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Previous studies have indicated that antismoking advertising potentially prevents or reduces smoking among teenagers. However, not all message themes of antismoking advertising have proved effective. This study aims to explore the effects of different message themes on teenagers' intention to smoke. Attitude towards the advertisement and attitude towards the act (smoking) are proposed as mediating variables between the message theme and smoking intentions. The paper also aims to examine effect of three themes, namely health effects, mental effects and social effects on smoking/not smoking.

The data consist of 325 Finnish high school students aged between 13 and 16. The hypotheses are tested using LISREL 8.

The paper finds that only the attitudes towards advertisements displaying social effects are significantly related with attitudes towards smoking. The attitudes towards the advertisements portraying the themes of health effects and mental effects are not significantly related with attitudes towards smoking and thus are not effective in influencing the respondents' attitudes towards smoking and smoking intentions.

Data were gathered only in one European country (Finland). Future studies should examine whether teenagers in other European countries differ in the way they are affected by different message themes.

Teenagers are susceptible to messages that are related to social approval of not smoking or disapproval of smoking, thus social appeals should be used in antismoking advertising targeted at them.

This study focuses on exploring how message themes used in antismoking advertising affect smoking intentions among teenagers in the European context and specifically in Finland.

Substantial research has been conducted examining policy diffusion among both the American states and the nations of the developed world and to a somewhat lesser extent, developing worlds. Little research, especially at the nation-state level, has focused upon budget systems, however. We use case studies of 18 diverse countries (Menifield, 2011) to conceptualize national budget systems and, based upon this conceptualization, to identify clusters of nations with similar systems. We found evidence suggesting that policy diffusion may be occurring in the realm of national budget systems. Our analysis shows that budgetary institutions and behaviors can and do form clusters that are useful in analyzing national budget systems. Our ability to describe clusters of nations with similar budget systems could prove to be a helpful tool for analyzing international policy diffusion.

This paper aims to examine state adoption of climate action plans (CAPs) and investigates the factors driving the adoption of these climate policies in the states.

The framework that is formulated to explain the state climate actions involves four dimensions: climate risks, climate politics, climate economic and climate policy diffusions. These hypotheses are tested with event history analysis on a panel data set on 48 US continental states from 1994 to 2008.

This paper found empirical evidence to support climate politics, economics and policy diffusion explanations. It also found that climate risks are not taken into account in states’ climate actions. A comparison is conducted to compare the differences in state and local climate policymaking.

The paper investigates the motivations of state governments in adopting CAPs, and makes comparisons with local climate strategies. It contributes to academic understanding of the multilevel governance of climate protection in the USA.

The purpose of this paper is to present an evocative story “Resisting the Ban” which illustrates the ethical and pragmatic issues that nurses face when contending with smoking ban policies in inpatient psychiatric settings.

The creative story “Resisting the Ban” was developed based on an organisational auto-ethnographic approach. The story was crafted through employing creative writing techniques and through framing and critiquing memories via several theoretical frames.

The story illustrates how smoking ban policies have created pragmatic and ethical issues on wards. The work practices of nurses have changed as have their relationships with patients. The liberties of involuntary patients have also been infringed.

This approach can illuminate links between acts of resistance and issues associated with public policies.

The effects of smoking bans need to be considered more carefully particularly in relation to their effects on workers and patients. The social meaning of the smoking bans needs closer investigation. Policy needs to be recrafted so that it better addresses the liberties of involuntary patients. Also ward nurses need to be able to carry out their roles in a manner which is consistent with their values.

Public policies, such as smoking bans, can produce negative consequences maligning relationships, practices and cultures. Critical auto-ethnography provides a means of understanding issues that have resulted from problematic policies.

Scholarly work conducted on the relationship between everyday resistance in workplaces and public policies is rare. This study offers new “insider” insights into the negative effects of a smoking ban policy in psychiatric inpatient settings.

This study aims to examine the content of health promotional web sites in two culturally distinct countries, the USA and South Korea, by investigating the level of interactivity and types of advertising appeals presented on antismoking web sites.

Antismoking web sites in the two countries were collected through the three major search engines (msn, Yahoo and Google) using relevant keywords. The final sample contained a total of 89 web sites (USA=67, South Korea=22) that met the condition of promoting antismoking behavior rather than just selling antismoking products. Three bilingual coders were hired for the analysis.

The South Korean antismoking web sites presented significantly higher levels of interactivity than their USA counterparts. By contrast, there is hardly any differentiation between the two countries in the amount of advertising appeals used on the health web sites.

Even though antismoking is certainly an important global issue, the findings related to antismoking web sites may not be generalizable to various other health‐related topics. Future research should replicate our findings on interactivity and advertising appeals in the context of various health issues.

