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This inquiry examines the challenge for marketers to foster both anti‐slavery and fair trade. Analyzes communicative work to enhance both. Describes underlying issues and public misunderstanding; draws on specific themes by illustrating the Anti‐Slavery International campaigns to end child labour via the Rugmark label, and the work of a fair trade coffee company, Cafédirect Ltd; and furnishes a link between societal marketing and the emergent theory of sustainable communication to effect anti‐slavery and global fair trade. Concludes with a discussion, implications for societal marketing and suggestions for further research.

In a previous issue of Serials Review, I described the three international organizations that I then assumed were the principal ones concerned with the protection of threatened tribal peoples throughout the world. I now know that I had overlooked one very important organization that is in fact coterminous with the organized effort to eradicate slavery. Until very recently, that organization was known as the Anti‐Slavery Society for the Protection of Human Rights. Gale's Encyclopedia of Associations: International Organizations places the foundation of this society in 1839, a date that is off by fifty‐one years, inasmuch as it can be shown that the society under at least two earlier names is continuous with the society that emerged, reorganized, redefined, and renamed in 1839 and with the society that remains vigorously active today.

The purpose of this paper is to examine how first-tier suppliers in multi-tier supply chains adapt their vertical and horizontal relationships to reduce the risk of slavery-like practices.

Using Archer’s morphogenetic theory as an analytical lens, this paper presents case analyses adduced from primary and secondary data related to the development of relational anti-slavery supply capabilities in Brazilian–UK beef and timber supply chains.

Four distinct types of adaptation were found among first-tier suppliers: horizontal systemisation, vertical systemisation, horizontal transformation and vertical differentiation.

This study draws attention to the socially situated nature of corporate action, moving beyond the rationalistic discourse that underpins existing research studies of multi-tier, socially sustainable, supply chain management. Cross-sector comparison highlights sub-country and intra-sectoral differences in both institutional setting and the approaches and outcomes of individual corporate actors’ initiatives. Sustainable supply chain management theorists would do well to seek out those institutional entrepreneurs who actively reshape the institutional conditions within which they find themselves situated.

Practitioners may benefit from adopting a structured approach to the analysis of the necessary or contingent complementarities between their, primarily economic, objectives and the social sustainability goals of other, potential, organizational partners.

A range of interventions that may serve to reduce the risk of slavery-like practices in global commodity chains are presented.

This paper presents a novel analysis of qualitative empirical data and extends understanding of the agential role played by first-tier suppliers in global, multi-tier, commodity, supply chains.

This paper aims to ask how much forced labor and trafficking have changed since the abolition of the trans-Atlantic slave trade and whether businesses and governments are taking adequate measures to remove slavery from international supply chains.

It looks at three of the most high-profile slavery cases in the past four years and asks whether modern manifestations of slavery are any different from the traditional forms we associate with the colonial governments of the eighteenth century. It sets out the latest theories behind the unexpected increase in forced labor. It also addresses the scope, successes and shortfalls of three anti-slavery enactments proposed in the past four years, to ask how much is being done to fully update international labor laws and why certain efforts could prove insufficient.

It points out that the government of California and the International Labor Organization have successfully implemented rigorous and savvy anti-slavery laws, but the UK has yet to produce a draft Bill that would put British anti-slavery efforts in the appropriate international context.

It argues that international corporations must acknowledge that many of the countries in which they operate lack the institutional capacity to enforce the rule of law, so the responsibility to uphold modern-day standards often rests with the businesses themselves.

It argues that existing international anti-slavery conventions have failed to suppress the slave-trade boom because they do not reflect the shift in economic control from governments to the private sector and its trans-national network of supply chains.

The resolution of the slavery issue in the United States may have had more to do with economic development and political power than a shift in public morality, but there can be no question that abolitionist discourse played a major role in the expansion of America's republican vision in the nineteenth century. In the human rights discourse of the black abolitionists, ideological conflict centers on the dimensions of reification and fragmentation. Potential answers to the rights question – who is to be included in the American republic? – involve contentious claims about group identities. To examine systematically the strategic use of the jeremiad as a human rights argument in the black abolitionist discourse, this research produced a content analysis study of the antebellum black press in New York State. The findings present the hegemonic discourse and the case that the human rights argument could not have been made without simultaneously undermining the hegemonic view. The black abolitionist discourse in antebellum New York State was the first American experience with the jeremiad as a human rights argument and would not be the last.

This chapter on anti-racism struggles applies an anti-racist activist framing, both critically examining and recognising the milestones achieved through centuries of pro-justice and anti-racism struggles. It delves into the arduous journey that the global fight for racial equity has undergone and highlights the significant progress as well as setbacks experienced during this lengthy struggle. The earliest history of the fight against racial oppression and domination goes back to anti-slavery and anti-colonial movements. Scholars have analysed the emergence, development and state of global anti-racism struggles in a variety of ways. I approach this subject from a sociological perspective, highlighting the role of social structures, groups and institutions that have contributed to shaping the outcomes of anti-racist initiatives. While recognising the role of individuals and leading political activists, this chapter emphasises anti-racism as a collective social justice struggle. To do this, I explore various local and global anti-racism endeavours and examine how they may influence discussions on race, racism and racial equity and their evolving trajectories across different societies.