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Market orientation (MO) is at the center of the marketing discipline and has been the focus of one of the longest and richest research efforts in the field. This paper aims to study the development of the MO research area and changes in its nature, and the implications these have for MO research in particular as well as for the marketing discipline as a whole.

The study is guided by sociology of science research and studies of the history of the marketing discipline. It is based on a review of all MO articles and references in the period 1957‐2005.

The findings reveal three periods in the development of MO research: 1950s‐late 1970s, late 1970s‐early 1990s, and early 1990s until today. In terms of diffusion over time, MO research has diffused from marketing mostly to management, from generalist to specialist journals, from higher to lower quality journals, and from the USA only to Europe. Over time more scholars have become involved in MO research and the number of co‐authored MO articles has increased. The paper also finds that the MO research knowledge base and impact continue to be limited to marketing and management.

While the study involves a large effort to collect longitudinal data on MO publication activity, its main limitation is its descriptive nature.

Unlike previous research in marketing that has typically studied articles, authors and reference data to gain insight into the intellectual developments of specific marketing journals, here the authors use these sources for studying the structure and evolution of a specific and important research area such as MO. Also, the study is based on rich and longitudinal data, enabling a variety of longitudinal analyses. The link between the MO area and the marketing discipline is of value, showing how the development of MO mirrors key developments in the marketing discipline at large and is influenced by many of the same forces that shape the discipline.

This study aims to report on the findings of a detailed analysis of the collection development tools of use to subject bibliographers in meeting the challenges of the ongoing changes within the broad discipline of area studies.

Select online and print resources are examined for their treatment of specific area studies subjects.

This study identifies the benefits of subject resources, points out inconsistencies with the use of the controlled vocabulary and notes subject access limitations.

The analyzed resources will assist library professionals in identifying and selecting relevant sources.

The detailed analysis of how this subject is treated by numerous resources is unique to the field of library science.

The purpose of the study is to analyze changes in land use, specifically residential area expansion, in South Tangerang City and identify the factors that influence land use change.

The study used remote sensing methods in ArcGIS 10.8 for data analysis and processing, including spatial analysis and identification of land use changes. The study analyzed satellite images from 2010 and 2020 to identify changes in land use in South Tangerang City over the ten-year period.

The study found that the most significant land use changes in South Tangerang City between 2010 and 2020 were the reduction of mixed plantation area and the expansion of residential areas. The study identified the development of small townships by private developers as the main factor that influenced land use change in South Tangerang City.

The study has several limitations, including a focus on only one aspect of land use change (i.e. residential area expansion), limited scope of the study area (South Tangerang City) and a reliance on remote sensing methods for data analysis.

The findings of the study can be used by policymakers and city planners to develop sustainable land use planning strategies that balance the need for urban development with environmental and social concerns. By understanding the factors that drive land use changes in South Tangerang City, policymakers can develop policies that encourage sustainable urban growth and development while preserving natural resources and protecting the environment.

The study has social implications as the expansion of residential areas in South Tangerang City indicates a growing demand for housing in the area. The study highlights the importance of developing affordable and sustainable housing solutions to meet the needs of the growing population in South Tangerang City. Additionally, the study emphasizes the importance of understanding the social and economic factors that drive land use change and their implications for the well-being of local communities.

The residential area development in South Tangerang City is driven by private developers who make small independent cities that have all facilities in one area. These small cities attract people to reside and also drive high population growth in South Tangerang City, considering it is a buffer city of Jakarta that has good infrastructure development.

The starting point of this study is to examine the open space of the Museum of Islamic Art Park, located in Doha, through the design criteria to find out, qualitively and quantatively, its sufficiency for users. The park area, located by the sea, is one of the most modern open spaces in Qatar's capital and was designed to complement the adjacent Museum of Islamic Art. Beyond a mere park, the design claims to bring together the public with the new urban space.

In this context, the study is aimed at determining the use of the space by analysing its physical features, evaluating the sufficiency of the programme elements' quality and quantity, determining the potential of the research area as a public open space by evaluating its visual life quality and attractiveness, guiding park designs with similar features, and providing a reference for other spatial analysis and evaluation research.

Firstly, literature on the research subject and area was studied. The evaluation criterias were determined by the findings from the literature and by visiting the area and these were used to create the analysis form to apply to the research area. Next, using the analysis forms in the field, the research area was evaluated under General information, Physical and Sensorial analysis. At the end of the study, the existing literature and fieldwork findings were evaluated with a holistic approach. It was found that the space brings together people from all ages and social groups; as well as providing an attractive social environment, the park hosts several urban spatial components in one place. Finally, recommendations were made for enhancing the visual/spatial quality and attractiveness of the area.

The purpose of this paper is to assess the level of strategic management topic representation within the academic field of hospitality. The study addresses the following questions: what is the frequency of articles related to the topic of strategy in recent hospitality journals? How does the content of these articles differ from the more general field of strategic management? And, what are the potential gaps where researchers in the hospitality field can make contributions?

This study looks at the number and percentage of strategy-related articles published in leading hospitality journals for 2005 through 2009. The determination of the percentage of strategy-related articles published and categorizing these articles by key strategy topic area required several steps: defining strategic management as an academic area within hospitality; determining key strategy topic areas and key words or terms; and defining characteristics of the hospitality field that may impact what is and what is not strategic management in hospitality. Hospitality journal articles were then coded as strategy-related or other, and (if determined to be strategy-related) the articles were categorized into one of ten key topic areas.