To cross‐cultural researchers, the results provide more theoretical and practical rationales for cross‐cultural differences beyond such well‐known typologies as Hofstede's Individualism/Collectivism and Hall's high‐low context.

This study provided at least two useful findings for practitioners and researchers: better definition of the roles of cultural differences in the level of interactivity and the types of advertising appeals in promoting health information online and a broadening of the scope of cross‐cultural advertising research to health promotional contexts online.

In 2005, the European Union launched a four‐year antismoking television advertising campaign across its 25 Member States. This study aims to evaluate the second and third years (2006 and 2007) of the campaign based on telephone interviews with over 24,000 consumers (smokers, non‐smokers, and ex‐smokers).

The study focuses on smokers and examines the potential for using segmentation and targeting in informing the campaign. Three important factors are used to identify clusters: attitude toward the campaign; comprehension of the campaign; and inclination to think responsibly about their smoking behaviour.

Cluster analyses identify three distinct and significant target groups (message‐involved, message‐indifferent, and message‐distanced) who respond differentially to the advertising. Furthermore, the percentage of respondents within each cluster varies across the EU Member States. Using Schwartz's cultural framework, the cultural dimension of “openness to change versus conservatism” is found to explain substantial cross‐national variation in message‐involved and messaged‐distanced respondents.

Cluster solutions are shown to be stable across the two data waves. Implications of these results are discussed.

This is the first study that seeks to better understand consumer reactions to social‐marketing advertising across different segments of the overall target group.

The purpose of this study is to understand the association between health behaviours of diet, physical activity, smoking cigarettes, alcohol consumption, safe sex and sleep quality with demographic (e.g. age, gender) and psychological (i.e. stress, self-esteem and sense of coherence) factors in Indian residential college students.

Students studying for Bachelor of Technology at residential colleges in India were invited to complete an online questionnaire regarding their health behaviours, demographics and psychological variables. Each health behaviour was regressed onto demographic and psychological factors to determine which of them were associated with performing each behaviour.

There was no clear pattern of predictors for the health behaviours overall. Self-esteem was related to healthy diet, being single was related to adequate sleep, higher parental income was related to safer sex and being older was related to more alcohol use and safer sex.

This study revealed that health education efforts may need to be designed for specific behaviours and correlates among Indian college students. Interventions regarding (1) healthy eating should target students with lower self-esteem, (2) sleep should target students in a relationship and (3) safer sex should target younger students and those from less affluent backgrounds.

This research is one of the first attempts to study the predictors of health behaviours among Indian college students. The study highlighted that psychological factors (e.g. self-esteem) and demographic factors (e.g. relationship status, parental income, age) affect different health behaviours. These findings can help health educators to design tailored interventions and aid in health education and promotion among Indian college students.

This research examines how construal level shapes the effectiveness of rational (vs emotional) messages for inducing cessation behaviors. Concrete mindsets foster self-improvement goals, whereas abstract mindsets boost self-relevance goals.

In four studies, this research examines the moderating role of construal level on health messages and the underlying mechanism of goal pursuit.

Results demonstrate that concrete (vs abstract) mindsets increase consumers’ intent to engage in cessation behaviors when exposed to rational (vs emotional) messages. Consistent with this study’s theorizing, the authors found that self-improvement goals underlie the effects for concrete mindsets, whereas self-relevance goals mediate the effects for abstract mindsets.

The reported effects are limited to health messages focusing on cessation behaviors.

This research can help public policymakers to design more effective health messages to foster specific cessation behaviors – quitting smoking and reducing drinking – focusing on concrete (vs abstract) mindsets and rational (vs emotional) messages.

This investigation highlights construal level as an important moderator for message appeals (rational vs emotional) on cessation behaviors, along with the underlying mechanism of goal pursuit, thus contributing to health marketing literature.

The purpose of this paper is to explore intents of green advertisements.

Using NVivo, a convenient sample of 237 green print advertisements published between August 2010 and July 2015 in leading Indian newspapers and magazines were content analysed.

Four types of intents of green advertisements were identified: intent to communicate corporate environmental approaches; intent to develop believability towards environmental claims; intent to inform consumers; and intent to engage consumers.

This study explored intents of green advertisements and elaborated upon strategic importance of content in green advertising.

The intent-based exploration of green advertisements indicates marketing managers of green products the importance of: expanding their advertising framework that incorporates sharing environmental vision and mission of their companies with consumers, and relating them with consumers’ needs and demands; inculcating functional, emotional and experiential elements in green advertisements that facilitate green product experience to the consumers; and active interactions between marketing managers and consumers for effectively capturing market-related information, and accordingly shaping their short- and long-term marketing and advertising decisions.

This study is unique to determine intents of green advertisements.