motivational factor to acquire the knowledge and skill of AI and to implement it.

The AI and its adoption are still at their embryonic stage in Indian companies. With the adoption of such sophisticated technology, in one side, the organizations are dreaming of efficiency, higher productivity and better organizational performance whereas on the other side requirement of changing skill sets and decreasing manpower, creating fear among the mass, which results in hard resistance against the implementation process of AI. On the other hand, lack of expertise and high cost of adoption is also hindering AI to implement in the organizations. The adoption and implementation stage of AI vary from organization to organizations, as well as functions to functions. While the marketing departments of several organizations are using advanced level of AI, there, the HR departments are using AI at the very initial stage. But it is evident from the above discussions that adoption of AI in business functions is inevitable and only it is a matter of time. With the COVID-19 pandemic this has become the utmost necessity for many organizations, particularly who works across the globe. HR partners of the businesses are also adopting AI at a fast pace to do away with the mundane works and deliver efficient services to the stakeholders. It is understood from the discourse that the prerequisite for a successful implementation of AI across the industries throughout the country, needs a concerted effort from industries, academia and government.

The answer lies in Keynesian economics. The central tenet of which is government intervention rather investment to stabilize and progress the economy by way of spreading Internet connectivity, basic literacy and computer literacy, then only truly AI can be effective in a greater scale.

A study on application of artificial intelligence in the pandemic era from a wider perspective, this work is an empirical investigation into the benefits and limitations of artificial intelligence for human potential and labour -intensive pandemic ridden Indian economy.

The paper presents a research methodology that could be used to carry out a systematic literature review on the current state of the art of the technological development in the field of the digitalization and unphysicalization of supply chains (SCs). A three-dimensional conceptual framework focusing on the relationship between Digital Technologies (DTs), business processes and SC performance is presented. The study identifies the emerging practices and areas of SC management that could be positively affected by the implementation of DTs. With this in mind, the emerging practices have a high probability to be considered future best practices.

A systematic literature review was conducted on DTs in SC management. The methodology used aims to algorithmically and objectively standardize the information incorporated into thousands of scientific documents. Selected papers were analyzed to investigate the recent literature on SC digitalization and unphysicalization. A total of 87 DTs were selected to be analyzed and subsequently grouped into 11 macro-categories. 17 business processes linked to SC management are taken into account and 17 different impacts on SC management are presented. From a set of 1,585 papers, 5,060 emerging practices were collected and singularly summarized combining DT, business process and impact on SC performance.

A unique analytical perspective provided represents an important evolution when trying to organize the current literature on SC management. The widely used DTs in the practices and the most considered business processes and impacts are highlighted and described. The three-dimensional conceptual framework is graphically represented to allow for the emergence of the best combinations of DT, business process and impact on SC performance. These combinations suggest the most promising areas for the implementation of the emerging practices for SC digitalization and unphysicalization. Additional findings identify and define the most important contexts in which Big Data contributes to SC performance.

The research methodology used is offering progress through which to systemize the current practices as well as detect the potential of digitalization and unphysicalization under the three-dimensional conceptual framework. The paper provides a structured proposal for promising future research directions, assuming that the five research gaps as findings of this research could be the basis for prescriptions, as well as a future research agenda and theory development. Moreover, this research contributes to current managerial issues concerning SC management, referred to data and information management, efficiency and productivity of SC processes, market performance, SC relationship management and risk management in SC.