Overall strategy articles represent about 27 percent of the total journal articles from the five-year period. In comparing hospitality journals to the sole top-tier business journal focusing on strategy, this study indicates differences exist among key topic areas of focus. These differences seem to indicate that researchers in general strategic management tend to focus on less applied and more theoretical notions of strategy where researchers in hospitality strategic management tend to focus on more tactical methods when addressing questions of strategy.

The limitations of this study are: the study focuses on four hospitality journals and the top-rated general strategy journal; and categorizing strategy articles was done using inter-judge reliability by the authors. Future research might identify a socially constructed definition of strategic management in hospitality.

The importance of strategic management and strategic thinking in hospitality and hospitality research has never been greater. With increasing turbulence in the global environment, the field of hospitality (and its related research) must assess and provide strategic approaches to address challenges and opportunities for the future.

The value of this study is in providing an overview of what has been studied in hospitality strategy in the recent past and pointing out future research opportunities for hospitality strategic management issues.

Musina municipality is one of the driest regions in Limpopo Province, South Africa. It is, like many rural communities within the country, a low-income area. Nonetheless, being embedded within the tourism-orientated landscape of the Vhembe district in Limpopo, it possesses the potential for community-based tourism. This study aims to review the perception and application of tourism development policy in the Municipality using primary and secondary data. The study discovered poor enforcement of tourism development policy paired with a substandard knowledge of sustainable and responsible tourism principles. Consequently, the negative environmental impacts of tourism activities had exacerbated. The study recommends a need for improved policy implementation and strategies to advance local communities’ livelihoods while also managing natural resources.

In the last four years, since Volume I of this Bibliography first appeared, there has been an explosion of literature in all the main functional areas of business. This wealth of material poses problems for the researcher in management studies — and, of course, for the librarian: uncovering what has been written in any one area is not an easy task. This volume aims to help the librarian and the researcher overcome some of the immediate problems of identification of material. It is an annotated bibliography of management, drawing on the wide variety of literature produced by MCB University Press. Over the last four years, MCB University Press has produced an extensive range of books and serial publications covering most of the established and many of the developing areas of management. This volume, in conjunction with Volume I, provides a guide to all the material published so far.

The purpose of this study is to determine the relationship between the geographic market size of businesses and the competitiveness of being able to bid at low prices.

The design of this study is based on a natural experiment approach. Firstly, after controlling for the firm size and other factors, the author sees that firms participating in bidding in a large region are more competitive to bid at lower prices than firms doing business in a smaller region. The author then tests for causality in a natural experiment of the exogenous event.

The results show that firms participating in the bidding process in a large area are more competitive to bid at lower prices than firms doing business in a small area. This is tested in a natural experiment, and the result is that they are more competitive because they do business in a larger area.

The practical implication is that, when aiming for competitiveness, it is most important to consider the nature of the business and to see the essence of the business, for example, that networks are important in the construction industry, and that doing business over a wide area is the way to become competitive.

The social implications are that to make firms more competitive, we must look at the characteristics of the industry and come up with policies that fit the reality, such as encouraging them to do business in a wide area.

The originality of this study is that this study viewed competitiveness as being able to bid low prices for public procurement and found that doing business in a wide area is competitive. Furthermore, the causal effect of the study was to test the fact that doing business in a wide area does not mean doing business in a wide area because it is competitive, but that doing business in a wide area creates a competitive advantage.

This study evaluates “the potential role of cultural heritage resources in tourism and community development at Musina Municipality, Limpopo, South Africa.”

Data on the local communities were collected by questionnaire surveys, focus group discussions and field observations.

The study revealed a variety of cultural and heritage resources; however, with current fewer implications of tourism welfare on the livelihoods statuses of the communities. Thus, there was a need for a potentially sound tourism strategy in cultural heritage resources to empower the local communities in the study area.

Musina Municipality has some of the most challenging impoverishment attributes within the province, defined by evident poor livelihoods. However, it remarkably possesses rich natural biodiversity and tourism destination areas. In line with the probe on the role of cultural heritage resources in tourism and community development, the study uncovers the values of attributing factors associated with the current nature of social heritage resources and their impacts on tourism and community developments. Issues of heritage and cultural resources on tourism and community development have become of main interest within the tourism industry.

The study attempts to assess the socio-economic development in Bodoland Territorial Area District (BTAD) of Assam in North Eastern Region of India. This region is one of the most underdeveloped areas in India. The study also examines whether demographic and social characteristics in the form of social groups, number of family members, number of employed members in the family, education of the head of household, sources of income and location determine the variation in the level of socio-economic development. The authors surveyed 400 households during February to May 2018 in both rural and urban areas of BTAD to achieve the objective of the study.

The authors use the concept of Amartya Sen's capability approach (CA) for assessment of development and constructed an index of Multidimensional Development.

There is variation in the distribution of developmental parameters across the study area. It is found that urban locations have better achievement in the multidimensional index score, while the spread of development is not even in the rural locations. An interesting revelation of this study is that while urban areas depict better performance in income, asset, education and empowerment, they have a relatively lower score in health dimension as compared to rural areas. The study shows that level of development depends on demographic as well as social characteristics of the households.

This study does not analyse temporal dynamics of development that is necessary to examine how development evolves because of data constraints.

The study provides an understanding of the socio-economic development in BTAD area in a multidimensional framework. This study is the first of its kind to assess the nature and extent of development realised in BTAD through the capability framework. The study supports more recent findings.